Sumaiya Al-Busaidi

Work History

Asst. Manager. IFE System & Connectivity

Oman Air

Muscat

10.2015 - Current

Responsible for developing IFEC program and content strategy for ARIA GUI along with Content Service Provider and other relevant suppliers to capture best passenger experience for our international travelers considering relevant trends, passenger profile, bench marking, system types, culture values while maintaining budget
Managing the IFE Content selections – Reviewing content offers (Movies, TV, Audio/Radio, Quran, Games, Survey, Moving Maps, Duty Free, prayer application…etc.), screening the content, making final selections & onboard content checks
Liaison with relevant stakeholder departments in Oman Air (Marketing, Corporate, branding, Holidays, ancillary revenue, loyalty…etc.) and coordinate to update their perspective sections on the IFE platform every cycle
Liaison with OEM to monitor content upload in aircrafts & day to day operational follow up to ensure content is loaded on all Oman Air fleet before the beginning of the month every cycle
Keeping up to date with the latest technology revolutions/ industry practices related to IFEC system products and services by attending airline exhibitions such as apex, Airline Experience Expo…etc
And networking with relevant IFEC perspective vendors
Participating in tender evaluations along with respective parties to ensure proper selections of IFEC suppliers such as Content Service Providers, OEM, Connectivity, Newspapers & Magazines, maps, headsets…etc
Responsible for managing and negotiating IFEC contracts and SLAs in addition to the renewal of existing contracts for all IFEC suppliers
Key Accomplishments:
Member of Oman Air Change Management Team, driving cultural transformation, employee engagement, guest experiences, and customer-centric approach, boosting satisfaction, loyalty, and brand perception
Achieving a budget reduction of less than 50% during the pandemic period through optimizing content strategy while still maintaining quality
Participated in the Developing and deployment of a high-end state of the art PAX GUI currently flying on Oman Air fleet
This was achieved through approving design screens, user behavior and signing out each UI page/feature with IFE system supplier
Managed the redesign of the Graphic User Interface of leased aircraft carrying Panasonic system to mimic Oman Air IFE Graphic User Interface along with leading airline GUI designer (Fuse) to allow seamless passenger experience
Managed the production process of the current flying Safety video on board Oman air which was aimed to promote Oman as a destination of choice
Promoting Oman as a country and encouraging tourism and international businesses through content and imagery on the IFE platform
Participated in receiving the Apex (Airline Passenger Exhibition Expo) awards on behalf of Oman Air and representing Oman Air in the yearly APEX exhibitions allowing international exposer
Took part in the aircraft delivery of Dreamliner 787-9 to monitor the integrity of new upgraded ARIA software and validate the reliability of the new GUI, in addition; supporting the software rollout to the rest of the fleet along with the Engineering department
Assisted in increasing Oman Air revenue by designing different slots in the IFE platform for Ancillary revenue promotions and managing the upload process.

Asst. Specialist- Business Intelligence

Omantel

Muscat

09.2014 - 10.2015

Provide the management team with weekly presentations on market intelligence
Defined and implemented processes: creation and coordination of marketing plans with the Consumer and Corporate Business Units
Strategic pricing coordination and management, defined pricing guidelines and reviewed pricing proposals on the basis of such guidelines
Conduct secondary research on market and national, regional, global industry trends
Assist the Business Units in post introduction reviews of new products, plans, promotions
Developed and implemented the market intelligence function and provide regular reports to the management team

Asst. Specialist- Corporate Social Media

Omantel

Muscat

03.2012 - 09.2014

Worked closely with an external vendor (Avaya) to implement and integrates different social media platforms with the objective of tracking site conversations and trends analysis for optimization and resolution opportunities
Deliver daily/weekly monthly social engagement statistics and insights as required by management
Research, refine and evaluate new channels for social media and make appropriate recommendations for their implementation
Support Customer Care and Senior Management in day-to-day complaint and query resolution messaging
Oversee online conversations involving and/or relevant to social media programs/initiatives
Ensure all issues are reported and resolved appropriately and within a reasonable timeframe
Implement a strategy to assist in planning resource allocation aiming to minimize problem resolution time
Ensure any customer complaints/ queries are replied to and closed within pre-determined time frames
Other responsibilities:
Manage the outbound team with the objective of executing outbound calls as per the request of different departments across the organization
Monitor inbound and outbound teams to ensure quality assurance.

Recruitment Assistant

Petroleum Development Oman

Muscat

01.2012 - 03.2012

Maintain all confidential information related to Employees & its affiliates within the HR division
Assist in the preparation of employment contracts for the Employees based on the employment offer and/or appointment letter submitted by the HR
Assist in the preparation of employment confirmation letters upon request of the Department Managers and Human Resources Manager
Arranging interviews

Compliance Officer

Shurooq Investment Services Holding Co

Muscat

10.2010 - 12.2011

Over all supervision of company's policies
Ensuring that all divisions comply with internal rules and regulations as well as local laws
Delivering reports and required information by CMA promptly within the prescribed timeline
Identifying potential areas of compliance vulnerability and risk, develop/implement corrective action plans for resolution of problematic issues, and provide general guidance on how to avoid or deal with similar situations in the future.

Business Development Officer

Shurooq Investment Services Holding Co.

Muscat

01.2008 - 12.2009

Keeping up to date with market trends
Locating or proposing potential business deals by contacting potential clients
Closing new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations
Protecting organization's value by keeping information confidential

Research Assistant

IPSOS-REID

Ottawa

05.2003 - 04.2004

Conducted market research projects and studies on behalf of various organizations
Analyze and organize data into proper streams
Trained staff on a group and individual basis in accordance with company policy and procedures
Conducted market research projects and studies on behalf of various organizations
Write requirements specifications
Translate high-level business and user requirements into functional requirements
Enter, manipulate and report on requirements stored in a commercial requirements management tool
Other duties as requested by management.

Summary

Overview

Work History

Asst. Manager. IFE System & Connectivity

Asst. Specialist- Business Intelligence

Asst. Specialist- Corporate Social Media

Recruitment Assistant

Compliance Officer

Business Development Officer

Research Assistant

Education

MBA - Aviation Management

Diploma - Business Marketing

Skills

Timeline

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