Mohammed Yousuf - Area Manager - Al Safi Danone Oman

Summary

Results-driven Area Sales Manager with 17+ years of experience in sales, business development, team leadership, and market operations across Oman. Proven track record of delivering strong business growth, including 30% growth in Nizwa, doubling the business in Sohar, and approximately 20% year-on-year growth in Muscat. Experienced in managing Oman-wide operations, sales forecasting, promotions, distribution, SKU listings, customer relationships, and market execution. 8-time Best Performer Award winner, recognized for consistently achieving business targets, developing high-performing teams, and driving sustainable growth.

Overview

17

years of professional experience

Work History

Area Manager

Al Safi Danone Oman

Nizwa, Sohar, Muscat, Oman

04.2009 - Current

PROFESSIONAL EXPERIENCE

Area Sales Manager – Oman /Muscat

Al Safi Danone | Oman
2014 – Present

* Currently responsible for Muscat, Batinah, Buraimi Region with broader responsibility for sales operations and performance across Oman.
* Successfully delivered approximately 20% year-on-year business growth, consistently driving sales growth through effective team management, market execution, distribution, promotions, and customer development.
* Manage sales planning, forecasting, daily and weekly allocations, market execution, promotions, SKU listings, distribution, visibility, and Journey Plan adherence.
* Lead and develop sales teams through regular performance reviews, coaching, target setting, and personalized development plans.
* Manage monthly, mid-month, salary-cycle, Ramadan, Back to School, and other seasonal promotional campaigns.
* Drive business growth through additional visibility and activation, including extra pallet displays, gondolas, leaflet placements, and additional selling space.
* Manage SKU listing strategies based on outlet classification, product movement, customer potential, and core-line requirements.
* Monitor traditional trade and modern trade distribution, focusing on fast-moving and core-line SKUs.
* Analyze Journey Plan performance and ensure proper daily outlet coverage and field execution.
* Prepare detailed performance reports and present business updates and recommendations to senior management.

Area Sales Manager – Sohar

Al Safi Danone | Oman
2013 – 2014

* Assigned responsibility for Sohar following successful business development in Nizwa.
* Delivered approximately 100% business growth, doubling the business during the assignment.
* Strengthened distribution, customer coverage, product availability, visibility, and sales execution across the area.
* Developed and motivated the sales team to achieve improved market performance and sustainable growth.
* Successfully completed the Sohar assignment, leading management to entrust me with responsibility for the larger Muscat market.

Area Sales Manager – Nizwa

Al Safi Danone | Oman
2009 – 2012

* Managed sales and market operations across Nizwa.
* Delivered approximately 30% business growth through improved distribution, customer coverage, sales execution, and team performance.
* Developed strong customer relationships and expanded market opportunities within the assigned territory.
* Improved team productivity through regular coaching, performance monitoring, and clear sales objectives.
* Successfully achieved the business-growth objectives assigned by management, resulting in increased responsibility and subsequent transfer to Sohar.

CAREER PROGRESSION

Nizwa → Sohar → Muscat → Oman-wide responsibility

* 2009–2012: Nizwa – achieved 30% business growth
* 2013–2014: Sohar – doubled the business
* 2014–Present: Muscat consistently delivering approximately 20% year-on-year growth
* End of 2023–Present: Expanded responsibility to overall Oman operations and regional performance

KEY ACHIEVEMENTS

* 30% business growth achieved in Nizwa.
* 100% business growth / business doubled in Sohar.
* Sustained approximately 20% year-on-year growth in Muscat with the support of the sales team.
* Progressed from managing an individual territory to broader Oman-wide sales and operational responsibility.
* Demonstrated consistent ability to take over challenging markets, improve performance, develop teams, and deliver measurable commercial growth.

Education

A-Levels -

Pioneer Degree College

Hyderabad

01-2000

Skills

Sales & Commercial

* Sales & Business Development
* Area & Regional Sales Management
* Revenue & Sales Growth
* Sales Target Achievement
* Business Planning & Forecasting
* Distribution & Market Expansion
* Customer Relationship Management
* Key Account Management
* Trade Marketing & Promotions

Leadership & Team Management

* Team Leadership & Motivation
* Sales Team Coaching
* Performance Management
* Employee Development
* Succession Planning
* KPI Management
* Conflict Resolution
* Problem Solving

Market & Operations

* Market Execution
* Route / Journey Plan Management
* Outlet Coverage & Compliance
* SKU Listing & Distribution
* Planogram & Merchandising
* In-Store Activation
* Visibility & Display Management
* Traditional & Modern Trade
* Inventory & Availability Management

Planning & Reporting

* Sales Forecasting
* Demand Planning
* Daily & Weekly Sales Allocation
* Performance Analysis
* Sales Reporting
* Data Analysis & Business Reviews
* Strategic Decision Making

Timeline

Area Manager

Al Safi Danone Oman

04.2009 - Current

A-Levels -

Pioneer Degree College