Gordana Pesic
Summary
As a highly motivated and driven marketing and communications professional, I bring over a decade of experience to the table. My career is marked by a confident and tenacious approach, underscored by a proven track record of successful marketing management. With a keen eye for identifying pivotal marketing strategies, I am adept at steering digital transformation initiatives and managing comprehensive campaigns. My skill set is further enhanced by my ability to lead teams effectively, fostering a collaborative environment that is conducive to achieving substantial business growth.
Overview
7
7
years of professional experience
Work History
MARKETING MANAGER
Muriya - ORASCOM
2021.07 - 2024.07
- Strategically developed and executed comprehensive marketing plans for Jebel Sifah, Hawana Salalah, and Muriya, enhancing brand visibility and growth
- Led digital transformation with successful website rollouts and a full-scale rebranding of Muriya and its destinations, positioning the brand at the forefront of the digital landscape
- Executed integrated marketing campaigns, optimizing collaboration and leveraging internal support to achieve business objectives
- Performed in-depth market analysis and monitored customer trends to inform and develop impactful marketing strategies
- Managed end-to-end real estate project launches, ensuring robust market penetration and driving sustained development
- Monitored and reported on multi-platform performance metrics, translating data into actionable insights for continuous improvement
- Engaged in high-level collaboration with CEO, CDO, and CFO, aligning marketing initiatives with corporate goals and cross-departmental efforts
- Directed creative briefs and steered advertising creative direction to align with strategic objectives across all channels
- Administered marketing budgets with precision, maximizing return on investment and financial efficiency
- Fostered strong partnerships with marketing and rendering agencies to produce compelling campaigns, artwork, and visual assets for targeted promotions and events
- Pioneered destination marketing strategies and event series, successfully doubling footfall, social media engagement, and PR reach annually.
DIRECTOR OF MARKETING & COMMUNICATIONS
Novotel Muscat - Accor Hotels
2020.01 - 2020.07
- Led dynamic marketing and sales initiatives, driving robust revenue growth through strategic implementation of comprehensive marketing plans, targeted advertising campaigns, and impactful public relations efforts
- Championed yield strategies and optimized business mix to achieve and surpass financial targets
- Provided visionary leadership to a team of 8, fostering a culture of exceptional communication and informed decision-making.
CLUSTER DIRECTOR OF MARKETING & COMMUNICATIONS
Sundus Rotana Muscat & Salalah Rotana Resort
2017.04 - 2019.12
- Guided the development and execution of integrated marketing and communications strategies, enhancing brand visibility and engagement
- Managed dynamic marketing campaigns, public relations initiatives, and the creation of compelling promotional materials
- Successfully orchestrated high-impact launch campaigns for hotel and restaurant openings, driving market penetration and brand recognition.
Education
Master's Degree in Business Marketing - Marketing Management
Rome Business School
Rome, Italy01.2018
Bachelor's Degree in Marketing & Communications -
University of Economics
Bari, Italy01.2014
Skills
- Strategic Thinking
- Communication
- Market Insight
- Content Creation
- Digital Transformation
- Brand Management
- Budget Management
- Project Management
- Customer Focus
- Event Planning
- PR
Languages
English
Proficient
C2
Italian
Proficient
C2
Serbian
Proficient
C2
Hobbies and Interests
- Reading
- Learning
- Traveling
- Swimming
- Writing
Timeline
MARKETING MANAGER
Muriya - ORASCOM
2021.07 - 2024.07
DIRECTOR OF MARKETING & COMMUNICATIONS
Novotel Muscat - Accor Hotels
2020.01 - 2020.07
CLUSTER DIRECTOR OF MARKETING & COMMUNICATIONS
Sundus Rotana Muscat & Salalah Rotana Resort
2017.04 - 2019.12
Master's Degree in Business Marketing - Marketing Management
Rome Business School
Bachelor's Degree in Marketing & Communications -
University of Economics
Similar Profiles
Mohamed Abdelgalil AliMohamed Abdelgalil Ali
Technical Office Manager at ORASCOMTechnical Office Manager at ORASCOM
Priscilla GanPriscilla Gan
Seeking Other Jobs in Different Industries at -Seeking Other Jobs in Different Industries at -
Zachary BorgenZachary Borgen
Project Manager at -Project Manager at -