Summary
Overview
Work history
Education
Skills
Accomplishments
Languages
Declaration:
Personal Information
Timeline
Generic
Syed Aarif Eqbal

Syed Aarif Eqbal

Muscat,Sultanate of Oman

Summary

Dynamic and goal-oriented Sales & Marketing professional with extensive expertise in high-voltage electrical infrastructure, specializing in 132kV substation equipment and grid solutions. Known for combining deep technical acumen with strategic sales execution to win high-impact projects across Industry and infrastructure sectors. Adept at leading cross-functional teams, driving revenue growth, and managing complex sales cycles with top-tier clients.

Overview

20
20
years of professional experience
8
8
years of post-secondary education

Work history

Segment Manager - Industry & Infrastructure

Hitachi Energy LLC
Oman
01.2023 - 07.2025


  • Secured orders exceeding 20, 132kV AIS substations across oil, gas, metal, and cement sectors.
  • Obtained 15kV GCB order for Amal GTG Power Station.
  • Finalised 132kV GIS order, five bays, DBB for Marsa LNG project through Technip France.
  • Prequalified Hitachi Energy India factory for PDO 132kV CT, CVT, and Disconnector .
  • Prequalified Hitachi Energy Poland factory for PDO 132kV IVT.
  • Progressed prequalification for 132kV hybrid switchgear with Hitachi Energy Italy and cable accessories (33 &11kV) from China factories.
  • Acquired RTU SCADA order for PDO 132kV AIS substations and other industry sectors.
  • Secured new business opportunities with successful networking events(IEEE Power Talks,OPES).

Sales Specialist: Industry Segment

Hitachi Energy LLC
Oman
11.2020 - 12.2022


  • Secured 132kV AIS substation order via Framework agreement from EPC.
  • Obtained 33kV and 11kV surge arrestor orders through OEM and EPC channels.
  • Finalised 11kV dry type transformers for various infrastructure projects.
  • Finalised RTU SCADA order for PDO substations.

Sales Specialist: Utility Segment

ABB LLC
Oman
01.2018 - 10.2019


  • Secured SCADA RTU supply for over 20 PSS to utility distribution companies via EPC.
  • Secured 33kV AIS order through EPC for UtilityPSS and Industries segment.
  • Finalized orders for 33kV and 11kV surge arrestors through OEM

Tendering and Offering Specialist

ABB LLC
Oman
02.2017 - 12.2018
  • Supporting sales team by working in close co-ordination with respective feeder factories /BU/PGs for Utility segment offering for High Voltage products (AIS/GIS) and Grid Automation system offering
  • Ensuring Validation of Terms&Condition (Commercial, Technical, Legal, Pricing)
  • Initiating Tender screening Process and supporting Bid/No Bid Analysis in close co-ordination with Sales Team
  • Initiating risk review process, participating and contributing in tender Risk Review Process
  • Identifying opportunity where consortium approach can be applied better to serve customer.
  • Updating of sales opportunities in SFDC.

Senior Sales & Marketing Engineer

ABB INDIA LTD
Delhi
05.2013 - 01.2017

Territory Handling: Delhi& NCR, Himachal, Punjab& Haryana

Major Clients: Jindal Stainless Steel, Ambuja Cement, Khanna Paper ,Bhushan Power,IOCL Refinery,SMS Siemag.


Work Experience:

  • To give the presentation in front of prospect client and solving their all the queries related to Low and medium Variable Frequency Drive.
  • Doing analysis about the competitor’s product, their cost and market share.
  • Managing Sales Channel in assigned Territory .
  • Preparation of tender pre-qualification documents by understanding the company work performed.

Major Orders:


  • Up-gradation Job for Siemens DC Drive with ABB Make on Roughing Mill and for Top and Bottom Edger Motor at Jindal Hissar, Haryana.
  • Slip Power Recovery System (SPRS) Order Taken from Dalmia Cement .
  • VFD Module Order taken from Bhushan Power (2.3 MUSD).



Sales&Marketing Engineer :Variable Frequency Drive

ABB INDIA LTD
Delhi
01.2011 - 04.2013

Territory Handled: Uttar Pradesh, Delhi &NCR

Major clients : Sugar Plant and IOCL Mathura Refinery


Major orders:

Executed Hot Standby System order for IOCL Mathura, enhancing operational reliability.

Delivered VFD Module orders to Anand Triplex Paper Plant and Balrampur Group's Power Plant.

After Sales Marketing Engineer

ABB INDIA LTD
Delhi
05.2009 - 12.2010
  • Handled Team of 3 People for After Sales Services.
  • Responsible in getting new maintenance contract and secure existing contract.
  • Prepare quotation according to customer's enquiry for AMC, Spare parts.
  • To work with team of service engineers and technicians to manage service sales fulfillment.
  • To work in conjunction with the Sales and After Sales team to actively and proactively generate sales activities to achieve financial targets whilst maintaining targeted profit.
  • Responsible for new Business Development via prospecting, qualifying, selling and closing services solutions and products.
  • Managing client relationship through all phases of the sales cycle.
  • Providing a consultative solutions sales process to prospects.

Service Coordinator

ABB INDIA LTD
Delhi
01.2008 - 04.2009
  • Assigning Site Issue/Commissioning Job to service Engineer.
  • Co-ordinating with Service Team for Completion of Site Job.
  • ON-Call Support to Service Engineer.
  • Service Invoice creation and Payment Collection for Chargeable Visit.

Service Engineer

ABB INDIA LTD
Delhi
08.2005 - 12.2007
  • Commissioned more than 500 AC AND DC Drive at Various Sugar Plant, Paper Plant, Cement Plant, Rubber Plant.
  • Troubleshooting/AMC Job for AC Drive at Various Site.
  • Received the title of 'Best sales engineer' for the Jan 2012.
  • Received the title for 'Top sales territory' for 2012 year.

Education

Master of Business Administration(Online Mode) - Marketing & Sales Management

Amity University
Noida,India
06.2021 - 06.2023

Bachelor degree - Electronics& Communication Engineering

Jamia Millia Islamia University
04.2005 - 03.2009

Diploma - Electronics& Communication Engineering

Jamia Millia Islamia University
04.2003 - 03.2005

Skills

  • Customer relationship management
  • Leadership in diverse environments
  • Effective delegating
  • Ethical conduct
  • Influential communication
  • Negotiation techniques
  • Sales strategy development
  • Technical proficiency
  • Client account management
  • Microsoft Office Suite
  • Digital marketing
  • Emotional intelligence

Accomplishments

  • Best Sales Engineer, 01/01/12
  • Top Sales Territory, 12/31/12

Languages

English
Fluent
Hindi
Fluent
Urdu
Native

Declaration:

I hereby declare that the above statements are true in my knowledge and belief.


Place:

Date: 03.07.2025                                                                          (Syed Aarif Eqbal)

Personal Information

  • Passport Number: W6230971
  • Date of birth: 01/01/82
  • Gender: Male
  • Nationality: Indian
  • Marital status: Married

Timeline

Segment Manager - Industry & Infrastructure

Hitachi Energy LLC
01.2023 - 07.2025

Master of Business Administration(Online Mode) - Marketing & Sales Management

Amity University
06.2021 - 06.2023

Sales Specialist: Industry Segment

Hitachi Energy LLC
11.2020 - 12.2022

Sales Specialist: Utility Segment

ABB LLC
01.2018 - 10.2019

Tendering and Offering Specialist

ABB LLC
02.2017 - 12.2018

Senior Sales & Marketing Engineer

ABB INDIA LTD
05.2013 - 01.2017

Sales&Marketing Engineer :Variable Frequency Drive

ABB INDIA LTD
01.2011 - 04.2013

After Sales Marketing Engineer

ABB INDIA LTD
05.2009 - 12.2010

Service Coordinator

ABB INDIA LTD
01.2008 - 04.2009

Service Engineer

ABB INDIA LTD
08.2005 - 12.2007

Bachelor degree - Electronics& Communication Engineering

Jamia Millia Islamia University
04.2005 - 03.2009

Diploma - Electronics& Communication Engineering

Jamia Millia Islamia University
04.2003 - 03.2005
Syed Aarif Eqbal