Sousann El Faksch
Strategic Engagement • Market Entry • Stakeholder Partnerships
Muscat
Summary
Experienced leader with 20+ years driving international trade, investment, and cross-sector partnerships. Founded and directed AHK Oman for over a decade, strengthening bilateral business relations through delegations, industry programs, and executive networks. Now leading OGFA's agenda to connect business, government, and academia in impactful collaboration. Recognized for building trusted relationships, enabling market entry in complex environments, and fostering long-term partnerships across energy, water, mobility, and advanced industries. Expertise includes market development, partnership building, negotiation, program leadership, and cross-cultural communication.
Overview
21
21
years of professional experience
3
3
Languages
Work History
Director, Strategic Engagement
Oman German Friendship Association – OGFA
08.2025 - Current
- Drive strategic initiatives strengthening Oman–Germany trade, investment, and capacity building.
- Design and lead flagship events (e.g. OGFA Majlis) on strategic sectors.
- Cultivate partnerships across government, academia, and industry to support bilateral cooperation.
- Enhance OGFA's visibility and impact through tailored initiatives focused on mutual benefit.
Head of Oman Office
German Industry and Commerce Office Oman (AHK)
01.2018 - 01.2025
- Directed official trade delegations and high-level missions to foster bilateral economic relations.
- Organized conferences and sectoral workshops, creating platforms for German companies to enter Oman.
- Conducted market analyses identifying opportunities in energy, water, and industrial sectors.
- Established strategic ties with Omani ministries, business associations, and international stakeholders.
Commercial Officer
Austrian Commercial Delegation - WKO
01.2015 - 01.2018
- Supported Austrian companies with market entry, B2B matchmaking, and sector-specific research.
- Co-organized a business forum in Muscat focused on Smart Cities, securing expert speakers.
- Represented Austrian firms at trade fairs in Oman through a shared national pavilion, enhancing visibility and outreach.
Freelance Consultant
Oakhill Development Academy
01.2012 - 01.2015
- Translated and adapted leadership and management training materials for the local market.
- Ensured cultural and linguistic alignment of program content for Omani and regional audiences.
- Supported OakHill's efforts to deliver high-quality executive education with tailored communication.
Representative
German Industry and Commerce Office Oman (AHK)
01.2009 - 01.2012
- Spearheaded the establishment of AHK Oman's physical office, including operational setup and formal recognition.
- Rolled out tailored support services for German companies entering the Omani market.
- Built a bilateral business platform through sector events, publications, and member outreach.
- Managed relationships with Omani ministries, business associations, and German institutions.
Nespresso Sales Manager
Bhacker Sulaiman Jaffer
01.2008 - 01.2009
Marketing Executive
German University of Technology – GUtech
01.2006 - 01.2008
Appointed Representative
German Industry and Commerce Office Oman (AHK) Pre-Office Phase
01.2005 - 01.2006
- Acted as AHK's official point of contact in Oman before the establishment of the office.
- Accompanied high-ranking German business delegations.
- Conducted market research, developed local contacts, and laid the groundwork for formal operations.
- Provided advisory support to German companies exploring opportunities in Oman.
Education
B.A. - International Management and Applied Business Languages
Bremen University of Applied Science
Germany01.2004
Skills
- Market Entry Advisory
- Business Development & Partnerships
- Economic & Market Analysis
- High-Level Networking & Event Leadership
- Negotiation & Representation
- Cross-Border Collaboration
- Intercultural Competence
- Project & Program Management
Timeline
Director, Strategic Engagement
Oman German Friendship Association – OGFA
08.2025 - Current
Head of Oman Office
German Industry and Commerce Office Oman (AHK)
01.2018 - 01.2025
Commercial Officer
Austrian Commercial Delegation - WKO
01.2015 - 01.2018
Freelance Consultant
Oakhill Development Academy
01.2012 - 01.2015
Representative
German Industry and Commerce Office Oman (AHK)
01.2009 - 01.2012
Nespresso Sales Manager
Bhacker Sulaiman Jaffer
01.2008 - 01.2009
Marketing Executive
German University of Technology – GUtech
01.2006 - 01.2008
Appointed Representative
German Industry and Commerce Office Oman (AHK) Pre-Office Phase
01.2005 - 01.2006
B.A. - International Management and Applied Business Languages
Bremen University of Applied Science