Summary
Overview
Work History
Education
Skills
Languages Known
Disclaimer
Timeline
Generic

SRIJITH BHANU

Muscat,Oman

Summary

Experienced and Results-driven professional managing multi-regional operations bringing blend of strategic vision and hands-on leadership to dynamic organization. Background includes managing multiple regions, driving operational improvements, and spearheading initiatives that align with company goals. Having deep understanding of market conditions and regional preferences. Track record of fostering team collaboration and consistently achieving results, with core skills in leadership and strategic planning.

Overview

18
18
years of professional experience

Work History

Regional Manager

Gulf Oil Middle East Ltd.
02.2020 - Current
  • Company Overview: A global energy brand known for its high-quality lubricants, fuels, and rich motorsport heritage.
  • Lead and manage the overall multi-channel Distribution and business development of the company’s portfolio across the geographies of operations.
  • Define the Strategic vision at the country level and set up the yearly strategic plan and the yearly budgets in accordance with the organization’s vision.
  • Responsible for Developing, monitor and overseeing the overall operating profitability of the countries across the geographies of operations
  • Analyse and improve cost effectiveness of the operations and lead and direct justified budget updates based on market trends.
  • Monitor and analyse the market trends, competition, opportunities, market risks and lead and direct the sales team with action plans to navigate towards market success.
  • Constantly monitor and analyse the market demand vis-à-vis company’s portfolio of products and suggest changes where needed.
  • Constantly analyse and identify the Market trends, consumer Demands, market opportunities and introduce new product lines or new business into geographies of operation.
  • Work closely with the Marketing function to recommend marketing mix, brand positioning and tactical activities for each country to ensure brand’s success across various channels and geographies.
  • Ensure close strategic and mutually rewarding relationships with channel partners and other stakeholders to negotiate commercial conditions (margin, exclusivity etc)
  • Monitor and direct overall sales operations to ensure that goals and objectives are met in term of sales targets, margin and profit and take corrective action when necessary
  • Driving a culture of HSE compliance so that policy and procedure are implemented, followed and prioritised

Business Manager – Oman Oil Lubricants

OMAN OIL MARKETING COMPANY SAOG
06.2017 - 02.2020
  • Company Overview: National Oil & Gas Company of Oman
  • Managing Oman Oil Lubricant Sales across Oman through sales team and distributors and work towards meeting budgeted bottom line for the year
  • Appoint and develop distributor, develop distributor business plan and work closely with them to make a long term mutually beneficial partnership
  • Develop marketing calendar with schemes, promotions and events and optimal use of marketing budget for the year through various ATL/BTL activities
  • Managing technical services through technical team like oil analysis, plant audit, trouble shooting, customer & segment seminars etc to customers.
  • Regular training & development of sales team on various topics & maintaining matrix to evaluate the progress of each sales member
  • Closely working with R&D team of blending plant to develop and introduce best lubricants as per market needs
  • Conducting customer & segment seminars on regular intervals to promote Oman Oil products and services to customers
  • Auditing customer pricing/discounts and marketing expenditure of sales route to ensure controlled discounting & other marketing expenses
  • Conducting market research on regular basis to understand opportunities of new product introduction, market trends, competition activity

Technical Sales Manager – Lubricants

SHELL Oman Marketing Co. business partner - WJ TOWELL GROUP
09.2016 - 06.2017
  • Company Overview: Authorized distributor for SHELL Oman Marketing Co. SAOG
  • Managing key accounts & contract customers directly and work closely with their top management to understand future plans and requirements
  • Handling a team of business development executives to generate budgeted volume and tracking sales on monthly basis
  • Heading technical services offered to customers and generate sales for premium products
  • Conduct sector specific technical seminars to customers on regular basis
  • Closely work with Oil & Gas, Construction, Mining & Transport companies and offer best products based on application needs
  • Training and development of sales and technical team and imbibe value selling approach to give value to customer on products offered
  • Conducting field trials with customers to show the benefits customer are getting and the overall savings compared using competition products

Lubricant Technical Advisor – Technical Manager, India

SHELL INDIA MARKETS PVT. LTD.
09.2012 - 09.2016
  • Company Overview: SHELL India Markets Pvt. Ltd. (Ranks No.1 in Global Fortune 500)
  • Extend technical support to industrial sales team & distributors in business development from industrial customers.
  • Investigate and resolve product application problems by conducting root cause analysis
  • Co-ordinate/lead and support Customer Acceptance Field Trials for the introduction, development, and launching of products.
  • Develop and present technical presentations and organize and participate in training seminars of customers, distributors, and Sales team.
  • Work with approved contract labs and our R&D lab to develop and support oil analysis & other value added service programs.
  • Support Original Equipment Manufacturer (OEM) in Product recommendation & Approvals & work together towards value added programs.
  • Focus on target delivery of sales volume & margins for organization.
  • Training & Managing team of technical support engineers of distributors to get optimum delivery from them
  • Work with the Sales Team to develop long lasting partnerships with top customers at all levels through Joint Planning and to optimize sales and profitability for both parties
  • Doing training and field coaching calls with direct sales team and distributor sales to monitor if we are positioning the product features, and benefits well.
  • New product development, introduction and conducting successful trial as per demand and opportunity from the market

Area Executive – Industrial Lubricants

TOTAL OIL INDIA PVT. LTD. (formerly ELF Lubricants)
11.2009 - 09.2012
  • Company Overview: World’s 4th Largest Petroleum Company
  • Develop optimized territory & key account plans that support profitable growth and incorporate estimates for Share of Wallet for existing and new customers.
  • Manage the Sales Pipeline through day to day sales & marketing activities like technical seminars, product promotion, workshops, market research etc.
  • Interact & Generate business from customers from Auto OEMs, Auto Ancillaries, Sugar Industries, Construction & Steel sector etc.
  • Recruit, Coach and Mentor Sales Team of channel partners through regular skill assessment and development plans.
  • Improve the organization’s ability to sell on Value versus Price by value selling.
  • Conducting trials, providing cost benefit analysis to the customers to prove product’s performance.

Sales Engineer

FERROCARE MACHINES Pvt. Ltd.
06.2007 - 10.2009
  • Company Overview: Marketing, Sales & Service Of Oil & Coolant Purification Machines used in Industries like Power, Steel, Cement, Automobile etc.
  • Leading activities involving understanding customer’s applications right up to the commissioning of the equipments & system.
  • Generating sales & revenue through the sales of equipments/machines & spares.
  • Product Demonstrations, Power Point Presentations &Technical Discussions.
  • Providing Sales & service support to Branches across West & South India.
  • Providing Product training to different Branches throughout India

Education

Masters - Marketing Management

Pune University
Pune
06.2007

BE - Chemical Engineering

Rajiv Gandhi Technical University
Gwalior
06.2005

HSC -

CBSE (Kendriya Vidyalaya-1)
Jabalpur
01.2001

SSC -

CBSE (Kendriya Vidyalaya-1)
Jabalpur
01.1999

Skills

  • Strategic planning
  • Business development and planning
  • Operations management
  • Brand development
  • Sales and marketing strategies
  • Team leadership
  • Goal setting and performance metrics
  • Training and coaching

Languages Known

English
Hindi
Malayalam
Marathi

Disclaimer

Date of Birth: 05th July, 1983 Marital Status: Married Gender: Male Nationality: Indian Flat. No.-1, Building No. 165, Al Khuwair, Muscat - Oman. Date: Place: Muscat (SRIJITH KUMAR BHANU)

Timeline

Regional Manager

Gulf Oil Middle East Ltd.
02.2020 - Current

Business Manager – Oman Oil Lubricants

OMAN OIL MARKETING COMPANY SAOG
06.2017 - 02.2020

Technical Sales Manager – Lubricants

SHELL Oman Marketing Co. business partner - WJ TOWELL GROUP
09.2016 - 06.2017

Lubricant Technical Advisor – Technical Manager, India

SHELL INDIA MARKETS PVT. LTD.
09.2012 - 09.2016

Area Executive – Industrial Lubricants

TOTAL OIL INDIA PVT. LTD. (formerly ELF Lubricants)
11.2009 - 09.2012

Sales Engineer

FERROCARE MACHINES Pvt. Ltd.
06.2007 - 10.2009

Masters - Marketing Management

Pune University

BE - Chemical Engineering

Rajiv Gandhi Technical University

HSC -

CBSE (Kendriya Vidyalaya-1)

SSC -

CBSE (Kendriya Vidyalaya-1)

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