Mahsa Razaghzadeh
Tehran
Summary
A visionary and innovative creative copywriter with a passion for storytelling, campaign ideation, and branding. Skilled in designing dynamic strategies for a wide array of industries, from pharmaceuticals to automotive. With a keen eye for detail and a love for collaboration, I excel in fast-paced, multifaceted environments, constantly pushing boundaries to deliver cutting-edge campaigns.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Creative Copywriter & Content Specialist
Pars Hayan
06.2024 - Current
- Developed and implemented digital strategies for pharmaceutical brands, including Sebuma, Sunsafe, and Fulica RX, resulting in increased online visibility and audience engagement.
- Managed and expanded the social media presence for Narenje Sabz, leveraging innovative strategies and tailored content to achieve a 250% growth in social media engagement.
- Created impactful slogans for BTL campaigns and crafted motion scenarios for leading brands, enhancing brand storytelling and campaign effectiveness.
Creative Copywriter & Content Specialist
Be360Agency
01.2022 - 06.2024
- Planned and executed digital campaigns for brands like Easy Pick, Tigard Motors, and SunIch Cool.
- Wrote TVC scripts for Saderat Bank, FlyToday, and Checkno, enhancing brand storytelling.
- Developed slogans for Tipax, Electrosteel, and Zagros Daroo, boosting brand recognition.
- Designed guerrilla marketing strategies for Henkel’s Pril, Persil, and Shawma.
- Led naming projects for Nexis and Dal Insurance, creating distinct brand identities.
- Created brand books for Nexis (Rayen Khodro) to establish cohesive brand guidelines.
Creative Copywriter & Content Specialist
Felesh
01.2021 - 01.2022
- Conceptualized and executed campaigns for notable brands, including Shahre Lavazem Khanegi, Maltich (SunIch brand), and Karnameh, driving brand engagement.
- Authored motion scenarios for leading clients like DigiKala, Tejarat Bank, SunIch Smoothie, and HealthDrop, ensuring impactful and cohesive brand narratives.
- Developed teaser scripts for Maltich, Sazito, Flightio, and Karnameh, enhancing pre-launch visibility and consumer anticipation.
Education
Bachelor - Microbiology
Islamic Azad University
01.2016
Skills
- Creative Copywriting
- Campaign Ideation and Execution
- Digital Marketing
- Content Calendar Management
- Scenario Writing & Development
- Brand Storytelling
- Brand Strategy
- Proposal Writing
- ChatGPT Proficiency
- Teamwork and Collaboration
- Strong Communication Skills
- Problem-Solving
- Time Management
- Attention to Detail
Certification
- Business Coaching, Tehran University
- Advertising Campaigns, Inverse School
- Digital Marketing, Ta Farda Holding
Projects
- Strategist & Team Leader: Directed content marketing for Barafshan Seeds and Hitap.
- Creative Post Ideation: Conceptualized content for Lomana_Shoes' Page.
Languages
- English, Fluent
- Persian, Native
Timeline
Creative Copywriter & Content Specialist
Pars Hayan
06.2024 - Current
Creative Copywriter & Content Specialist
Be360Agency
01.2022 - 06.2024
Creative Copywriter & Content Specialist
Felesh
01.2021 - 01.2022
Bachelor - Microbiology
Islamic Azad University
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