Stephy V. Thomas

-Handling marketing functions for 3 main Chinese brand

(Changan, Bestune & Foton).

-To develop and implement integrated marketing

strategies to drive brand visibility, showroom traffic, and

vehicle sales across Sultanate of Oman.

-Executed multi-channel campaign (digital, print, outdoor

and event marketing) tailored to local market and

consumer behavior.

-Align marketing plans with sales goals and seasonal

market demands (e.g: Ramadan offers, National Day

campaign)

-Managed vehicle launch events, auto expos, customer

meet events, mall displays, influencer marketing, test

drive campaigns, display in award functions to boost

engagement and lead generation.

-Successfully launched new showrooms across Oman

-Regularly monitored agency performance, and closely

working with account manager, providing feedback and

ensuring timely execution of campaigns with agreed

budgets.

-Ensure brand consistency in social media, advertising and

promotional materials.

-Managing test drive vehicles across the country.

-Creation and updation of marketing collateral such as

brochures, showroom displays, vehicle and brand signage

aligned with brand guidelines.

-Monitoring and reporting on marketing campaign

performance and other related reports.

-Ensuring marketing activities complied with Omani

regulations and cultural norms.

• Handling 12 branches for test drives, RVI(Retail Visual Identity), Sales Satisfaction Index survey(SSI), and principal mystery customer.
• Track and monitor personal sales opportunities, deals in progress and finished contracts.
• Conducting test drives for customers and training for colleagues (customer point of view).
• Host offroad drive for prospective customers in defined track (varies from 30 degrees to 40 degrees of inclination).
• Retained and ensure proper handling and care of developed promotional programs to optimize revenue levels.
• Operating through SAP CRM for day to day business process.
• Preparing weekly and monthly reports to management.
• Led sales calls to establish sales and customer retention goals.
• Participate in road shows for lead generation and public awareness.

• Corporate consultant for softwares related to payroll and ERP (Enterprise Resource Planning).
• Corporate consultant for hardware such as Access Control Systems and Attendance Monitoring System.

• Company Overview: TATA AIG Life Insurance Co. Ltd – India’s most respected and trusted company, TATA has joined hands with the world leaders in insurance and financial services, AIG, started its operations in the year 2001. The company takes a new look at life thus anticipating the present and future insurance needs of its customers.
• Managing a team of Net Licensed Advisors.
• Managed effectively to achieve teams’ monthly target.
• To conduct sales review and business review meetings monthly.
• To achieve milestones in time. (Persistency ratio, activity ratio, conversion ratio and productivity ratio).
• Negotiate with clients of advisors’ for finalization of proposals.