NASIR ILYAS
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
17
17
years of professional experience
Work History
MARKETING & OPERATIONS MANAGER
Madar Al Sahara Al Watania
08.2024 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Conducted market research to identify new opportunities and target markets.
ADMIN & PACKING CONTROLLER
Sogex Oman LLC
10.2023 - 07.2024
- Provided administrative support to Csuite executives, including scheduling appointments and managing travel arrangements
- Processed expense reports, invoices, and purchase orders, ensuring compliance with company policies and procedures
- Managed office supplies, equipment, and facilities, including purchasing, inventory control, and maintenance
- Assisted with employee onboarding, providing orientation, distributing materials, and setting up accounts
- Improved office efficiency by streamlining processes, reducing turnaround times, and implementing new systems
- Trained and supervised junior administrative staff, providing guidance and support
- Conducted research and analyzed data to support decision making and improve office performance
- Managed company budgets, tracking expenses, and ensuring compliance
- Developed and maintained office manuals, ensuring consistency and efficiency in all administrative processes
Marketing & Communication Manager
Qusur Al Khashabiah Al Mummaiza
02.2023 - 09.2023
- Conducted thorough market research and analysis to identify target audiences, optimize campaigns, and maximize return on investment (ROI)
- Oversaw the development and distribution of promotional materials, including print, digital, and social media content, to effectively convey brand messages
- Managed a team of marketing professionals, providing guidance, support, and training to ensure alignment with strategic objectives
- Negotiated and managed vendor relationships with media outlets, advertising agencies, and promotional partners to secure favorable terms and maximize campaign impact
- Established and maintained strong relationships with key industry influencers and media professionals to secure favorable coverage and build brand credibility
- Implemented customer relationship management (CRM) systems to manage and track customer interactions, personalize marketing messages, and improve customer experiences
- Demonstrated a deep understanding of marketing principles and best practices, including segmentation, targeting, positioning, and differentiation
Sales & Marketing Coordinator
Abu Harb Trading & Contg
02.2013 - 10.2022
- Utilized market research to identify emerging trends and consumer behaviors, enabling the development of highly targeted advertising campaigns
- Established and maintained relationships with key industry stakeholders, including media outlets, advertising agencies, and potential clients
- Developed and presented comprehensive sales presentations to potential clients, highlighting the value of advertising partnerships
- Led the development and execution of integrated marketing campaigns that combined advertising with other marketing channels
- Successfully negotiated advertising rates and terms with media outlets, securing favorable conditions for clients
- Built local sales and marketing plan for each targeted district within defined territory.
- Negotiated more favorable rates and delivery times with vendors.
Foreign Trade Manager
Adams Aid Corporation
03.2008 - 02.2012
- Evaluated and negotiated contracts to procure favorable financial terms.
- Established internal audit procedures to validate and improve accuracy of financial reporting.
- Utilized financial software to prepare consolidated financial statements.
- Complied with established internal controls and policies.
Education
MBA - Management
Presley University
Miami, Florida01.2014
Bachelor of Arts - Economics & Political Science
University of the Punjab
Lahore, Pakistan08.1999
BBA - Marketing & Business Management
The International University
Lahore, Pakistan09.1998
Skills
- Marketing & Branding
- Operations & Management
- Leadership & Team Management
- Business Development
- Financial & Analytical Skills
- Negotiation
- Microsoft Office Suite
- CRM tools
- Communication Skills
- Marketing Strategy & Execution
- Operational Efficiency
- Revenue Generation
- Brand Management
- Customer Relationship Management
- Market Research
- Vendor Coordination
- Documentation & Report Creation
- Budgeting & Forecasting
Accomplishments
- Increased sales by 20% through implementing a new marketing campaign.
- Streamlined a production process, resulting in a 10% reduction in production time.
- Developed a new solution to a long-standing customer service issue, resulting in a 90% satisfaction rate.
Languages
English
Urdu
Hindi
Punjabi
Arabic
French
Diplomas And Certificates
- Higher National Diploma, Government Islamia College Lahore, Pakistan
- Higher National Certificate - Hospitality Management Studies - Hotel Operations, Alison Institute, 10/01/23, 88
- Higher National Diploma - Diploma in Hotel Management Studies - Hotel Operations, Alison Institute, 11/01/23, 85
- Higher National Certificate - The Crucial TEFL Guide, Alison Institute, 11/01/23, 96
- Higher National Diploma - Diploma in Global Marketing Management, Alison Institute, 12/01/23, 97
- Higher National Diploma - Diploma in International Finance, Alison Institute, 01/01/24, 83
- Higher National Diploma - French Studies Language Course, Alison Institute, 05/01/24, 85
- International and Strategic Human Resource Management, Alison Institute, 12/01/24, 84
Cooking ,Travelling ,Badminton
- Cooking of Best Foods Eastern or Western
- Travelling to All best Scenery Points
- Playing Game with Badminton as best Keen Interest
Timeline
MARKETING & OPERATIONS MANAGER
Madar Al Sahara Al Watania
08.2024 - Current
ADMIN & PACKING CONTROLLER
Sogex Oman LLC
10.2023 - 07.2024
Marketing & Communication Manager
Qusur Al Khashabiah Al Mummaiza
02.2023 - 09.2023
Sales & Marketing Coordinator
Abu Harb Trading & Contg
02.2013 - 10.2022
Foreign Trade Manager
Adams Aid Corporation
03.2008 - 02.2012
Bachelor of Arts - Economics & Political Science
University of the Punjab
BBA - Marketing & Business Management
The International University
MBA - Management
Presley University
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