VISHAL MURJANI
Head Of Sales & Marketing
Summary
Accomplished, Self-motivated & Passionate Sales Professional offering 15 years of MNC experience focused on FMCG Sales, Distribution & Business Development with the history of turnaround business. Proven track record in successfully managing leading brands in different distribution channels, surpassing budgeted targets and boosting revenue. Expertise in channel/market strategy, route to market strategy, structured negotiations, solid line management, key account management, brand acquisitions, CTA, budgeting & forecasting, new business development, promotion planning and P&L responsibility.
I enjoy the challenge of breaking new ground in business, and I thrive on enabling my team to surpass the given targets. My ambition and enthusiasm have enabled me to represent some of the world class companies in FMCG domain to national retailers such as Acorsa, AliCafe, Lago, Koka Noodles, General Mills, Best Nuts, Vileda, Al Islami, Haldiram's, Daily Fresh, Kitco, Silver Swan, Storck and others.
I am eager to use my experience and skills to build strong customer relationships for my employer's brands and to progress within the business. I want to attain high quality relationship whereby I can contribute to the growth of the organization, be an asset to it and while simultaneously grow as an individual in the process.
Overview
15
15
years of professional experience
Work History
Country Sales Manager
Al Maya International LLC
03.2013 - Current
- Grew sales, have turn around business of various brands and in the process boosted organization profits, applying proactive management strategies, precise execution of the business plans, and enhancing sales training.
- Actively involved in brand acquisition project of 6 leading & established brands from the existing key distributors over the period of last couple of years.
- Handling a wider portfolio of 30+ food, non-food popular and key brands from around the world.
- Established and cultivated solid business relationships with our Business Partners as well as our existing customers.
- Provided leadership, guidance and direction to sales team members, offering assistance with any need at any time.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on the key customers.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and maximize profits.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Reduced budgetary expenditures by effectively negotiating modern trade contracts for more advantageous terms.
- Strengthened inventory processes to balance supply needs with budget and space limitations.
- Researched industry and marketplace trends to enhance sales techniques and meet customer needs.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Worked jointly with team members to assist with closing sales, cross-selling and upselling of products and services.
- Trained team members in successful strategies to meet consistently operational and sales targets.
- Managed key accounts to retain existing relationships and grow share of business.
Sales Supervisor - Modern Trade
Al Maya International LLC
11.2009 - 03.2013
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Worked jointly with team members to assist with closing sales, cross-selling and upselling of products and services.
- Trained team members in successful strategies to meet consistently operational and sales targets.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Capitalized on sales development and performance optimization opportunities while controlling expenses and maintaining diverse customer base.
- Constructed displays and signs to promote specialized products and sales promotions.
- Managed key accounts to retain existing relationships and grow share of business.
- Coached and supervised new sales team members.
- Analyzed proposals on changes in pricing and aftersales on new and established products.
- Develop and execute marketing strategies to develop the brand image.
- Develop product awareness amongst the end consumers. Research and monitor competitive activities and monitoring the new trends in the trade. ·
- Execute brand assistant function to increase market share of our brands.
Sales Executive - Key Accounts
Al Maya International LLC
12.2008 - 11.2009
- Achievement of allotted monthly & quarterly sales targets.
- Ensuring complete listing & availability of new range as well as the existing products.
- Execution of trade and promotional activities from time to time. Monitor and motivate my merchandising team.
- Extensive distribution of all the brands allotted to me in my respective channel.
- Planogram implementation and ensuring eye-level visibility & displays.
- Payment collection and control of assigned Merchandisers.
- Regular interaction with buying departments of customers for all sales related activities.
Education
MBA - Marketing Management
EIILM University
Sikkim, India 04.2010 - 2012.04
BBA - International Business Management
MDS University
Rajasthan, India 04.2004 - 2007.04
Skills
Teamwork
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11/01/85
Personal Information
Nationality: Indian
Timeline
Country Sales Manager
Al Maya International LLC
03.2013 - Current
MBA - Marketing Management
EIILM University
04.2010 - 2012.04
Sales Supervisor - Modern Trade
Al Maya International LLC
11.2009 - 03.2013
Sales Executive - Key Accounts
Al Maya International LLC
12.2008 - 11.2009
BBA - International Business Management
MDS University
04.2004 - 2007.04
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