Praveen C
Digital Marketing
Palakkad,KL
Summary
Experienced Digital Marketing Manager with over 6 years of experience.
Overview
4
4
Languages
5
5
years of post-secondary education
12
12
years of professional experience
Work History
Digital Marketing Manager
Amrita Vishwa Vidyapeetham
Coimbatore, Tamil Nadu
03.2015 - Current
- Working in the Directorate of Corporate & Industry Relations, Amrita Vishwa Vidyapeetham, as Manager, Digital Marketing.
- Responsibilities include, Developing, implementing and managing Digital marketing strategies to promote admission for various courses offered by the university through campaigns such as Search Engine Marketing, Social Media Marketing, Email Marketing and SMS Marketing.
- Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
- Analyze and report online marketing campaign performance.
- Identify the conversion funnels with the help of Google Analytics and CRM.
- Generate leads and convert quality leads into applications through various nurturing & follow up activities.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- A-B Testing
Senior Technical Assistant
Amrita Vishwa Vidyapeetham
Coimbatore, India
08.2012 - 02.2015
- Responsible for sourcing and attracting candidates for any job vacancy in the department through Naukri.com and Linkedin.
- Screen candidates resumes and job applications.
- Co-ordinate interview process, Document verification.
- Provide orientation for the newly joined employees.
- Assist General Manager, Corporate Relations.
- Fix appointment with corporate companies.
- Co-ordinate Entrepreneurship wing activities.
- Co-ordinate Alumni activities
- Technical work assistance (For ex: A-View setup, Audio video controlling)
HR Executive
The Empowerment Tree Consultancy
Kottayam, Kerala
03.2010 - 03.2011
- Worked as part-time while studying MBA.
- Implementation of performance management tool, Competency mapping in organizations such as educational and Business enterprises.
Process Executive
Infosys
Bengaluru, Karnataka
10.2007 - 09.2009
- Worked in HR department of Infosys.
- Screening and short listing quality candidates.
- Conduct preliminary interview/Test
- Maintain data base of the candidate's who attended interview
- Worked in the Banking sector (Washington Mutual and JP Morgan Chase).
- Assisted customers with their account related queries through email.
Education
MBA - HR & Marketing
09.2009 - 05.2011
Page 3 of 3
Bachelor of Science - Electronics
06.2004 - 05.2007
Skills
Leadership
Personal Details
Permanent Address :
Madathum Vayalil,
New Civil Nagar,
Behind Civil Station,
Palakkad. 678001
Marital Status : Married
Timeline
Digital Marketing Manager - Amrita Vishwa Vidyapeetham
03.2015 - Current
Senior Technical Assistant - Amrita Vishwa Vidyapeetham
08.2012 - 02.2015
HR Executive - The Empowerment Tree Consultancy
03.2010 - 03.2011
Mar Athanasios College For Advanced Studies - MBA, HR & Marketing
09.2009 - 05.2011
Process Executive - Infosys
10.2007 - 09.2009
College of Applied Science, Managed By I.H.R.D - Bachelor of Science, Electronics
06.2004 - 05.2007
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