Suad Hassan Alshuhaimi
Marketing Services | Design Thinking | Change Management
Muscat
One’s own thought is one’s world. What a person thinks is what he becomes.
Maitri Upanishads
Summary
Experienced marketing entrepreneur whose mission is to help purpose-driven businesses achieve their goals. As the founder of Riwaia Marketing Services Agency, and a consultant at The Innovation Hub, she brings her expertise to help businesses implement innovative marketing strategies. Suad also serves as a business development consultant at Matterz, where she helps businesses expand and maximize their growth potential. Through her passion for marketing and commitment to excellence, Suad helps businesses succeed by driving innovation and fostering creativity within their organizations.
Overview
13
13
years of professional experience
50
50
Large Corporate Clients
Work History
Founder of Marketing Consulting Company (Riwaia)
Self-employed
Muscat
07.2023 - Current
- Marketing Strategy and Planning: Offering tailored marketing strategies to help businesses reach their target audience and achieve their goals
- Determined business plan, mission statement, and vision.
- Communications Strategy and Planning: Developing comprehensive communication plans to enhance brand visibility and engage with stakeholders effectively
- Devised processes to boost long-term business success and increase profit levels.
- Social Media Management: Managing and executing social media campaigns across various platforms to increase brand awareness and drive audience engagement
- Launched new product lines successfully through comprehensive planning, strategy and research.
- Media Relations: Building and maintaining positive relationships with media outlets to secure media coverage for clients and manage their public image
- Brand Development and Management: Crafting compelling brand narratives and implementing brand guidelines to establish strong brand identity
- Change Management and Communications: Assisting organizations in successfully managing change initiatives through strategic communication and employee engagement
- Design Thinking Training and Projects: Providing design thinking training to foster innovation and facilitating design thinking projects to solve complex business challenges
- Business Development: Identifying new growth opportunities, fostering strategic partnerships, and developing effective sales strategies
- Website Development: Creating professional and user-friendly websites that align with clients' branding and business objectives
- E-commerce Platforms Management: Optimizing and managing online stores to maximize sales and improve customer shopping experience.
Solution Design Consultant
The Innovation Hub
Muscat
11.2022 - Current
- Prepared original and relevant options for clients suitable to individual requirements.
- Prepared strategies and proposed concepts for client approval.
- Obtained approval of concepts by submitting rough drafts to management or to client.
- Leveraged industry knowledge and emerging trends to build innovative messaging and bring design concepts to fruition.
- Created marketing materials, including brochures, flyers and product catalogs to brand standards.
Business Development Consultant
Matterz
Muscat
02.2023 - Current
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Arranged potential client contacts, cultivated relationships, and followed through all service needs.
- Met with current clients to assess needs and develop improvement plans.
- Reviewed client concerns and recommended appropriate changes to supervisors.
- Improved sales documents with new and improved features.
- Improved bottom-line profitability by growing customer base and capitalizing on upsell opportunities.
Marcom Lead
GBM Oman
Muscat
06.2017 - 11.2021
- Conducted market research and developed marketing strategies for company's diverse offering
- Created brand new identity for company's initiative and achieved significant success
- Networked with industry professionals from different companies and partner agencies to discover unprecedented marketing solutions.
- Built and led strong presentations to promote products and build brand recognition.
- Liaised with directors of sales and marketing to manage and deliver marketing and communications plans.
- Received and processed customer feedback, supporting customer journeys and adapting strategy to reflect ambitions.
- Continually maintained and improved company's reputation and positive image in markets served.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Coordinated sales enablement, brand management, employee branding, internal communications, and employee engagement management
- Successfully led change management programs to support company's growth
- Researched market trends to identify customer needs and preferences for strategic planning.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
Research and Reports Specialist
TRACCS & Bayantebyan
Muscat
06.2013 - 05.2017
- Analyzed marketing data and trends to identify opportunities for improvement.
- Analyzed news from all media channels and prepared daily news reports for number of clients across industries.
- Provided valuable insights for clients to understand their media presence and make informed decisions.
Students Adviser
Middle East College
Muscat
03.2010 - 04.2012
- Conducted academic advisement services for students on reoccurring basis to maintain educational progression.
- Provided support and guidance to students experiencing academic and personal troubles.
- Investigated complaints and worked with students, parents and teachers on finding positive resolutions.
- Supported student learning objectives through personalized and small group assistance.
- Supported classroom activities, tutoring, and reviewing work.
- Tutored struggling students individually and in small groups to reinforce learning concepts.
Education
IBM Certified Design Thinking Co-Creator - Design Thinking
05.2019 - 10.2021
Change Management Practitioner Certification - Change Management
03.2021 - 2021.03
During this three-day experiential session, I have applied Prosci's methodology and ADKAR Model to an active project. In addition to learning Prosci's best-practices approach to change management and gaining access to our industry-leading tools, I have shared shared challenges, solutions and insights with my peer attendees from various parts of the world.
Bachelor of Science - Linguistics
09.2007 - 2010.02
The degree entails the comprehensive, systematic, objective, and precise analysis of all aspects of language.
High School Diploma -
1994.09 - 2007.06
Science
Skills
Research
undefinedAffiliations
- American Marketing Association
- PROCI
- The Global Innovation Institute
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Similar Profiles
Benjamin BrownBenjamin Brown
Independent Lawn Care and Snow Removal Service Provider at Self-employedIndependent Lawn Care and Snow Removal Service Provider at Self-employed
Abdul HaleemAbdul Haleem
Freelance Designer at Self-EmployedFreelance Designer at Self-Employed
Maria SebastianMaria Sebastian
Housekeeper at Self-employedHousekeeper at Self-employed