Rijo Baby
Digital Marketing Specialist
Kochi
Summary
Forward-thinking Digital Marketing Specialist experienced working with cross-functional teams to achieve marketing and brand development goals. Skilled in pay-per-click advertising and online content development. Collaborates cross-functionally to create, execute and optimize fresh digital approaches.
Overview
18
18
years of professional experience
7
7
years of post-secondary education
Work History
Digital Marketing Manager
Blue Investment & Technologies LLC
Muscat
12.2022 - Current
- Manage all online marketing initiatives for clients Set up Google Adwords advertising campaigns including keywords and campaign filters for future marketing opportunities
- Develop unique website content and maintain brand presence Responsible for executing digital advertising campaigns in addition to assisting with development of digital marketing strategies
- Used Google Analytics to track effectiveness of social media initiatives
- Added more clients, Executed daily email marketing communications and generated customer awareness of key sales promotions and new product launches.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases
Digital Marketing Manager
Brandmark Digital Marketing
03.2022 - 12.2022
- Cochin
- SEO, Google Adwords, Google Analytics, Google Webmaster Tools, Market Research, Website
- Design, Account Management, Customer Service, Data Analysis, Excel, Knowledge
- Management, New Business Development, Project Management, Technical Writing, Video
- Editing, Word, XML, Team Building
- Developed and executed A/B testing strategies to optimize campaign performance
- Analyzed competitor pages to locate backlink and keyword opportunities
Marketing Head
Google, Cabor Media Tech
Kochi
01.2017 - 03.2022
- Marketing of Google Products , Managing a Team of 30.
- Planned marketing initiatives and leveraged referral networks to promote business development
- Built and improved customer engagement plans, boosting conversion rates 25%
- Designed, implemented, and enhanced national marketing initiatives to maximize outreach and product sales
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments
Marketing Manager
Panoramic Holidays Ltd
Kochi
03.2013 - 01.2017
- Planning & execution of Direct marketing and Telemarketing activities in the timeshare division
Associate Marketing Manager
Just Dial Ltd
Coimbatore
01.2012 - 02.2013
- Lead team of 30 Tele calling team
- Developed creative presentations, trend reports, kitted assets, and product data sheets
- Improved website visibility through development and implementation of SEO strategies
- Devised content strategy to effectively engage target audiences
- Managed budget allocation and resource utilization to maximize marketing ROI
Sales Manager
Khushi Trading Co LLC
Dubai
03.2010 - 12.2011
- Order Booking – Supply Reordering – Clientele Enhancement – Delivery Scheduling – Aftersales Service – Price Negotiations – Deal Closing – Product Demonstration – Telephonic Marketing – Door To Door Promotion – Complaint Handling – Market Analysis
04.2006 - 02.2010
- 15 Years experience as Marketing professional with record of successful planning and execution of digital marketing strategies as well as direct marketing Highly adaptable with written, creative analysis and problem-solving skills, and background in diverse corporate environments including direct marketing, financial retail, and communications industries.
- Strengthened communication skills through regular interactions with others
- Developed and maintained courteous and effective working relationships
- Applied effective time management techniques to meet tight deadlines
- Acted as a team leader in group projects, delegating tasks and providing feedback
Education
MBA - Marketing Management
Indian School of Management & Studies
Mumbai, India 03.2016 - 05.2018
Bachelor Of Arts - English
Shobhit University, School of Distance Education With Shobhit University
Meerut 06.2011 - 05.2014
Higher Secondary Course -
Govt of Tamil Nadu
Kanyakumari 06.1994 - 03.1996
Skills
Facebook, Instagram, Meta, Linked In, Twitter Managment
Google Advertisement & youtube
Microsoft Office, Photoshop
Digital MarketingEmail Marketing & Social Media Expert
Cold calling skills
Audience outreach
Content Development
Social media activities, SEM strategy development
Communication and writing skills
Marketing Strategies & Content Marketing
Calculating ROI, SEO Proficiency & Web Analytics
Timeline
Digital Marketing Manager
Blue Investment & Technologies LLC
12.2022 - Current
Digital Marketing Manager
Brandmark Digital Marketing
03.2022 - 12.2022
Marketing Head
Google, Cabor Media Tech
01.2017 - 03.2022
MBA - Marketing Management
Indian School of Management & Studies
03.2016 - 05.2018
Marketing Manager
Panoramic Holidays Ltd
03.2013 - 01.2017
Associate Marketing Manager
Just Dial Ltd
01.2012 - 02.2013
Bachelor Of Arts - English
Shobhit University, School of Distance Education With Shobhit University
06.2011 - 05.2014
Sales Manager
Khushi Trading Co LLC
03.2010 - 12.2011
04.2006 - 02.2010
Higher Secondary Course -
Govt of Tamil Nadu
06.1994 - 03.1996