Melbin Baby

As a Team Leader - Sales, I have successfully managed and nurtured relationships with leading In Vitro Diagnostics companies such as Horiba Medical, Alifax, Sansure Biotech, Dia.Pro, and Radsource, as well as medical,surgical and consumables companies including Vygon, Telea Medical, and Hermann Vertriebs. In this role, I am responsible for driving the achievement of both primary and secondary sales targets set by principals and the company, ensuring consistent growth and market penetration.

Key responsibilities and achievements include:

• Strategic Sales Leadership: Guided and motivated a high-performing sales team to achieve common objectives, fostering a culture of collaboration and excellence.
• Target Achievement: Consistently met and exceeded sales targets by implementing effective sales strategies and maintaining strong relationships with key stakeholders.
• Team Development: Mentored and coached team members to enhance their skills, ensuring their professional growth and alignment with organizational goals.
• Market Expansion: Played a pivotal role in expanding market share for IVD and medical products by identifying new opportunities and building long-term partnerships with clients.

• Responsible for the sales and marketing of the complete product portfolio in Oman (Horiba Medicals, Alifax, Gesan Production)
• Develop and expand the relationships with important key opinion leaders
• Analyse market trends to determine competitive positioning, business and technology development priorities
• Support Country Manager and Business Lead in initiating and optimizing business opportunities
• Keep track of detailed scope, budget, resources, timelines and other success factors, KPIs for the functional areas and business units
• Organizing and/or participating in appropriate local, national CME/Training and international CME/Training and Knowledge sharing sessions

• Work with business units in developing business plans to achieve company revenue goals
• Analyze competitive marketplace and industry trends to develop business strategies for revenue generation
• Establish pricing strategies and guidelines for new product development
• Recommend product enhancements and updates to identify new business opportunities
• Conduct product presentation at customer place.

• The complete responsibility of sales and service for the Hematology and Biochemistry range of equipment
• Handling the preventive maintenance and breakdown maintenance of the installed Biochemistry and Hematology Analyzer
• Great analytical skills to identify the failures to ensure the system is brought back to functional with minimum breakdown time
• Good technical knowledge to do component level servicing.

• Conducted thorough evaluation of tender files submitted by distributors to ensure compliance with MOH requirements.
• Prepared detailed quotation comparison sheets to facilitate transparent and informed decision-making.
• Verified that all submitted tender documents adhered to technical, financial, and legal specifications.
• Assisted end-users in selecting appropriate medical devices by providing technical expertise and recommendations.
• Collaborated with cross-functional teams to ensure alignment between tender evaluations and end-user needs.
• Maintained accurate records of tender evaluations and supported the procurement process to ensure timely and efficient outcomes.

• Maintains biomedical equipment by completing preventive maintenance schedules, conducting tests, following manufacturer's instructions; troubleshooting and repairing malfunctions, calling for special service, evaluating service contracts, maintaining equipment inventories
• Directs biomedical equipment operation by providing equipment operation demonstrations, instructing other healthcare staff in use and care of equipment, answering questions, providing information
• Evaluates proposed biomedical equipment by conducting tests and evaluations

• Developing Business in the assigned regions
• Managing 3 distributors
• Achieving the monthly and yearly targets
• Providing application support to the customers (Semi-automated Biochemistry Analyzer and fully Automated hematology Analyzer)