HOUSSIEN MORTADA

• - Own and manage multi-portfolio business units covering Cardiac Surgery, Peripheral Vascular, Neurology, and Oncology across government and private hospitals.
  - Lead sales, clinical, and application teams to achieve revenue growth, sales targets, and market share expansion.
  - Manage sales forecasting, pipeline development, and tender strategy for MOH and key institutional accounts.
  - Drive portfolio growth through structured KOL engagement, workshops, and in-case clinical support.
  - Act as primary interface with multinational principals to align commercial strategy, training, and execution.
  Key Achievements:
  - Managed portfolios valued at USD 4M+ annually across multiple specialties.
  - Supported successful participation in national tenders and annual contracts.
  - Expanded product utilization in key tertiary hospitals.

• Led product management and commercialization of cardiovascular and interventional medical device portfolios.
• Executed go-to-market strategies, product launches, and pricing aligned with GCC market dynamics.
• Conducted market analysis, competitive benchmarking, and voice-of-customer activities.
• Supported sales teams with clinical training, demos, and in-case support.

Key Achievements:

• Contributed to double-digit portfolio growth.
• Accelerated adoption through strong KOL and department head engagement.

• Supported sales and clinical teams for specialized medical device portfolios in hospital settings.
• Delivered hands-on clinical training and application support during procedures and workshops.
• Assisted in product launches and market expansion initiatives across assigned territories.
• Built strong relationships with physicians, nurses, and biomedical teams.