Tawaa Al Lawati
Muscat
Summary
Sales professional experienced in managing key accounts, building strong client relationships, and driving revenue growth. Proven track record in understanding client needs, negotiating contracts, and providing tailored solutions to achieve business objectives. Skilled in cross-functional collaboration and maintaining high levels of customer satisfaction.
Overview
14
14
years of professional experience
Work History
Key Account Manager
Abbott Diabetes Care
01.2025 - Current
- Mentored and led members of the Oman team in key account management best practices, fostering a culture of continuous learning and professional growth within the organization.
- Leveraged CRM tools to track account interactions and sales progress, ensuring accurate forecasting and reporting.
- Developed comprehensive account plans, setting clear objectives and strategies for growth.
- Strengthened KOL client relationships through regular communication and effective and fostering ongoing collaboration.
- Strengthened KOL client relationships through regular communication and effective problemsolving.
- Succesfully secure MOH 2025 tender awarding for Libre with a 20% share increase over 2024 tender
- Created MOH LV Tree for 34 institutes.
Key Account Specialist
Abbott Diabetes Care
04.2018 - 12.2024
- Spearheaded private market roll-out of Freestyle Libre in Oman single-handedly for two years.
- Developed strong rapport with key account contacts, fostering long-term partnerships and promoting retention.
- Collaborated with cross-functional teams to develop tailored solutions that met the unique needs of each key account: Registration, Testimonial Patient Videos, Educational Graphic Videos.
- Identified new business opportunities within existing accounts to expand market share and drive growth.
- Met and outperformed yearly sales objectives of patient take up, retention and DHTs.
- Successfully enlisted FSL Libre in MOH formulary in 2024
- Excellent execution of the MOH tender project in recruitment of patients in 34 accounts all over Oman in 3 months; leading to securing a strategic positioning vs competitors.
- Successfully worked on official MOH criteria for CGM to ensure increased patient access to FSL Libre and maintain positioning
- Received Regional Director Award for innovative Patient Educational Videos development during COVID-19 pandemic- 2020
- Achieved Recognition for Enhancing Company's Digital Health Solutions for Diabetics Patients - 2021
- Gained recognition for collaboration with Regulatory team, securing registrations and approvals
- Earned Spot Award for securing product listing in MOH tender- 2023
- General Manager Award for Excellent MOH Tender Execution- 2024
- DVP Award for Excellent MOH Tender Execution- 2024
- President Club Award- 2024
Marketing Associate
Leo Pharma
01.2016 - 02.2017
- Partnered with Health Care Professionals in GCC to produce online medical campaign content.
- Coordinated with sales teams in GCC to develop marketing materials that effectively communicated product benefits.
- Increased brand visibility by developing and executing innovative social media campaigns.
- Analyzed campaign performance, making data-driven adjustments to maximize marketing ROI
- Produced targeted press materials, boosting recognition of new products
- Directed live video testimonials shoots across GCC for campaign with digital agencies- Kuwait, Oman and UAE
- Engaged highest-viewed Gulf YouTube influencer to drive campaign
- Selected by global team for innovation lab participation
Senior Medical Representative
Leo Pharma
07.2011 - 12.2015
- Managed Oman territory for government and private accounts, planning daily visits to meet sales targets
- Developed long-lasting relationships with key opinion leaders, contributing to increased market share for the company.
- Increased prescription rates by promoting pharmaceutical products to healthcare professionals
- Conducted medical presentations and product launches for doctors, nurses, and pharmacists.
- Negotiated Tender pricing for MOH and profit margins for private pharmacy chains
- Ranked among top 10 achievers in GCC for five consecutive years
- Successfully enlisted the company's core product Daivobet in MOH and SQUH tender
Education
Bachelor of Science - Pharmaceutical Sciences
Oman Medical College
2005
GCSEs -
Sahwa Private School
2004
Skills
- Stakeholder engagement
- Presentation and public speaking
- Target-Driven mindset
- Strategic planning
- Professional integrity
- Project coordination
- Cross-Functional collaboration
- People management
Languages
English
Proficient
C2
Arabic
Proficient
C2
Education
other,other
Timeline
Key Account Manager
Abbott Diabetes Care
01.2025 - Current
Key Account Specialist
Abbott Diabetes Care
04.2018 - 12.2024
Marketing Associate
Leo Pharma
01.2016 - 02.2017
Senior Medical Representative
Leo Pharma
07.2011 - 12.2015
GCSEs -
Sahwa Private School
Bachelor of Science - Pharmaceutical Sciences
Oman Medical College
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