Mohamed Ali Farhani
Summary
Tunisian - 38 YR Marketing and Communications Director with 10+ years of experience driving brand development, multichannel marketing, and corporate communications initiatives for a range of industries. Skilled in team management, project management, and problem resolution, with a strong business sense and technical proficiency in Adobe Creative Cloud products.
Overview
14
14
years of professional experience
4
4
Languages
Work History
Marketing Director
Aphcarios Engineering
Muscat
05.2022 - Current
- Develop and implement marketing and sales strategy for innovative manufacturer of outdoor and off-road products
- Increase engagement and conversion with value propositions and messaging
- Oversee growth and development of marketing and digital marketing team for various events
Creative and Communication Consultant
01.2015 - Current
- Concept development, event management, copywriting, social media management, corporate video production, project management, customized VIP packaging concepts, book design, campaign management
Agency Director
Infinity Advertising
Muscat
02.2021 - 04.2022
Corporate Communications Manager
Mall of Muscat, Oman Aquarium, Al Jarwani Group
Muscat
04.2019 - 01.2021
- Develop multichannel marketing and communication plans for several projects
- Oversee retail complex's visual branding and communication
- Create unified brand messaging for marketing campaigns across press releases, marketing materials, and media reports
- Corporate Identity In-Charge
Guide
01.2014 - 03.2019
- Inspire, and motivate creative team across different types of media
- Produce sketches, storyboards, and roughs to visualize ideas
- Analyze performance and draw up action plans
- Establish strong relationships with staff and clients, Manage content creation for ongoing and new projects in a variety of industries
- Produce and commission creative content and communication materials
- Promote events through streamlined digital marketing campaigns and collateral materials
Art Director | Art Director
Assayel Magazine
Muscat
03.2009 - 12.2013
- Oversee group of designers and artists at all stages of the creative process
- Spearhead re-branding strategy through enhanced visual content and quality standards
- Lead design and printing processes for six magazines
Education
Bachelor’s Degree - Multimedia
ISET Radès College
Skills
Multichannel Marketing, PR and Corporate Communications, Team Management, Project and Event Management, Cross-Functional Collaboration, Social Media Management, Branding, Content Development, Copywriting and Editing, Problem Resolutionundefined
Timeline
Marketing Director
Aphcarios Engineering
05.2022 - Current
Agency Director
Infinity Advertising
02.2021 - 04.2022
Corporate Communications Manager
Mall of Muscat, Oman Aquarium, Al Jarwani Group
04.2019 - 01.2021
Creative and Communication Consultant
01.2015 - Current
Guide
01.2014 - 03.2019
Art Director | Art Director
Assayel Magazine
03.2009 - 12.2013
Bachelor’s Degree - Multimedia
ISET Radès College
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