Summary
Overview
Work history
Education
Skills
Websites
Accomplishments
LANGUAGES KNOWN
CORE COMPETENCIES
Timeline
Generic
THANARAJ OCHATHEVAR

THANARAJ OCHATHEVAR

Muscat,Oman

Summary

Seasoned merchandising and marketing professional with over 16 years of experience in the garment & apparel industry. Expertise includes strategic sourcing, production planning, costing, buyer relationship management, and bulk order execution. Proven track record in optimizing costs, streamlining production workflows, and leading cross-functional teams to achieve productivity and sales growth targets. Skilled in market trend analysis, product development, and ensuring quality compliance across all stages of production. Seeking a challenging role in a prestigious organization to leverage managerial and customer-handling skills for driving business growth and organizational success.

Overview

17
17
years of professional experience

Work history

BUSINESS HEAD

AL OBAIDANI APPARELS, OMAN
08.2025 - Current
  • Consolidating business by creating and executing sales and operations plans.
  • Analyzing market trends & driving business growth strategies.
  • Updating critical paths & TNA in coordination with clients.
  • Overseeing daily production flow and ensuring cost-efficient sourcing of raw materials.
  • Managing merchandising and marketing operations while maintaining strong buyer and supplier relationships.
  • Followed up on approvals, production, packing lists, and work orders.
  • Involved in documentation and order shipment follow-ups

MANAGER (MERCHANDISING/MARKETING)

TARASAFER INTERNATIONAL PVT LTD, AHMEDABAD, INDIA
10.2022 - 07.2025
  • Communicated with buyers (Wennas and QMT) and coordinated internal teams.
  • Prepared and verified costing, negotiated prices, and finalized orders.
  • Oversaw sample development, approvals, and third-party lab tests for garments, trims, fabrics, and cartons.
  • Managed production planning, T&A preparation, and order follow-ups from sourcing to shipment.
  • Conducted pre-production (PP) and material planning (MPD) meetings.
  • Analyzed market trends to recreate styles and sustain sales growth.
  • Consolidated business plans, analyzed market growth, and updated critical paths and TNA with clients.

SENIOR SOURCING MERCHANDISER

CLASSIC FASHION APPARELS INDUSTRIES, JORDAN
03.2021 - 05.2022
  • Communicated with buyers (Walmart, Target, and Hanes Brands Inc) and middle management.
  • Prepared costing and analyses to meet buyer targets.
  • Managed price negotiations, order finalization, and sourcing of trims and fabrics.
  • Arranged a consistent supplier for 12 established locations.

SENIOR MERCHANDISER

SCM GARMENTS PVT LTD, TIRUPUR, INDIA
10.2018 - 01.2021
  • Coordinated with buyers and internal production teams.
  • Managed sample approvals, T&A preparation, and sourcing of trims and fabrics.
  • Followed up on order progress (knitting, dyeing, printing) and packaging preparation.
  • Handled key buyers such as Asda George and Garan.

MERCHANDISER

SP APPAREL MERCHANDISER, AVINASHI, INDIA
08.2008 - 09.2018
    • Checked pre-production size set samples before bulk cutting.
    • Conducted pilot runs, in-line and mid-production checks, and final inspections.
    • Reviewed technical data and samples.

Education

High School Diploma -

South Indian Hosiery And Manufacturer Association

Skills

  • Documentation & Compliance

Accomplishments

  • Effective Cost Optimization: Increased sales by 25% through strategic sourcing and cost management.
  • Team Leadership Excellence: Led teams of 10+ to enhance productivity by 30% within a year.
  • Streamlined Production: Reduced production delays by 40% through efficient planning and coordination.
  • Supplier Negotiation Success: Negotiated cost reductions of 15% with key suppliers.

LANGUAGES KNOWN

English: Proficient/Fluent (C2)
Hindi: Independent user (B2)
Tamil: Native
Levels: A1/A2: Basic user - B1/B2: Independent user - C1/C2 Proficient user

CORE COMPETENCIES

  • Specializes in strategic planning, sourcing fabrics and trims, negotiating with suppliers, and optimizing costs.
  • Manages production planning, T&A (Time & Action) schedules, order follow-ups, and ensures quality control.
  • Handles buyer communication, order finalization, approval follow-ups, and relationship management.
  • Conducts cost analysis, price negotiation, and profit margin optimization.
  • Performs trend research, adapts product styles, and oversees sample development.
  • Leads teams, coordinates cross-functional activities, and enhances overall productivity.
  • Prepares work orders, packing lists, monitors third-party testing, and utilizes ERP/SCM systems efficiently.
  • Building and maintaining long-term partnerships with suppliers to ensure quality, timely delivery, and cost efficiency
  • Ensuring products meet buyer specifications, industry standards, and internal quality benchmarks

Timeline

BUSINESS HEAD

AL OBAIDANI APPARELS, OMAN
08.2025 - Current

MANAGER (MERCHANDISING/MARKETING)

TARASAFER INTERNATIONAL PVT LTD, AHMEDABAD, INDIA
10.2022 - 07.2025

SENIOR SOURCING MERCHANDISER

CLASSIC FASHION APPARELS INDUSTRIES, JORDAN
03.2021 - 05.2022

SENIOR MERCHANDISER

SCM GARMENTS PVT LTD, TIRUPUR, INDIA
10.2018 - 01.2021

MERCHANDISER

SP APPAREL MERCHANDISER, AVINASHI, INDIA
08.2008 - 09.2018

High School Diploma -

South Indian Hosiery And Manufacturer Association
THANARAJ OCHATHEVAR