Flying
Khalid A. Alhosni
Lifestyle Marketing
Muscat,Oman
Summary
Talented Chief Marketing Officer with a demonstrated track record of success in both traditional and online marketing. Proficient in planning, implementing and overseeing transformational marketing campaigns. Excellent verbal and written communication skills with a forward-thinking and disciplined approach. Gifted Chief Executive with solid record of accomplishment in overseeing marketing departments, strategies and key projects for driven clientele. Experienced in managing all stages of campaigns, deepening partnerships and boosting sales with creative and proactive approaches. Expertise includes market research, plan optimization and viral content development.
Overview
24
24
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
4
4
Languages
Work History
CEO & Chief Marketing Officer
MarkeetEx.com
Muscat, Muscat
06.2018 - Current
- Coached and guided managers to improve effectiveness and policy enforcement, resulting in improved customer care and higher performance levels.
- Increased company revenue by 1,200% within 18 months through aggressive new market strategies.
- Led operational oversight and budgetary supervision for marketing spend vs. reach
- Drove shift from One-sided to Two-sided online marketplace offerings and operational setup
- Spearheaded product line diversification to achieve +45% increase in returning customers, higher revenue and almost total reduction of inventory carry, increasing number of products from +700 by end of year 1 to +11,000 by end of year 2.
- Implemented lifestyle branding methods which resonated with customers' own self image & lifestyle
- Increased number of member merchants to over 5X within 7-month period.
- Continuously applied 80/20 rule to identify high LTV customers, trending products and collection targeting by utilizing online analytics and in-house data.
Managing Director, Marketing
AlJazeera Global Services & Investments
Muscat, Muscat
11.2010 - 05.2018
- Identified addressable target market with relevant goals for brand awareness and sales, including appropriate marketing channels and funnels, reducing marketing spend by 25% and increasing reach & leads by over +35%.
- Created documentation outlining research findings for use by department managers and other marketing staff to make accurate decisions about future plans.
- Performed data analytics to analyze customers' behaviors, preferences, and purchasing habits.
- Worked within budget parameters to refine targeted audiences by analyzing key findings, improving marketing ROI by more than 40%.
Director of Corporate Communications
National Bureau for Commercial Information
Muscat, Muscat
09.2007 - 09.2010
- Spearheaded "Creditworthiness is Wealth" campaign to successfully include all commercial banks, utilities and largest corporate houses as shareholders of newly established private credit bureau in less than 8 months from inception.
- Managed media relations and campaigns to address public awareness of creditworthiness and importance of credit history.
Corporate Communications Executive
Qurum Business Group
Muscat, Muscat
04.1997 - 06.2007
- Developed and implemented short- and long-term communications strategies.
- Wrote engaging and successful press releases to control information and public opinion.
- Fostered positive relationships with key business journalists in main 12 national and trade publications.
Education
Bachelor of Arts - Communications
Seattle Pacific University
Seattle, Washington, United States Of America 01.1991 - 06.1996
Skills
Transformational Marketing
undefinedAccomplishments
Instrumental in NG+ throughout the GCC, Jordan, Lebanon and Malaysia
Certification
Blockchain for Business
Interests
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Certified Hypnotherapist, AHA
09-2021
CEO & Chief Marketing Officer
MarkeetEx.com
06.2018 - Current
Blockchain for Business
02-2018
Managing Director, Marketing
AlJazeera Global Services & Investments
11.2010 - 05.2018
Director of Corporate Communications
National Bureau for Commercial Information
09.2007 - 09.2010
Corporate Communications Executive
Qurum Business Group
04.1997 - 06.2007
Bachelor of Arts - Communications
Seattle Pacific University
01.1991 - 06.1996
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