Dedicated university lecturer with a proven record of providing outstanding instruction across diploma and bachelor’s programs. Proficient in utilizing innovative, technology-driven teaching techniques that promote critical thinking and social engagement, consistently resulting in favorable student feedback. Adept at curriculum development, research, and fostering an inclusive learning environment. Strong focus on collaboration and achieving academic excellence. Reliable and adaptable, with skills in critical thinking, communication, and classroom management.
Work History
Marketing Lecturer
University of Technology and Applied Sciences
Al Musanna, Oman
01.2014 - Current
Organize industrial visits, build and maintain an industry database, and liaise with partner companies to support student learning and collaboration.
Cultivated critical thinking skills through challenging assignments that required analysis, synthesis, and evaluation of information from various sources.
Evaluated student progress through regular assessments, providing detailed feedback for improvement and growth.
Collaborated with faculty and staff to create meaningful learning experiences.
Evaluated and revised lesson plans and course content to achieve student-centered learning.
Enhanced student comprehension by utilizing diverse teaching methodologies and techniques.
Implemented instructional technologies in course delivery to engage and educate students.
Conducted individual research projects to actively contribute to institution's research work.
Enhanced student comprehension of complex theories through engaging lectures and interactive discussions.
Coordinated with industry professionals to offer guest lectures, bridging gap between theoretical knowledge and practical application.
Fostered supportive and inclusive classroom environment, leading to improved student engagement and participation.
Designed online course modules, making education more accessible to remote learners.
Enhanced departmental reputation through publication of scholarly articles in esteemed academic journals.
Built strong rapport with students through class discussions and academic advisement.
Evaluated and supervised student activities and performance levels to provide reports on academic progress.
Lecturer (Management Studies)
National College and Computer Campus
Sreekandapuram, Kerala, India
01.2006 - 01.2014
Taught courses including Marketing Management, Sales and Advertising, Global Marketing, Marketing Research, and the Primary and Secondary Markets (stock exchange), and so on.
Organized industry visits and liaised with partner companies to support student learning and collaboration.
Organized guest lectures featuring industry professionals, providing students with valuable networking opportunities and insights into potential career paths.
Conducted comprehensive assessments of student performance using various evaluation methods such as exams, papers, and presentations.
Advised student clubs related to management studies, fostering leadership skills and promoting extracurricular engagement within the department.
Provided personalized guidance for struggling students through one-on-one tutoring sessions or additional office hours consultations as needed.
Compiled, administered and graded examinations to assess student learning and identify individuals likely to need assistance.
Encouraged students to think critically and develop problem-solving skills.
Led group discussions and activities to stimulate student learning.
Encouraged student participation and provided feedback to improve student performance.
Education
PhD - Technology Management
Banasthali Vidyapith
Rajasthan, India
02.2023 - Current
NET - Management
University Grants Commission
India
03.2013 - 03.2013
MBA - Human Resource Mgmt.
Pondicherry University
India
01-2010
M.Com - Marketing
Calicut University
Kerala, India
01-2005
B.Ed. - Education
CTE Golaghat, Dibrugarh University
Assam, India
01-2003
B. Com - Commerce
Calicut University
Kerala, India
01-1998
Skills
Academic research
Research and analysis
Academic writing
Class management
Online class discussion
Student engagement
Student counseling
Online lectures
Academic advisement
Student advisement
Group and individual instruction
Supporting materials
Program assessment
In-class lectures
Skills & Languages
English, Hindi, and Malayalam
Timeline
PhD - Technology Management
Banasthali Vidyapith
02.2023 - Current
Marketing Lecturer
University of Technology and Applied Sciences
01.2014 - Current
NET - Management
University Grants Commission
03.2013 - 03.2013
Lecturer (Management Studies)
National College and Computer Campus
01.2006 - 01.2014
MBA - Human Resource Mgmt.
Pondicherry University
M.Com - Marketing
Calicut University
B.Ed. - Education
CTE Golaghat, Dibrugarh University
B. Com - Commerce
Calicut University
Overview
1
1
With 19 years of teaching experience, I specialize in delivering
20
20
years of professional experience
3
3
years of post-secondary education
Publications
Research Publications (Peer-reviewed journal articles):
Shekhar, S., Chandrasekaran, K., Simon, S., & Mathew, J. (2025). A Comprehensive Review of Blockchain in Education: Applications and Future Prospects. Pacific Business Review International (PBRI), 7(9). https://www.pbr.co.in/2025/March2.aspx
Mathew, J., Mer, A., & Tanwar, V. (2024). Healthcare Customers’ intention to adopt AI Technologies: A systematic literature review and future research directions. International Research Journal of Multidisciplinary Scope, 05(04), 224–241. https://doi.org/10.47857/irjms.2024.05i04.01507
Mer, A., Kumar, V., Verma, V. K., De, T., & Mathew, J. (2024). A review of predictors and outcomes of work engagement in nonprofit organizations. Social Sciences & Humanities Open, 10, 101083. https://doi.org/10.1016/j.ssaho.2024.101083
Mathew, J., Shekhar, S., Chandrasekaran, K., & Simon, S. (2024). Navigating Oman’s Digital landscape: The Impact of demographics on SME Marketing. International Journal of Management Innovation & Entrepreneurial Research, 10(1), 23–34. https://doi.org/10.18510/ijmier.2024.1014
Chandrasekaran, K., Simon, S., Mathew, J., & Shekhar, S. (2022). Conceptual integration of theoretical perspectives on blockchain technology and its scope in Oman’s health care sector. Journal of Pharmaceutical Negative Results, 13(9). https://doi.org/10.47750/pnr.2022.13.S09.742
Shekhar, S., Chandrasekaran, K., & Mathew, J. (2021). The impact of Location-based Marketing strategies on retail sectors in the Al Batinah region during the COVID-19 Pandemic. International Journal of Management Innovation & Entrepreneurial Research, 7(2), 07–17. https://doi.org/10.18510/ijmier.2021.722
Research Publications (Book chapters):
Mathew, J., Mer, A., & Khan, F. (2025). Blockchain Smart contracts in human resource Management. In Chapman and Hall/CRC eBooks (pp. 64–88). https://doi.org/10.1201/9781032619651-5
Mer, A., Mathew, J., & Arora, S. (2024). Managing gig economy workers through artificial intelligence. In Advances in human resources management and organizational development book series (pp. 17–30). https://doi.org/10.4018/979-8-3693-3096-8.ch002
Conferences & Presentations:
October 2024 –“Blockchain Technology in Healthcare: Ensuring Data Security and Privacy in the Digital Age.” VIII International Applied Social Sciences Congress (C‑IASOS 2024), Kosovo – paper presentation.
September 2024 –“Role of Emerging Artificial Intelligence (AI) Technologies in Enhancing Patient Experience and Satisfaction in Healthcare.”International Conference on Applied Business & Economics, 20th Edition (ICABE 2024), Poland – paper presentation.
April 2024 –“Blockchain in Education: A Comprehensive Review of Current Applications and Future Prospects.” 12th International Conference on Recent Challenges in Engineering and Technology (ICRCET‑2024), India – paper presentation.
January 2024 –“Managing Gig Economy Workers through Artificial Intelligence: Applications and Challenges.” 10th International Conference – Fostering Industry–Academia Partnership for Driving Innovation and Strategizing Trade & Industry, India – paper presentation.
Projects
Served as a team member on a Research Council of Oman–funded project to develop a conceptual framework investigating the adoption of blockchain technology across the Sultanate’s service sectors.
Personal Information
Date of Birth: April 12th, 1976
Sex: Male
Nationality: Indian
Marital Status: Married
Permanent Address: Kollakombil House, Chittarikkal Post,