Canva
Rohan Kulkarni
Marketing Communications
Canberra
Summary
Available from July 2023 onwards, 491 visa.
Marketing professional with over 12 years of experience. Core skills include marketing strategies, digital marketing, website development, brand management & promotional activities, budgeting & forecasting, key account management, planning events, retail management besides others.
Overview
14
14
years of professional experience
2
2
years of post-secondary education
3
3
Languages
Work History
Marketing Manager
A'Soud Educational Services Company (www.agssalalah.edu.om) Cambridge International School
Muscat
07.2021 - Current
- Developing school's Marketing strategy to support school's growth
- Developing multi-channel tactical marketing campaigns with objective to increase student admissions and inquiries
- Managing school's digital marketing and CRM platforms and execute digital campaigns to attain objectives
- Planning and managing events in school and other relative places to generate school's awareness
- Building social media calendar in-line with school objectives
- Plan and execute social media campaigns and create engaging social media content for all relative platforms
- Maintaining day-to-day communication with admissions and communications team for collaborated activations
- Communicate with external vendors for designing and production of marketing collaterals and branding materials
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Client Servicing Manager
Popcorn Communication (Part of Art House Design)(www.popcorn-me.com)
Muscat
07.2019 - 06.2021
- Overseeing ad agency operations
- Developing business opportunities by identifying potential clients
- Monitoring project progress and execution to make sure maximum effectiveness
- Providing advice on marketing and advertising methods for various products and services
- Lead creative and media agencies to develop and implement plans for advertising: writing and editing briefs, evaluating creative, and ensuring team manages production schedules and approvals
- Work closely with agency partners to spot, evaluate and implement advertising tactics and media opportunities and ensure programs are actively managed in order that we are tracking toward our goals
- Own and manage relationships with key agency partners and therefore line of business marketing leads
- Shape strategic plans and overall marketing strategies; cultivate and build relationships and collaborate with internal product, digital and social teams, compliance, also as multiple external creative and media agencies
Marketing Executive
Hempel Paints (www.hempel.com)
Muscat
12.2012 - 10.2018
- Worked in close coordination with Country Manager, Sales Managers & Regional Marketing Director for marketing activities to support top line sales
- Directed promotional activities, while working with advertising agencies, production agencies, and other external firms
- Steered retail management including new setup, design & branding, training retail staff, machine management
- Got selected as one of volunteer out of 8 selected volunteers from 80 different countries and represented Middle East region
- Led successful setup of over 60 retail outlets in Oman
- Imparted professional trainings to staff members regarding retail domain / sector
- Tint & mixer machine maintenance program in Oman( machine ordering, spare part inventory )
- Liaison with Landmark group ‘home Centre' as part of Hempel regional strategic partner
- Appointed regional brand ambassador in 2015 during global brand identity change
- ROLES AND RESPONSIBILITIES
- Overall responsibility for brand management and corporate identity as per company guidelines
- Developing the annual marketing strategy & plan in line with objectives
- Preparing of annual marketing budget & marketing activity calendar
- Developing primary and secondary sales promotions for retail network
- Retail Management (new setup, design & branding, training retail staff, machine management)
- Develop and direct promotional activities, while working with advertising agencies, production agencies, and other external firms
- Co-ordinate with sales, production, distribution, customer service & retail outlets for execution of promotional activity
- Working closely with design agencies and assisting with new product launches
- Liaison with government organizations for various promotional and branding approval
- Product management and working closely with R&D and sales department to identify the need for new development as per the market requirements
- Production and execution of exhibitions & seminars for various business verticals
- Analyze consumer behavior and target marketing activities
- Manage the budget, ensuring all costs are reviewed, justified and controlled within approved limits
- Preparing print and online marketing campaigns
- Collaborating with cross-functional teams of engineers, sales and business development to ensure that requested product features are prioritized and implemented
- Implementing client retention program through post event feedback surveys, loyalty rewards and referral incentives
- Launching integrated, multi-channel print, catalogue, web & direct marketing campaigns and developing promotion plans, including analysis of market conditions and resulting recommendations
- Standardizing brand identity by implementing branding guidelines on design tools used in creating and disseminating company communication
- Generating launch strategy including the distribution strategy, sampling plans, and advertising programs
- Driving sales for placement of products in open market & retail outlets; set targets and conducted joint business reviews with dealers to achieve agreed sales volumes
- Maintaining prospects in established accounts; provide assistance in budgeting, forecasting, and competition information
- Working across all functional areas, gathering inputs, updating product plans and roadmaps, and communicating the impact of product decisions to all stakeholders
- Liaison with Landmark group ‘home Centre' as part of Hempel regional strategic partner
Assistant Marketing Manager
Apex Press & Publishing (www.apexmedia.co.om)
Muscat
03.2009 - 10.2012
- Managed several accounts of direct clients through media agencies
- Increased number of clients by targeting new sectors and reaching new and potential clients
- Maintained cordial and professional relationship with clients
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Planned marketing initiatives and leveraged referral networks to promote business development.
Education
Master of Business Administration - Marketing
International Management Institute, IMI
Pune, India 01.2006 - 01.2008
Certificate in Planning & Entrepreneurship - Marketing and Finance
Indian Institute of Planning & Management
Pune, India 01.2006 - 01.2008
Bachelor of Commerce - Corporate Law, Science & Commerce
Modern College of Arts, Pune University
Pune, India 01.2003 - 01.2006
Skills
Marketing Strategy
Accomplishments
- Advance Google Analytics – Google Academy
- Project Management Training – Hempel Academy
Additional Information
- Selected as a volunteered for the prestigious Hempel Foundation Corporate Social Responsibility Program conducted in the year 2016 to Vietnam & represented Middle East Region.
Software
Adobe Indesign
Wordpress
HTML
Microsoft Office
Power BI
Timeline
Marketing Manager
A'Soud Educational Services Company (www.agssalalah.edu.om) Cambridge International School
07.2021 - Current
Client Servicing Manager
Popcorn Communication (Part of Art House Design)(www.popcorn-me.com)
07.2019 - 06.2021
Marketing Executive
Hempel Paints (www.hempel.com)
12.2012 - 10.2018
Assistant Marketing Manager
Apex Press & Publishing (www.apexmedia.co.om)
03.2009 - 10.2012
Master of Business Administration - Marketing
International Management Institute, IMI
01.2006 - 01.2008
Certificate in Planning & Entrepreneurship - Marketing and Finance
Indian Institute of Planning & Management
01.2006 - 01.2008
Bachelor of Commerce - Corporate Law, Science & Commerce
Modern College of Arts, Pune University
01.2003 - 01.2006