Shaimaa Tarek Ahmed Moussa
Muscat,Oman
Summary
Results-driven professional with digital marketing, marketing analytics, and social media marketing expertise. Skilled in curriculum development, public speaking, and student engagement, with a strong marketing research and project management background. Adept at leveraging data-driven insights to optimize campaigns and foster meaningful connections with target audiences. Committed to driving impactful strategies that align with organizational goals while continuously enhancing professional growth.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Teaching Experience -Instructor
Oman Society of Engineers
Muscat, Oman
11.2020 - Current
- Conducted several workshops on marketing strategy, strategic planning and digital marketing
- Create comprehensive course outlines, assignments, and exams aligned with learning objectives
- Utilize multimedia presentations and case studies to enhance student understanding of marketing concepts
- Provide mentorship and career guidance to different target groups
- Consistently receive positive evaluations, with an average rating of 4.8/5
Industry Experience - Operations Manager
Oman Society of Engineers
Muscat, Oman
10.2019 - 01.2025
- Head key functions including Sales and Marketing, IT & Communication, and International Relations
- Developed marketing strategy that has led to boosting sales by 45%
- Devised and executed plans to boost efficiency across multiple departments
- Lean Project Management: Implemented lean project management methodologies to streamline operational functions, resulting in a 25% reduction in waste and improved process efficiency
- IT Integration: Digitalization of professional accreditation system, integration with the Ministry of Labor, enhancing data sharing and operational workflows
- Communication Enhancement: Enhanced all communication platforms, leading to improved internal and external stakeholder engagement
- Team Performance Management: Led the team to exceed performance targets by 200%, significantly contributing to business growth
- This is through talent management schemes as well as one-to-one coaching and mentorship guidelines
- AI Programs Implementation: Applied various AI tools to optimize workflows and automate routine tasks, resulting in a 30% increase in team productivity
- Designed and implemented training to further develop staff based on business goals.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
- Strategized cross-promotions with new and existing partners to expand sales and marketing opportunities.
Industry Experience - Strategy Manager
Oman Society of Engineers
Muscat, Oman
04.2021 - 12.2023
- Strategic Planning: Developed and implemented the OSE Strategy 2021-2026, resulting in a 30% increase in operational efficiency and a 200% business growth in revenue
- Market Analysis: Conducted comprehensive market analysis to identify trends and opportunities, leading to the introduction of 3 new service offerings that contributed to a 15% increase in market share
- Performance Metrics: Introduced performance metrics and KPIs to track progress against strategic goals, resulting in a 25% improvement in team accountability and performance
- Strategic Workshops: Facilitated 12 strategic workshops with senior management to align organizational goals and foster a culture of continuous improvement
Industry Experience- Business Development Manager
Oman Society of Engineers
Muscat, Oman
09.2018 - 01.2023
- Strategic Business Development: Developed and executed business development strategies that resulted in securing contracts worth 1000k-2000k OMR across different engineering sectors
- Client Acquisition: Identified and pursued new business opportunities, increasing the client base by 40% within two years
- Enhanced client relationships by developing anew CRM system
- Stakeholder Engagement: Established and maintained relationships with key stakeholders, enhancing OSE’s visibility and reputation in the industry
Education
Bachelor - Commerce- Accounting
University of Suez Canal
Doctor of Philosophy - Business Sustainability
UNITEN University
Malaysia 10.2023 -
Master - Business Administration
University of Bedfordshire
09.2017 - 07.2019
Skills
- Digital Marketing
- Marketing Analytics
- Curriculum development
- Public speaking
- Student engagement
- Marketing research
- Project management
- Social media marketing
Certification
- 07/01/24, Certified Strategist, Advisory Board, UK
- 06/01/23, Project Management, Oman Society of Engineers
- 28/02/24, Train of Trainer, Ministry of Higher Education
Languages
Arabic
Native
English
Advanced
Accomplishments
OSE North Award Star
References
References available upon request.
Timeline
Doctor of Philosophy - Business Sustainability
UNITEN University
10.2023 -
Industry Experience - Strategy Manager
Oman Society of Engineers
04.2021 - 12.2023
Teaching Experience -Instructor
Oman Society of Engineers
11.2020 - Current
Industry Experience - Operations Manager
Oman Society of Engineers
10.2019 - 01.2025
Industry Experience- Business Development Manager
Oman Society of Engineers
09.2018 - 01.2023
Master - Business Administration
University of Bedfordshire
09.2017 - 07.2019
Bachelor - Commerce- Accounting
University of Suez Canal
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