Sumaiya Al-Busaidi
Assistant Manager-Inflight Entertainment System & Connectivity
Summary
Forward-thinking team leader with a track record of effectively managing departments to achieve objectives and aligning team members with roles for peak performance. A proactive and hardworking professional dedicated to creating continuing operational improvements.
Overview
20
20
years of professional experience
3
3
years of post-secondary education
1
1
Language
Work History
Asst. Manager. IFE System & Connectivity
Oman Air
Muscat
10.2015 - Current
- Responsible for developing IFEC program and content strategy for ARIA GUI along with Content Service Provider and other relevant suppliers to capture best passenger experience for our international travelers considering relevant trends, passenger profile, bench marking, system types, culture values while maintaining budget
- Managing the IFE Content selections – Reviewing content offers (Movies, TV, Audio/Radio, Quran, Games, Survey, Moving Maps, Duty Free, prayer application…etc.), screening the content, making final selections & onboard content checks
- Liaison with relevant stakeholder departments in Oman Air (Marketing, Corporate, branding, Holidays, ancillary revenue, loyalty…etc.) and coordinate to update their perspective sections on the IFE platform every cycle
- Liaison with OEM to monitor content upload in aircrafts & day to day operational follow up to ensure content is loaded on all Oman Air fleet before the beginning of the month every cycle
- Keeping up to date with the latest technology revolutions/ industry practices related to IFEC system products and services by attending airline exhibitions such as apex, Airline Experience Expo…etc
- And networking with relevant IFEC perspective vendors
- Participating in tender evaluations along with respective parties to ensure proper selections of IFEC suppliers such as Content Service Providers, OEM, Connectivity, Newspapers & Magazines, maps, headsets…etc
- Responsible for managing and negotiating IFEC contracts and SLAs in addition to the renewal of existing contracts for all IFEC suppliers
- Key Accomplishments:
- Member of Oman Air Change Management Team, driving cultural transformation, employee engagement, guest experiences, and customer-centric approach, boosting satisfaction, loyalty, and brand perception
- Achieving a budget reduction of less than 50% during the pandemic period through optimizing content strategy while still maintaining quality
- Participated in the Developing and deployment of a high-end state of the art PAX GUI currently flying on Oman Air fleet
- This was achieved through approving design screens, user behavior and signing out each UI page/feature with IFE system supplier
- Managed the redesign of the Graphic User Interface of leased aircraft carrying Panasonic system to mimic Oman Air IFE Graphic User Interface along with leading airline GUI designer (Fuse) to allow seamless passenger experience
- Managed the production process of the current flying Safety video on board Oman air which was aimed to promote Oman as a destination of choice
- Promoting Oman as a country and encouraging tourism and international businesses through content and imagery on the IFE platform
- Participated in receiving the Apex (Airline Passenger Exhibition Expo) awards on behalf of Oman Air and representing Oman Air in the yearly APEX exhibitions allowing international exposer
- Took part in the aircraft delivery of Dreamliner 787-9 to monitor the integrity of new upgraded ARIA software and validate the reliability of the new GUI, in addition; supporting the software rollout to the rest of the fleet along with the Engineering department
- Assisted in increasing Oman Air revenue by designing different slots in the IFE platform for Ancillary revenue promotions and managing the upload process.
Asst. Specialist- Business Intelligence
Omantel
Muscat
09.2014 - 10.2015
- Provide the management team with weekly presentations on market intelligence
- Defined and implemented processes: creation and coordination of marketing plans with the Consumer and Corporate Business Units
- Strategic pricing coordination and management, defined pricing guidelines and reviewed pricing proposals on the basis of such guidelines
- Conduct secondary research on market and national, regional, global industry trends
- Assist the Business Units in post introduction reviews of new products, plans, promotions
- Developed and implemented the market intelligence function and provide regular reports to the management team
Asst. Specialist- Corporate Social Media
Omantel
Muscat
03.2012 - 09.2014
- Worked closely with an external vendor (Avaya) to implement and integrates different social media platforms with the objective of tracking site conversations and trends analysis for optimization and resolution opportunities
- Deliver daily/weekly monthly social engagement statistics and insights as required by management
- Research, refine and evaluate new channels for social media and make appropriate recommendations for their implementation
- Support Customer Care and Senior Management in day-to-day complaint and query resolution messaging
- Oversee online conversations involving and/or relevant to social media programs/initiatives
- Ensure all issues are reported and resolved appropriately and within a reasonable timeframe
- Implement a strategy to assist in planning resource allocation aiming to minimize problem resolution time
- Ensure any customer complaints/ queries are replied to and closed within pre-determined time frames
- Other responsibilities:
- Manage the outbound team with the objective of executing outbound calls as per the request of different departments across the organization
- Monitor inbound and outbound teams to ensure quality assurance.
Recruitment Assistant
Petroleum Development Oman
Muscat
01.2012 - 03.2012
- Maintain all confidential information related to Employees & its affiliates within the HR division
- Assist in the preparation of employment contracts for the Employees based on the employment offer and/or appointment letter submitted by the HR
- Assist in the preparation of employment confirmation letters upon request of the Department Managers and Human Resources Manager
- Arranging interviews
Compliance Officer
Shurooq Investment Services Holding Co
Muscat
10.2010 - 12.2011
- Over all supervision of company's policies
- Ensuring that all divisions comply with internal rules and regulations as well as local laws
- Delivering reports and required information by CMA promptly within the prescribed timeline
- Identifying potential areas of compliance vulnerability and risk, develop/implement corrective action plans for resolution of problematic issues, and provide general guidance on how to avoid or deal with similar situations in the future.
Business Development Officer
Shurooq Investment Services Holding Co.
Muscat
01.2008 - 12.2009
- Keeping up to date with market trends
- Locating or proposing potential business deals by contacting potential clients
- Closing new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations
- Protecting organization's value by keeping information confidential
Research Assistant
IPSOS-REID
Ottawa
05.2003 - 04.2004
- Conducted market research projects and studies on behalf of various organizations
- Analyze and organize data into proper streams
- Trained staff on a group and individual basis in accordance with company policy and procedures
- Conducted market research projects and studies on behalf of various organizations
- Write requirements specifications
- Translate high-level business and user requirements into functional requirements
- Enter, manipulate and report on requirements stored in a commercial requirements management tool
- Other duties as requested by management.
Education
MBA - Aviation Management
04.2023 - Current
Diploma - Business Marketing
03.2009 - 10.2011
Skills
Change Management Member
Budget Optimization
PAX GUI development
IFEC Revenue
Negotiation
Timeline
Emirates Aviation University - MBA, Aviation Management
04.2023 - Current
Asst. Manager. IFE System & Connectivity - Oman Air
10.2015 - Current
Asst. Specialist- Business Intelligence - Omantel
09.2014 - 10.2015
Asst. Specialist- Corporate Social Media - Omantel
03.2012 - 09.2014
Recruitment Assistant - Petroleum Development Oman
01.2012 - 03.2012
Compliance Officer - Shurooq Investment Services Holding Co
10.2010 - 12.2011
Algonquin College - Diploma, Business Marketing
03.2009 - 10.2011
Business Development Officer - Shurooq Investment Services Holding Co.
01.2008 - 12.2009
Research Assistant - IPSOS-REID
05.2003 - 04.2004