Mohamed Ali Farhani
Summary
Tunisian - 38 YR Marketing and Communications Director with 10+ years of experience driving brand development, multichannel marketing, and corporate communications initiatives for a range of industries. Skilled in team management, project management, and problem resolution, with a strong business sense and technical proficiency in Adobe Creative Cloud products.
Overview
14
14
years of professional experience
4
4
Languages
Work History
Marketing Director
Aphcarios Engineering
Muscat
2022.05 - Current
- Develop and implement marketing and sales strategy for innovative manufacturer of outdoor and off-road products
- Increase engagement and conversion with value propositions and messaging
- Oversee growth and development of marketing and digital marketing team for various events
Creative and Communication Consultant
2015.01 - Current
- Concept development, event management, copywriting, social media management, corporate video production, project management, customized VIP packaging concepts, book design, campaign management
Agency Director
Infinity Advertising
Muscat
2021.02 - 2022.04
Corporate Communications Manager
Mall of Muscat, Oman Aquarium, Al Jarwani Group
Muscat
2019.04 - 2021.01
- Develop multichannel marketing and communication plans for several projects
- Oversee retail complex's visual branding and communication
- Create unified brand messaging for marketing campaigns across press releases, marketing materials, and media reports
- Corporate Identity In-Charge
Guide
2014.01 - 2019.03
- Inspire, and motivate creative team across different types of media
- Produce sketches, storyboards, and roughs to visualize ideas
- Analyze performance and draw up action plans
- Establish strong relationships with staff and clients, Manage content creation for ongoing and new projects in a variety of industries
- Produce and commission creative content and communication materials
- Promote events through streamlined digital marketing campaigns and collateral materials
Art Director | Art Director
Assayel Magazine
Muscat
2009.03 - 2013.12
- Oversee group of designers and artists at all stages of the creative process
- Spearhead re-branding strategy through enhanced visual content and quality standards
- Lead design and printing processes for six magazines
Education
Bachelor’s Degree - Multimedia
ISET Radès College
Skills
Multichannel Marketing, PR and Corporate Communications, Team Management, Project and Event Management, Cross-Functional Collaboration, Social Media Management, Branding, Content Development, Copywriting and Editing, Problem Resolution
Timeline
Marketing Director
Aphcarios Engineering
2022.05 - Current
Agency Director
Infinity Advertising
2021.02 - 2022.04
Corporate Communications Manager
Mall of Muscat, Oman Aquarium, Al Jarwani Group
2019.04 - 2021.01
Creative and Communication Consultant
2015.01 - Current
Guide
2014.01 - 2019.03
Art Director | Art Director
Assayel Magazine
2009.03 - 2013.12
Bachelor’s Degree - Multimedia
ISET Radès College