Hi, I’m
Ponnath Raveendran
Business Manager
Summary
Experienced in setting, monitoring and managing strategic and tactical business plans focused on enabling sustained growth, improving operations and maximizing profits. Big-picture thinker with a good eye for overhauling processes and program operations.
Overview
31
years of professional experience
Work History
Al Maya International LLCMuscat
Business Manager
08.2018 - Current
Job overview
- Profit Center with full responsibility for Gemco Division
- Develop an efficient distribution network to ensure the comprehensive availability of the company's products across the region to achieve the sales targets .
- Conduct regular market visits to check route coverage, and competitor activity, monitor distributor ROI, steer S&D, KPIs, control incentives budget, and continuously search for new opportunities in order to increase sales in the region
- Reporting to the General Manager
- Communicated with customers and vendors positively with particular attention to problem resolution.
- Developed initial sales roadmaps and market strategies to promote successful product launches.
- Supported business management projects by monitoring and tracking risks, issues and action items.
- Enhanced and redefined organizational structure to maintain competitive edge across territories.
- Assisted with hiring process and training of new employees.
- Anticipated financial impact from operational issues and worked with leadership to develop solutions.
Fairtrade LLC
Business Manager
04.2017 - 06.2018
Job overview
- Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.
- Executed business plans to further strengthen and maximize territory sales and profits.
- Enhanced and redefined organizational structure to maintain competitive edge across territories.
- Developed initial sales roadmaps and market strategies to promote successful product launches.
Reckitt BenckiserMuscat
Senior National Sales Manager
04.2015 - 04.2017
Job overview
- Conduct regular market visits to check route coverage, and competitor activity, monitor distributor ROI, steer S&D
- KPIs, control incentives budget, and continuously search for new opportunities to increase sales in the region,
- Applied effective time management techniques to meet tight deadlines.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Proven ability to learn quickly and adapt to new situations.
- Organized and detail-oriented with a strong work ethic.
- Developed strong communication and organizational skills through working on group projects.
Reckitt BenckiserMuscat
National Sales Manager
01.2010 - 03.2015
Job overview
- Training sales team in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Received award for outstanding leadership and strong commitment to operational excellence.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Attended events, training seminars and manufacturer product showcases.
Reckitt Benckiser Muscat
Traditional Trade Manager
03.2008 - 12.2009
Job overview
- Ensure that the sales force is properly equipped, trained, and motivated to achieve its objectives.
- Work in the market regularly with all Sales Personnel to assist them in managing customer issues, improving performance, and providing training objectives.
- Review and analyze sales force achievements to ensure company objectives are being achieved and control systems are adhered to
- Assist the Sales Representatives in identifying and pursuing new business opportunities via expansion of the customer base, promotional activities, range extensions, or merchandising changes.
British American Tobacco
Territory Manager
02.2005 - 02.2008
Job overview
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
- Researched competitor activity and used findings to develop sales growth strategies.
- Developed and monitored sales representative goals and performance to drive territory goals.
- Trained and mentored sales representatives in sales techniques and strategies.
Matrah Cold Stores LLCMuscat
Sales Supervisor
10.1999 - 01.2005
Job overview
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Promoted exceptional customer service by engaging clients on sales floor.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Trained team members in successful strategies to meet operational and sales targets.
Matrah Cold Stores LLCMuscat
Key Accounts Representative
01.1997 - 09.1999
Job overview
- Processed client payments and updated accounts.
- Contacted customers to assess satisfaction and current needs.
- Analyzed accounts for delinquencies and other ongoing issues.
- Increased customer satisfaction ratings through proactive and actionable resolutions to questions, concerns, or challenges.
Matrah Cold Stores LLCMuscat
Van Salesman
09.1992 - 12.1996
Job overview
- Established new accounts through cold calling and personal visits to potential customers.
- Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs.
- Built strong client rapport to establish diversified network of connections.
Education
Calicut University
Bachelor of Commerce
04.2001
Skills
Strategic planning
Timeline
Business Manager
Al Maya International LLC
08.2018 - Current
Business Manager
Fairtrade LLC
04.2017 - 06.2018
Senior National Sales Manager
Reckitt Benckiser
04.2015 - 04.2017
National Sales Manager
Reckitt Benckiser
01.2010 - 03.2015
Traditional Trade Manager
Reckitt Benckiser
03.2008 - 12.2009
Territory Manager
British American Tobacco
02.2005 - 02.2008
Calicut University
Bachelor of Commerce
04.2001
Sales Supervisor
Matrah Cold Stores LLC
10.1999 - 01.2005
Key Accounts Representative
Matrah Cold Stores LLC
01.1997 - 09.1999
Van Salesman
Matrah Cold Stores LLC
09.1992 - 12.1996
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