HEMANTH BHASKARAN
Specialized In Channel Sales & Distributors.
Muscat Municipality,Muscat
Summary
Extensive experience in General Management - FMCG sales, specialized in Modern trade, General trade and Distributor management. Supported with strong planning, operation and market execution skills, 16 years of handling MNC brands like Unilever & Reckitt Benckiser.
Overview
26
26
years of professional experience
6
6
years of post-secondary education
Work History
National Sales Manager - Oman
Nada Happiness
Muscat
05.2022 - Current
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Exceeded targets by building, directing and motivating high-performing sales team.
Country Manager
Techmart International, Oman
02.2021 - 04.2022
- Agile Consumer Electronics Value Added Distributor with regional coverage across UAE, KSA, Oman, Bahrain, Qatar, & Kuwait.
- Increased product visibility from 65% unto 90% with big box retailers, namely, Emax, Extra, Sharaf DG.
General Trade Manager
Towell Unilever LLC, Oman
05.2016 - 01.2021
- 50m USD turnover per year, Direct reports of 4 Supervisors, 11 Salesmen, dotted line reports of 2 Supervisors & 25 salesmen.
- Handled Fairtrade for downmarket- Oman, CSTC in Salalah & Muscat Pharmacy for Pharma channel as distributors.
- Focused on sales fundamentals -standards that measure our in store performance.
- ECO ( effective coverage ) growth of 6% with distributors in spite of challenging market conditions in 2019.
On-Trade Manager
African + Eastern, Oman
06.2013 - 04.2016
- African + Eastern is the leading distributor of alcoholic beverages in the Gulf Region. In 2003, the Australian based Foster's Group Ltd, a global leader in premium Beers & Wines acquired equity interest and management rights in African + Eastern.
- Direct reporting of 5 key account managers, & technical staff.
- Sales growth of 15% to 17% year on year from 2013-14 till 2015-16.
- Ensured strong sales performance by achieving market share targets by accounts
Modern Trade Manager
SALE-CO, Oman
02.2011 - 05.2013
- Was incorporated in February 2008 as closed Joint Stock Company, to lead distribution services for Saudi Telecom Company (STC).
- Direct reports of 15 Sales team.
- Annual Turnover of 2.4 m USD.
- Conversion of plastic cards to electronic vouchers from month 6 of operation.
- Signed check out contract for all Lulu Hypermarkets in Oman.
National Sales Manager
ENHANCE, Reckitt Benckiser, Muscat, Oman, Oman
08.2006 - 02.2011
- ENHANCE is Sultanate's leading grocery wholesale distributor of Foodstuff and Tobacco products representing Reckitt Benckiser, and as lower trade specialist for Nestle Oman and Towell Unilever.
- Growth of 42 % in the down market business in the year 2010 & 57%growth in Key accounts.
- Responsible for increasing Numeric distribution in region.
Divisional Manager
Zakher International LLC, Electronics, Zubair Group, Oman
09.2003 - 08.2006
- Representing range of leading brands – Bang & Olufsen lifestyle products, Harman Kardon/JBL / Infinity Home entertainment systems, Kenwood Car Audio and Video Products and Autosonik Car Multimedia systems.
- Development of Hyper Market business, Dealer /distribution network, corporate Business and OEM business of Car Entertainment products.
Area Sales Manager
LG Electronics India Pvt Ltd, Mangalore, India, India
01.2002 - 09.2003
Senior Sales Executive
Godrej Appliances Ltd, Bangalore, India
12.2000 - 01.2002
Area Sales Officer
Philips India Ltd, Bangalore, India, India
04.1998 - 11.2000
Sales Officer
Videocon International Ltd, Mangalore, India
09.1996 - 03.1998
Education
MBA
National Institute Of Business Management,Chennai 01.2007 - 01.2009
Post Graduate Diploma: Business Management
SDM College Of Business Management,Mangalore 06.1995 - 01.1996
BA: Economics
MGGAC, Pondicherry University - Mahe, India 06.1992 - 06.1995
Skills
General Management, Key Account Management, Sales, Distribution, Execution, Negotiation, setting objectives and strategies, Joint business plans, market research and planning, Public relations, Problem solving, team management, cost saving & Brand engagement
Timeline
National Sales Manager - Oman
Nada Happiness
05.2022 - Current
Country Manager
Techmart International, Oman
02.2021 - 04.2022
General Trade Manager
Towell Unilever LLC, Oman
05.2016 - 01.2021
On-Trade Manager
African + Eastern, Oman
06.2013 - 04.2016
Modern Trade Manager
SALE-CO, Oman
02.2011 - 05.2013
MBA
01.2007 - 01.2009
National Sales Manager
ENHANCE, Reckitt Benckiser, Muscat, Oman, Oman
08.2006 - 02.2011
Divisional Manager
Zakher International LLC, Electronics, Zubair Group, Oman
09.2003 - 08.2006
Area Sales Manager
LG Electronics India Pvt Ltd, Mangalore, India, India
01.2002 - 09.2003
Senior Sales Executive
Godrej Appliances Ltd, Bangalore, India
12.2000 - 01.2002
Area Sales Officer
Philips India Ltd, Bangalore, India, India
04.1998 - 11.2000
Sales Officer
Videocon International Ltd, Mangalore, India
09.1996 - 03.1998
Post Graduate Diploma: Business Management
06.1995 - 01.1996
BA: Economics
06.1992 - 06.1995