Salahuddin Patel
Head Of Sales & Marketing / Operations Manager
Muscat
Summary
Seasoned Operations Manager/Head of Sales & Marketing and talented leader with over 10 years of experience applying exceptional planning and problem-solving abilities toward enhancing business plans and day-to-day activities. Results-driven and resilient in developing teams while improving processes and increasing productivity. Bringing solid understanding of industry trends, excellent communication skills, talent for spotting areas in need of improvement and implementing changes with strategic approach.
Overview
18
18
years of professional experience
Work History
Career Break
Freelance Consultant
Manila
02.2022 - 01.2023
- I took a career break to spend some time in the Philippines and to identify business opportunities.
- During my break I was working as a freelance business consultant for local SME's.
- Developed complete business plans and operational strategies for new and existing business.
- Performed as consultant for startup business in areas of marketing, logistics, and training.
- Supported creation of detailed, technical financial models to value potential acquisition targets.
Head of Sales and Marketing
Al Zaman Group of Companies LLC
02.2015 - 02.2022
- Successfully managed a sales team of 25-30 sales representatives to meet and achieve sales goals. Managed a team of 5-7 marketing professionals to ensure the success of marketing campaigns.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement. Handled 7 different accounts for the Group.
- Collaborated with editorial and marketing teams to drive SEO in content creation.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Negotiated advertising and commercial sponsorship contracts to save company money.
- Produced media kits to showcase key marketing analytics and demographics for sales presentations
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Developed and implemented B2C and B2B marketing strategy and overall communication plans to produce long-term partners.
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Created official company page on various social media platforms to facilitate interaction with customers.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Grew sales and boosted profits by 10-15% year on year (except during Covid lockdown), applying proactive management strategies and enhancing sales training.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Evaluated performance against goals and implemented appropriate development plans.
- Maintained up-to-date knowledge of products and services offered to customers.
- Scheduled and monitored sales team members' workloads to meet customer needs.
- Provided leadership, guidance and direction to sales team members, offering assistance with any need at any time.
Operations Manager
Al Zaman Group of Companies LLC
Muscat
02.2015 - 02.2022
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Designed modern employee recognition program which boosted productivity and improved morale.
- Chaired weekly meetings with executive leadership to identify opportunities for improvement, establish milestones, and tailor products to individual markets.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Devised processes to boost long-term business success and increase profit levels.
- Set, enforced, and optimized internal policies to maintain responsiveness to demands.
- Improved productivity while reducing staffing and operational costs by 10%.
- Trained, coached and mentored staff to support smooth adoption of new sales program.
- Developed initial sales roadmaps and market strategies to promote successful product launches.
- Analyzed and reported on key performance metrics to senior management.
- Created organizational structures to improve accounting and finance functions.
- Developed E-Commerce plan to increase sales and company profile.
Restaurant Owner/Operator
Chilli Magic Ltd
Bolton
06.2012 - 01.2015
- Worked to provide customers with the highest quality food, beverage, and service experience
- Sourced vendors, negotiated contracts, and managed efficient deliveries of high-quality supplies.
- Managed payroll, daily deposits, and cost controls.
- Continuously evaluated business operations to effectively align workflows for optimal area coverage and customer satisfaction.
- Recruited, hired, and trained talented staff to fill vacancies.
- Spearheaded menu and staff development through detailed training and facilitation of staff meetings.
- Created and deployed successful strategies to boost restaurant performance, streamline food prep processes and reduce waste.
- Supervised daily activities of restaurant and 15 employees.
- Set employee schedules, delegated work, and monitored food quality and service performance.
- Delivered in-depth training to workers in food preparation and customer-facing roles to promote strong team performance.
- Led restructuring of restaurant menu and interior design, resulting in increased customer satisfaction and profits.
- Oversaw successful marketing campaigns to increase restaurant exposure and awareness.
- Developed and implemented comprehensive business plan to maximise restaurant success.
- Planned and executed strategies to increase customer loyalty and retention.
- Kept facility compliant with health codes, sanitation requirements and license regulations, alleviating potentially heavy fines.
- Monitored and adjusted pricing, discounts and promotions to maximize profitability.
- Analyzed sales data to identify trends and adjust purchasing decisions accordingly.
- Motivated staff to perform at peak efficiency and quality.
- Enhanced financial controls to minimize theft and loss risks, continuously maintaining accurate accounts and cash drawers.
- Implemented effective inventory control systems to reduce food spoilage and waste.
Education
Advanced Diploma - Information Technology
Newham College
London. United Kingdom 09.1999 - 05.2001
Skills
Leadership
Industry Experience
F&B & Hospitality
Caramel restaurant & Lounge (Fine Dining American Fusion Restaurant)
Richoux (International Cafe)
Fanajeen (Omani Cafe)
The Platinum Hotel (3* Hotel)
Chilli Magic (Mid level Fusion Restaurant)
Retail & E-Commerce
Gallery Argan (High End Fine Jewelry and Swiss Watches Retailer)
Argan Gold & Argan Exclusive (Jewelry Concessions at Muscat International Airport)
Zeina (Online Jewelry Brand)
Ajmal International (Perfume Brand)
Real Estate
Al Zaman Properties (Residential & Commercial Properties)
Additional Information
- International Driving License: Yes
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Quote
The person who says it cannot be done should not interrupt the person who is doing it.
Chinese proverb
Timeline
Career Break
Freelance Consultant
02.2022 - 01.2023
Head of Sales and Marketing
Al Zaman Group of Companies LLC
02.2015 - 02.2022
Operations Manager
Al Zaman Group of Companies LLC
02.2015 - 02.2022
Restaurant Owner/Operator
Chilli Magic Ltd
06.2012 - 01.2015
Advanced Diploma - Information Technology
Newham College
09.1999 - 05.2001
Similar Profiles
Patty G. HankarPatty G. Hankar
Merchandising, Product Development, and Business Strategy at Freelance ConsultantMerchandising, Product Development, and Business Strategy at Freelance Consultant
María Virginia OsunaMaría Virginia Osuna
Customer Experience Consultant at Freelance ConsultantCustomer Experience Consultant at Freelance Consultant
Debbie StarrDebbie Starr
Senior Media Specialist/Accounting Analyst at Freelance ConsultantSenior Media Specialist/Accounting Analyst at Freelance Consultant