SAAD ALHOOTI

• Ensure the yearly National Promotion Plan for KSA & GULF is created in coordination with each Category Trade Marketing Manager from each business unit, Demand Planning, Supply Planning, and with each Sales region.
• Ensure National Promotion Plan is updated base on market and sales team demands in coordination with Demand Planning, Supply Planning, and Category Trade Marketing Managers.
• Communicate and receive feedbacks from each National Key Account Manager to maintain and update the National Key Accounts Quarterly Promotion Plan.
• Ensure each National Key Account Manager follows SOP/requirement for every NKA promotion proposal and observe checklist as agreed with the Head of Modern Trade. Manage successful National Key Accounts in-store promotions by communicating Trade Alerts base on agreed timelines and to ensure correct and complete information in all Trade Alert communications.
• Manage Trade Alert communications by creatings specific mail recipient groups for specific alerts to ensure the right persons or employees are notified of promotion activities.
• Develop quarterly POSM project plans in coordination with each business unit. Coordinate with CPD team to ensure we have competitive POSM suppliers and agencies within KSA & GULF registered in the system.
• Lead weekly POSM update meetings with CPD team, external supplier and category managers.Ensure RFIs are available in the system for all POSM and other special projects to notify the CPD team.
• Ensure POSM projects PR and PO are completed in accordance with the agreed targeted date of implementation.
• Approval of POSM sample proofs from suppliers ensuring color, design, printing, and specs are in line with Almarai standards.
• Ensure in-store promotions are executed to Almarai standards by coordinating with Regional Key Accounts team, Regional Merchandising Teams and receiving photographic confirmation.
• Ensure confirmed POSM plans are communicated to the regional team giving enough time in preparation and support the actual market implementation.
• Ensure creation of a user friendly easy to use Almarai POSM and product image library in the intactix server which includes the POSM artwork, design specification and allocation, HD product images.
• Ensure creation and implementation of the POSM SOP in coordination with sales regions, CPD team and each business units.
• Ensure the POSM portfolio of each country region is always up to date and used for all regular POSM allcoation calculations.
• Ensure all regular POSM campaign implementation are agreed with sales and merchandising teams.
• Ensure proper space for all POSM materials are available in all depots within KSA & GULF.
• Create and maintain the POSM depot space monitoring file which includes actual depot space images and POSM quantity capacity.
• Ensure the quarterly POSM report is updated to keep track of the disposal process for old, obsolete and damage POSM in all depots within KSA & GULF.
• Manage external agencies and internal sales and merchandising team for successful implementations of multi-brand display activations in targeted National Key Accounts. Manage external agencies for effective and consistent in-store sampling activities targeting weekends for 9 months every year.
• Manage weekly meetings and updates to capturie market feedbacks and issues during sampling sessions and ensure such issues must be addressed/resolved as per company standards.
• Ensure training modules provided by each business units are available for product briefing with external sampling agencies.
• Ensure the allocated number of sampling session are implemented as agreed with each business unit.
• Manage requested sponsorship events in coordination with each business unit and regional merchandising teams.
• Ensure NPD Listing SOPs are followed by each business unit for any new product launch or re-launch of existing product.
• Ensure listing samples are provided on time to each National Key Account Manager and listing confirmation are communicated within 24 hours.
• Ensure both Activation support team and regional trade marketing teams to capture competitor promotion activities base on agreed targeted product categories with each business unit.• Ensure weekly promotion competitor reports are communicated by the team complete with product images, product information, and market impact feedback.
• Ensure Trade Marketing Weekly & ASAC update reports are communicated on time capturing weekly branding and POS in-store activities, NPD listing, and completed project implementations.
• Maintain a healthy and safe working environment by personally adhering to, and ensuring the adherence of his team, to policies and procedure on health, safety and hygiene.
• Ensure the activation support team and regional trade marketing teams have and completed annual training programs identified through TNA in coordination with the internal Training Department.
• Boosted sales by implementing targeted promotional activities.
• Conducted regular competitor analysis to stay ahead in the dynamic marketplace.
• Negotiated profitable deals with suppliers whilst maintaining strong relationships.
• Managed trade budgets efficiently, ensuring optimal use of resources.
• Coordinated product launches to enhance market penetration.
• Conducted market research and analysis to identify emerging opportunities and maintain competitive market edge.
• Supervised team and provided ongoing feedback and annual performance reviews to reconcile areas of underperformance.

• Manage & monitor performance of Supervisors to ensure all areas deliver the targeted volume & margin. Achieve the budgeted volume & margin of Fresh, Foods, Juice & UHT products to deliver company’s targeted profit.
• Achieve the distribution target on a week-to-week basis in all trade channels as per the
• recommended product portfolio to optimize the sales & increase market share.
• Monitor and ensure that the orders of all products are in line with the market demand
• to control wastage & optimize sales.
• Ensure that all customers comply with company credit policy to avoid any financial
• loss.
• Make sure all employees adhere to Almarai quality & safety policy to ensure product Responsibilities quality.
• &employee safety. Identify the training needs of Supervisors & provide/ facilitate the training inputs to equip them with the required skills & knowledge.
• Identify potential candidates from the team & coach them to provide career advancement.
• Directing Sales Supervisors by defining and communicating sales targets for each Sales Supervisor.
• Giving feedback and gaining commitment to improve area performance by conducting improvement-focused coaching sessions and attending sales session endorsement. Ensuring that his sales areas operate cost effectively and yield maximum results by regularly reviewing route and area performance and the factors that drive cost
• effectiveness and sales performance (e.g. call rates, stock rotation)
• Increasing sales turnover in his area by actively identifying and exploiting new business potential in the area.
• Maintaining good customer relations by solving and / or helping Sales Supervisors to solve customer complaints promptly.
• Preventing fraud by reviewing routes to detect indicators of wrongdoing as early as possible.
• Investigating possible fraud by ensuring that customers are visited, and invoices/TC balances/Truck Stock is checked periodically.
• Contributing to better management decision making by preparing and presenting timely market-related reports as required to his General Sales Manager & Marketing Managers.
• Improving the salability of the entire product range by managing the use of merchandising resources and the application of the Almarai Merchandising Policy. Ensuring that product quality and freshness is maintained by ensuring that CPH, CCM and DCP practices are adhered to.
• Maintaining a healthy and safe working environment by personally adhering to, and ensuring the adherence of his team, to policies and procedures on health, safety and hygiene.
• Keeping the right number of Sales Supervisors and salesmen to serve the routes in his area by systematically planning and implementing employees’ vacation schedules and by accurately forecasting recruitment needs.
• Ensuring that Sales Supervisors and salesmen are equipped with skills and knowledge for the job by providing training that address clearly defined training needs and ensue all his staff have a valid ITP .
• Helping Sales Supervisors and salesmen meet or exceed job expectations by monitoring, coaching, and motivating them and accompanying or visiting them in the market regularly.
• Overseeing the efficient performance of day-to-day activities in his sales areas by monitoring the compliance of individuals to procedures on pre-selling, selling and post selling activities.
• Ensuring the optimum use of material resources (vans, HHT and printers, fridges etc) provided for the sales areas by regularly monitoring and dealing promptly with problems arising from usage and accountability of individuals.
• Ensuring the effective management of credit accounts within the areas by implementing the company’s Credit Control Policy.
• Ensuring that sales routes are planned and managed in a way that achieves the optimum distribution of company products and the most efficient use of vehicles. Ensuring that Almarai responds quickly to changes in the market by initiating tactical sales activities in his areas to counter local competitor activity, with the prior approval of the RSM.
• Motivating and encouraging his staff by monitoring and appraising them on regular basis.
• Monitoring his staff’s conditions of employment in relation to their workplace and accommodation by visiting them in the workplace and villa periodically.
• Gaining an in-depth knowledge of his area by visiting shops in his areas regularly. Negotiating with customers for the right amount of shelf space & optimum use of LTA budget
• Providing direction & guidance to his team in effective cooler management & monitoring cooler performance
• Ensuring that skills and attributes are constantly developed by requesting for timely and relevant training

• Administer the process of Training Needs Analysis through Line Managers / Supervisors to ensure development of the knowledge, skills, and attitude of the employees.
• Manage the Annual Training Plan and ensure annual training plans are carried out to cover all job holders under each Line Manager / Supervisor have a well-defined training Plan for the year. Induct new employees to make them aware of the job functions and acquaint them with the history, culture, values the policies and procedures.
• Execute IT system, Quality, Safety projects to ensure staff are able to understand, work with the new systems, procedures and policies.
• Provide career enhancement support for performing staff to prepare them for promotion to higher positions.
• Audit training staff, departments to ensure that executed training activities adhere to company training policies and procedures.
• Deliver training programs for Line Managers / Sales Supervisors to develop the knowledge, skills and attitude.
• Determining the divisional training needs in coordination with HR manager, senior divisional managers by reviewing the regional training needs, and as well use it as a base for budgeting.
• Ensuring the maintenance of training standard as per training policy manual by conducting regular visits in the regions and conducting training audits.
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• Monitor of training plans of external and internal trainers to ensure planned training programs are executed.
• Ensure training need analyses are conducted in the division to ensure person-specific training needs are identified.
• Ensuring the proper induction of new employees by developing and implementing a work-entry development program that goes in-line with the Job Curriculum.
• Ensuring that all participants attending external Training courses complete Post Training assignments within one month of attending the program, to ensure transfer of learning to the workplace; gathering data to establishing post program impact; taking steps to address side-effects that may be performance improvement interventions.
• Seeking ways to constantly improve the quality and effectiveness of the training programs
• Building ownership and support among line managers, supervisors and employees for the process and the implementation of training strategies, policies and procedures within their work unit or division; builds ownership or support for change among affected individuals, groups; influencing groups so that they address tasks, relationships and individual needs.
• Establishing and constantly building relationships and networks across a broad range of people, work units, functional groups and organizational levels; working effectively with others to achieve common goals; exercising effective interpersonal influence; working co-operatively and as partners with people inside and outside the division.
• Conducting refresher training programs on all core topics which include SARAS, HHT for salesmen, AWS safety training for all new & existing employees as per region objective. Actively involving in all major change initiatives in sales division like SAP HCM, ASRM etc and prepare all concerned employees to use the system by providing effective training.

• Administer the process of Training Needs Analysis through Line Managers / Supervisors to ensure development of the knowledge, skills and attitude of the employees
• Manage the Annual Training Plan and ensure annual training plans are carried out to cover all job holders under each Line Manager / Supervisor have a well-defined training Plan for the year.
• Induct new employees to make them aware of the job functions and acquaint them with the history, culture, values the policies and procedures.
• Execute IT system, Quality, Safety projects to ensure staff are able to understand, work with the new systems, procedures and policies. Provide career enhancement support for performing staff to prepare them for promotion to higher positions.
• Audit training staff, departments to ensure that executed training activities adhere to company training policies and procedures.
• Deliver training programs for Line Managers / Sales Supervisors to develop the knowledge, skills and attitude.

• conducting practical assessments and classroom knowledge tests

• conduct induction training activities to expose new employees to new vehicles, rules of the host country

• conduct driving skills assessments for exiting employees by conducting on-the-job observations and their theoretical knowledge on vehicles and rules of the road

• authorize new employees to drive Almarai vehicles and cars

• identify the training needs of drivers on an -going basis

• Enhance vehicle user’s individual enhancement to the safety of the vehicle, themselves, public and public property.

• Investigate accidents and raise accident reports by justifying decisions through pictures, diagrams and police reports.

• Maintain and report all work activities like, selection, induction, assessment, accident investigation and training and development activities on weekly and monthly basis.

• Highlight risks and potentials of accidents and bring it to the attention of the management.

Segregate staff’s driving skills into four categories, excellent, Good (need training), Warning and Failed. Implements the Driving Guidelines /Standards in depots

• Handling work requirement by following PRO works, human recourses

• Working with people at all levels

• Typing letters for Government (English & Arabic)

• cascade it to the work force, with showing strong commitment to the health safety

• Computers word processing

• Government relationship communication

• filing work and monthly statement

• Responsible for food catering company at work site

• Head of Camp and Security department at work site

• Monthly Reports

Resolving Employees’ Grievances and Complaints

• Responsible for materials.

• Purchase order (L.P.O.).

• Monthly statement of stock.

• Pending order statement.

Checking & monitoring stock at work site.