Results-driven professional with expertise in modern trade management and a proven track record in managing confectionery and FMCG brands. Skilled in market analysis, competitor research, inventory optimization, and merchandising strategies to drive business growth. Adept at team leadership, training, and leveraging customer relationship management systems to enhance client engagement and satisfaction. Committed to delivering data-driven solutions that align with organizational goals while fostering strong market presence.
Professional Sales Executive with 17 years of experience attending to needs of customers and converting prospects to increase sales. Accomplished in emphasising service features and benefits, quoting prices, discussing credit terms, preparing sales order forms and developing reports. Expert in overcoming objections from prospective customers to maximize sales opportunities.
• Results-driven Sales Executive with 17 years of experience in the sales industry. Started as a van sales representative and advanced to sales executive . Strong expertise in modern trade markets, including Lulu hypermarket and Hyper Max. Skilled in handling top confectionery brands, Pet care products, Ice-cream. Proven ability to build strong client relationship, increase sales revenue and drive business growth.
• Expanding good relationship with existing customers by continuously proposing solutions that meet their objectives.
• Boosted sales revenue through aggressive and targeted marketing strategies.
• Conducted comprehensive market research for identification of emerging trends in consumer behaviour, contributing towards strategic planning process accordingly.
• Prioritized important tasks effectively under pressure situations ensuring seamless operations during peak times.
Modern Trade Management
Confectionery & FMCG Brands Management
Market Analysis & Competitor Research
Inventory & Merchandising
Team Leadership & Training
Customer relationship management systems
Awarded "Best Salesman of the year" three times.
Achieved 100% distribution and coverage for two consecutive years.