Nusiaba Ali al-Zoubi
Salalah
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
22
22
years of professional experience
Work History
Marketing Manager
PALMERA LLC
01.2022 - Current
- Improved team collaboration with introduction of streamlined communication protocols.
- Analyzed website performance using Google Analytics, identifying opportunities for improvement and optimization.
- Implemented email automation workflows to nurture leads throughout the customer journey, improving conversion rates.
- Developed and executed successful online marketing campaigns, driving brand awareness and customer engagement.
- Managed affiliate marketing program, fostering relationships with partners to increase referral sales.
- Developed a comprehensive social media strategy that grew follower counts across all channels while maintaining high levels of audience engagement.
- Increased lead generation through the creation of engaging social media campaigns and email marketing initiatives.
- Collaborated with sales team to align marketing strategies with business goals, increasing overall revenue growth.
- Managed paid advertising campaigns on Google AdWords and Facebook Ads, maximizing return on investment.
- Researched and analyzed industry trends to inform search marketing strategies.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Marketing Supervisor
AL Madina Nursery
01.2011 - 12.2021
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Exam Supervisor
Abu-Ghazaleh Cambridge Information Technology (AGCA)exam Centers
07.2019 - 01.2021
- Maintained detailed records of student attendance and performance, ensuring accurate documentation for future reference.
- Streamlined the exam process for efficiency by implementing organized seating charts and exam materials distribution.
- Enhanced exam integrity by diligently monitoring student activity during test sessions.
- Promoted an inclusive testing environment by accommodating diverse cultural backgrounds and language needs of students while maintaining fairness in the examination process.
- Ensured accurate exam results by meticulously reviewing and verifying test answer sheets before submission.
- Administered electronic exams using secure software platforms, safeguarding against potential technical glitches or unauthorized access attempts.
- Facilitated clear communication between students and proctors regarding exam instructions, minimizing confusion and maximizing focus during test sessions.
- Coordinated with other Exam Supervisors and staff to share best practices and resources, elevating the overall quality of exam administration.
- Collaborated with fellow Exam Supervisors to maintain a consistent testing experience across all classrooms.
- Assisted students with special needs, providing necessary accommodations to ensure equal opportunity for success in exams.
- Supported the administration''s goals in achieving high pass rates among students through effective supervision during examinations.
- Provided a focused testing environment through enforcing strict adherence to exam rules and protocols.
- Reduced incidents of academic dishonesty by implementing strict security measures, including bag checks and ID verification.
- Handled unforeseen situations during exams calmly and efficiently, such as addressing student questions or managing disruptive behavior.
- Conducted pre-exam briefings for students, outlining expectations and requirements for successful completion of tests.
- Increased student satisfaction with the testing process by providing clear instructions and timely responses to inquiries.
- Liaised with faculty and administration to address any concerns or discrepancies related to exams, resolving issues promptly and professionally.
- Trained newly hired Exam Supervisors on proper procedures, fostering a cohesive team environment for efficient operations.
- Contributed to maintaining institutional accreditation standards by ensuring compliance with exam policies and procedures.
- Evaluated and recommended improvements to the examination process, resulting in a more streamlined experience for all involved parties.
- Documented student behaviors, interventions, and outcomes to enable lead teacher to address pertinent issues.
- Prepared instructional materials for group and one-on-one use to comply with established curriculum.
- Monitored student classroom and outdoors activities to promote student safety.
- Directed, coordinated and evaluated activities of personnel and support staff engaged in administering academic departments or alumni organizations.
- Followed established guidelines in allowing fine waivers and issuing library cards.
- Used integrated library system to check library materials in and out.
- Maintained inclusive learning environment to enable students to gain maximum benefit from lessons.
- Managed circulation services and front desk activities to render excellent service to library patrons.
- Provided assistance to faculty and staff by teaching classes, conducting orientation programs, and issuing transcripts.
- Located materials and online resources by demonstrating use of equipment and software.
- Directed scholarship, fellowship and loan programs, selecting recipients and distributing aid.
Supervisor
Diet Nutrition Center
01.2013 - 05.2017
- Collaborated with other healthcare professionals to ensure a comprehensive approach to client wellness.
- Improved clients'' overall health by designing personalized nutrition plans and conducting regular follow-up sessions.
- Educated clients on proper food choices, portion control, and healthy cooking techniques for sustained results.
- Expanded client base through effective marketing strategies and exceptional word-of-mouth referrals from satisfied clients.
- Created informative resources for clients such as meal plans, recipe ideas, and shopping lists, simplifying their journey towards better health choices.
- Improved lead generation efforts through targeted email marketing campaigns, resulting in increased conversion rates.
- Developed comprehensive go-to-market plans that addressed pricing, promotion, distribution, and competitive analysis elements for successful product launches.
- Established partnerships with complementary businesses to leverage synergies for mutual growth opportunities.
- Evaluated vendor performance regularly, negotiating better terms when needed to maximize profitability.
- Coordinated seasonal promotions, driving sales growth during peak periods.
- Assisted customers with special requests or concerns, resolving issues promptly and professionally.
English summer course
Salalah International school
09.2010 - 07.2011
- Resolved problems, improved operations and provided exceptional service.
- Proved successful working within tight deadlines and a fast-paced environment.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Strengthened communication skills through regular interactions with others.
- Learned and adapted quickly to new technology and software applications.
- Paid attention to detail while completing assignments.
- Organized and detail-oriented with a strong work ethic.
- Worked flexible hours across night, weekend, and holiday shifts.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Passionate about learning and committed to continual improvement.
- Managed time efficiently in order to complete all tasks within deadlines.
- Worked effectively in fast-paced environments.
- Worked well in a team setting, providing support and guidance.
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
Executive Secretary
Salalah College of technology
05.2008 - 08.2009
- Collated and distributed agendas and minutes for all executive meetings.
- Handled scheduling for executive's calendar and prepared meeting agenda and materials.
- Organized and updated schedules for executives.
- Answered high volume of phone calls and email inquiries.
- Responded to emails and other correspondence to facilitate communication and enhance business processes.
- Produced accurate office files, updated spreadsheets, and crafted presentations to support executives and boost team productivity.
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities, and communicate instructions.
- Transcribed phone messages and relayed to appropriate personnel.
- Fostered positive office environment, addressing administrative challenges promptly.
- Implemented new scheduling system for conference rooms, reducing conflicts and maximizing usage.
- Improved document management efficiency, introducing cloud-based storage solution.
- Managed complex executive calendars to ensure optimal scheduling and time management.
- Maintained strict confidentiality in all aspects of personal, financial, and corporate information.
- Improved accuracy of minutes and reports with thorough review and editing practices.
- Maintained strict confidentiality of sensitive information, safeguarding company and client data.
- Enhanced executive decision-making with timely, well-organized briefing packages.
- Handled confidential information in professional manner.
- Managed mail and both incoming and outgoing correspondence, mail, email and faxes.
- Greeted arriving visitors, determined nature and purpose of visit and directed individuals to appropriate destinations.
TOEFL IBT Administration
Medad Educational Center
01.2007 - 05.2008
- Promoted a positive learning environment by building strong relationships with students, parents, and colleagues.
- Led workshops for colleagues on integrating technology into the classroom effectively to improve instruction and engagement.
- Facilitated regular parent-teacher conferences to discuss student progress, addressing concerns proactively and collaboratively developing strategies for success.
- Implemented data-driven instructional practices that led to significant improvements in overall student performance on TOEFL examinations.
- Improved student comprehension by employing diverse teaching methods and incorporating real-life examples.
- Participated in ongoing professional development opportunities to stay current on industry trends and research-based instructional strategies.
- Increased student engagement with interactive activities and group projects that fostered collaboration and critical thinking skills.
- Reduced classroom disruptions by establishing clear expectations and implementing effective behavior management strategies.
- Evaluated student progress regularly through assessments, providing timely feedback for continuous improvement.
- Contributed to curriculum development initiatives by providing subject matter expertise and collaborating with fellow educators to align content with state standards.
- Served as a faculty advisor for extracurricular activities, supporting students'' interests outside of the classroom setting.
- Developed personalized learning plans to address the specific needs of each student, resulting in improved test scores.
- Mentored new teachers on best practices for lesson planning, classroom management, and assessment techniques to enhance their professional development.
- Enhanced students'' reading and writing skills through targeted lessons and individualized feedback.
- Reviewed course materials and student progress to identify strengths and weaknesses for future improvements.
- Prepared students for tests by teaching relevant concepts and enforcing good test-taking skills.
Teacher of English and French
Tabaria center
10.2006 - 12.2007
- Developed strong relationships with students, parents, and colleagues by maintaining open lines of communication and fostering a supportive learning environment.
- Managed classroom behavior effectively by establishing clear expectations, modeling appropriate conduct, and consistently enforcing established rules and consequences.
- Assessed student performance regularly using both formative and summative assessments to inform future lesson planning.
- Identified struggling students early on and provided additional support through tutoring sessions and modified lesson plans.
- Collaborated with other teachers to plan interdisciplinary units that connected subjects and promoted deeper understanding among students.
- Maintained accurate records of student progress, attendance, and behavior to facilitate ongoing communication with parents about their child''s educational journey.
- Enhanced classroom engagement through the use of interactive teaching methods, such as group projects and hands-on activities.
- Mentored new teachers, sharing best practices and providing guidance to help them adapt to their new roles successfully.
- Differentiated instruction to accommodate diverse learning needs, ensuring each student had an equal opportunity for success.
- Organized extracurricular activities such as clubs or field trips that enriched students' learning experiences outside traditional classroom settings.
- Continuously pursued professional development opportunities such as workshops or conferences to stay current in educational trends.
- Served on school committees focused on curriculum development, teacher evaluations, or community outreach initiatives to contribute positively to the overall school climate.
- Coordinated with language specialists to support English Language Learners, fostering more inclusive classroom.
- Pioneered sustainability project that educated students on environmental issues and solutions.
- Designed and implemented differentiated instruction strategy to meet diverse learning needs, enhancing educational outcomes.
- Promoted digital literacy by integrating technology into curriculum.
- Increased parental involvement in students' education by organizing regular communication and events.
Director of own baby nursery
Owner
01.2003 - 10.2006
- Created plans to grow nursery and garden center and improved sales volume and profitability.
- Coordinated field trips and hands-on activities to engage children in meaningful real-world experiences that complement classroom instruction.
- Aligned teaching methods with various learning styles to accommodate diverse student needs effectively.
- Implemented strategies for behavior management to maintain a positive atmosphere conducive to learning and growth.
- Assigned team work schedules, delegated commensurate with staff member skills and monitored and evaluated performance.
- Kept up-to-date on latest nursery trends and advances and served as valued resource for team and customers.
- Wrote and distributed customer help information on care for nursery products, watering and sun needs.
- Established positive relationships with parents through effective communication and involvement opportunities.
- Increased parent satisfaction by proactively addressing concerns and resolving issues promptly.
- Improved overall efficiency within the nursery setting by streamlining administrative processes like scheduling or inventory management.
- Boosted enrollment rates through targeted marketing efforts such as open houses or community outreach events.
Education
B. A Degree in Modern Languages -
University
01.2003
Secondary school -
Kharja High School for Girls
01.1998
Skills
- Excellent skills in Translation
- Great interpersonal skills
- Self-Motivated
- Market Analysis
- P&L Management
- Customer Acquisition
- Influencer Marketing
- Digital Marketing
- Customer Relationship Management (CRM)
Personal Information
- Date of Birth: 06/25/1980
- Marital Status: married
Programmes
- ICDL programme (International Computer Driving License), Yarmouk University, 2002
- ICDL, 2005
- Printing Course, English, Arabic, 2007
- TOEFL test program, Yarmouk University
- 90, 120
- IC3 (Internet and computing core certification), 2011
Languages
Arabic
Native language
English
Proficient
C2
French
Advanced
C1
German
Intermediate
B1
Timeline
Marketing Manager
PALMERA LLC
01.2022 - Current
Exam Supervisor
Abu-Ghazaleh Cambridge Information Technology (AGCA)exam Centers
07.2019 - 01.2021
Supervisor
Diet Nutrition Center
01.2013 - 05.2017
Marketing Supervisor
AL Madina Nursery
01.2011 - 12.2021
English summer course
Salalah International school
09.2010 - 07.2011
Executive Secretary
Salalah College of technology
05.2008 - 08.2009
TOEFL IBT Administration
Medad Educational Center
01.2007 - 05.2008
Teacher of English and French
Tabaria center
10.2006 - 12.2007
Director of own baby nursery
Owner
01.2003 - 10.2006
B. A Degree in Modern Languages -
University
Secondary school -
Kharja High School for Girls
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