Khalid Adam Mohamed
Muscat,Oman
Summary
Accomplished sales and market development professional with over 20 years of experience in strategic decision-making and stakeholder management. Proven expertise in key account management, client negotiations, and new business acquisition, resulting in significant revenue growth. Proficient in Microsoft Office, CRM software, and ERP systems, with a strong focus on market analysis and sales forecasting. Committed to enhancing customer retention and developing lasting relationships while leading and mentoring teams effectively.
Overview
24
24
years of professional experience
Work history
Business Development Consultant
Freelancer
Muscat, Oman
04.2024 - 11.2025
- Provided strategic business development consulting to drive revenue growth and market expansion.
- Identifying and developing new business opportunities, partnerships, and sales pipelines.
- Analyzed market trends to identify and pursue growth opportunities.
- Conducting market research and competitor analysis to support strategic decision-making.
- Negotiate contracts, pricing, and partnership terms to ensure mutually beneficial outcomes.
- Support clients with go-to-market strategies, lead generation, and deal closing.
Regional Business Manager (Sudan & South Sudan)
Lesaffre International
Istanbul, Turkey
03.2023 - 03.2024
- Streamlined distribution networks, achieving significant operational efficiency.
- Coordinated client management for key accounts, ensuring optimal satisfaction.
- Prepared sales forecasts aligned with marketing strategies and initiatives.
- Implemented innovative marketing strategies to increase product visibility.
- Managed importation operations in compliance with industry regulations.
- Led administrative staff to ensure seamless business operations.
- Negotiated contracts with key partners, securing profitable outcomes.
- Organised training programmes to enhance employee capabilities.
Sales Support & Business Development Manager
Concept for Multi Activities Co. Ltd
Khartoum, Sudan
12.2020 - 03.2023
- Assessed business plans for new and expanding ventures, providing consultancy and strategic advice.
- Participated in consulting sessions to evaluate organizational growth potential.
- Contributed to delivery of products, services, and technologies from design to operational handover.
- Defined customer propositions and produced business cases, securing approvals from stakeholders.
- Sourced technical solutions and coordinated communications across internal and external teams.
- Monitored competitors' marketing activities and recommended strategic actions.
- Trained marketing and sales teams on new services and effective customer engagement techniques.
- Planned and executed launches of new products, including food items and household goods.
Regional Export Manager (West and Middle Africa)
Sayga Investment Company – DALGROUP
Ndjamena, Chad
10.2018 - 01.2021
- Developed market forecasts and sales plans to drive business establishment.
- Created distribution networks to enhance product accessibility.
- Assessed business plans, providing consultancy for new and expanding businesses.
- Participated in consulting sessions to evaluate organizational growth potential.
- Contributed to delivery of new products, services, and technologies.
- Defined customer propositions and produced business cases for approval by stakeholders.
- Implemented integrated marketing plans in collaboration with various marketing units.
- Monitored competitors' marketing activities, recommending strategic actions.
Baking Development Center Manager (BDC)
Sayga Investment Company - Dal Food – DALGROUP
Khartoum, Sudan
04.2014 - 10.2018
- Assessed business plans and provided consultancy for new and expanding enterprises.
- Participated in consulting sessions to evaluate organizational growth potential.
- Contributed to development and implementation of new products, services, and technologies.
- Defined customer propositions, produced business cases, and secured approvals from stakeholders.
- Sourced technical solutions while coordinating internal and external communications.
- Developed and implemented integrated marketing plans across various marketing units.
- Monitored competitor marketing activities and recommended strategic actions.
- Trained marketing and sales teams on new techniques and customer issue resolution.
Stakeholder Engagement and Customer Training Manager
Sayga Investment Company - Dal Food – DALGROUP
Khartoum, Sudan
03.2013 - 04.2014
- Assessed business plans and provided consultancy for new and expanding enterprises.
- Participated in consulting sessions to evaluate organizational growth potential.
- Contributed to delivery of new products, services, and technologies from design to operation.
- Defined customer proposition, produced business case, and coordinated approvals across all departments.
- Sourced technical solutions and managed internal and external communications effectively.
- Developed and implemented integrated marketing plans in collaboration with various marketing units.
- Monitored competitor marketing activities and recommended strategic actions.
- Trained marketing and sales teams on new services, techniques, and customer issue resolution.
BDC Manager
Sayga Investment Company - Dal Food – DALGROUP
Khartoum, Sudan
01.2010 - 03.2013
- Developed processes to enhance operational effectiveness at Baking Development Center.
- Managed facility operations and a team of 57 personnel, including technicians and instructors.
- Facilitated training and technical assistance in baking and cooking for clients and community.
- Utilized Baking Development Center as a tool for focused group feedback on marketing strategies.
- Contributed to corporate social responsibility objectives through community engagement initiatives.
- Optimized business development strategies to maximize sales and profitability for the company.
Senior Customer Service Supervisor
Sayga Investment Company - Dal Food – DALGROUP
Khartoum, Sudan
04.2008 - 01.2010
- Oversaw sales and customer service operations for over 6000 B2B customers across 130 regions.
- Managed a team of 17 staff members to deliver exceptional service and support.
- Developed long-term relationships with customers through comprehensive after-sales services.
- Provided technical support, sales assistance, training, and maintenance for client equipment.
- Designed and executed various sales and marketing campaigns to enhance customer loyalty.
- Focused on increasing sales and market share within the designated territories.
Senior Sales Support Engineer
Sayga Investment Company - Dal Food – DALGROUP
Khartoum, Sudan
06.2006 - 04.2008
- Directed sales and customer service operations for over 1200 B2B clients across 60 areas in greater Khartoum.
- Increased market share by developing new markets and enhancing existing customer relationships.
- Executed various sales and marketing campaigns to strengthen market position.
- Delivered exceptional after-sales services to foster long-term customer loyalty.
Sales Support Engineer
Sayga Investment Company - Dal Food – DALGROUP
Khartoum, Sudan
02.2003 - 06.2006
- Provided technical support services to customers in greater Khartoum while managing sales and marketing operations.
Sales Support Officer
Sayga Investment Company – Dal Food – Dal Group
Khartoum, Sudan
01.2002 - 02.2003
- Implemented technical and sales service delivery while effectively resolving customer complaints through regular market visits and thorough data collection for customer profiling.
Education
MBA - Master of Business Administration
CETS
Khartoum - Sudan 01.2005 - 01.2007
B. SC (Honors) - Chemical Engineering (Food Chemistry)
Sudan University of Science and Technology
Khartoum, Sudan 01.1997 - 01.2002
Skills
- Microsoft Office proficiency
- CRM software expertise
- Market adaptability
- ERP systems knowledge
- Pressure resilience
- Leadership skills
- Strategic prospecting
- Key account management
- Technical sales acumen
- Product expertise
- Process improvement
- Customer retention strategies
- Qualitative research skills
- Change management
- Relationship building
- Stakeholder management
- Training and mentoring abilities
- New business development
- Budgeting and finance skills
- Sales forecasting
- Campaign management skills
- Contract negotiation skills
- Market analysis expertise
- Sales pipeline strategy
- Product development knowledge
Affiliations
- Member of the Chartered Institute of Marketing CIM
- Member of the American Marketing Association AMA
- Member of the Sudanese Marketing Association SMA
Personal Information
- Total Experience: More than 22 years of continuous experience in Sales and Marketing and business development in leading organizations in Africa and globally.
- Title: Business Development Manager
- Date of birth: 13-January-1977
- Gender: Male
- Nationality: Sudanese
- Marital status: Married
Custom Section
- Developing & Managing Lesaffre global company sales and distribution operation in Sudan., 2022-01-01 to 2024-12-31
- Establishing & developing Dal Food sales & distribution set up in west Africa region., 2018-01-01 to 2020-12-31
- Successfully achieved the first accreditation for Sayga training and business development facility., 2016-01-01
Languages
English
Fluent
Arabic
Fluent
References
References available upon request.
Timeline
Business Development Consultant
Freelancer
04.2024 - 11.2025
Regional Business Manager (Sudan & South Sudan)
Lesaffre International
03.2023 - 03.2024
Sales Support & Business Development Manager
Concept for Multi Activities Co. Ltd
12.2020 - 03.2023
Regional Export Manager (West and Middle Africa)
Sayga Investment Company – DALGROUP
10.2018 - 01.2021
Baking Development Center Manager (BDC)
Sayga Investment Company - Dal Food – DALGROUP
04.2014 - 10.2018
Stakeholder Engagement and Customer Training Manager
Sayga Investment Company - Dal Food – DALGROUP
03.2013 - 04.2014
BDC Manager
Sayga Investment Company - Dal Food – DALGROUP
01.2010 - 03.2013
Senior Customer Service Supervisor
Sayga Investment Company - Dal Food – DALGROUP
04.2008 - 01.2010
Senior Sales Support Engineer
Sayga Investment Company - Dal Food – DALGROUP
06.2006 - 04.2008
MBA - Master of Business Administration
CETS
01.2005 - 01.2007
Sales Support Engineer
Sayga Investment Company - Dal Food – DALGROUP
02.2003 - 06.2006
Sales Support Officer
Sayga Investment Company – Dal Food – Dal Group
01.2002 - 02.2003
B. SC (Honors) - Chemical Engineering (Food Chemistry)
Sudan University of Science and Technology
01.1997 - 01.2002