Results-driven professional with expertise in sales management and commercial negotiation, emphasizing key account management and new business development. Strong leadership capabilities showcased through training initiatives and effective cross-cultural communication, advancing techno-commercial operations in the automotive parts sector. Experienced in market and competitive analysis, focused on leveraging skills for strategic growth.
Overview
1
1
Certification
7
7
years of post-secondary education
11
11
years of professional experience
Work history
Assistant manager-SALES
Bahwan Motors(SUHAIL BAHWAN GROUP)
Muscat, OMAN
2022.04 - Current
Develop and run annual business plans to drive monthly sales growth.
Visit local markets regularly to protect sales targets and widen coverage.
Identify and capture new market opportunities to increase market share.
Recommend process changes to support team development and improve efficiency.
Monitor sales performance and adjust actions to meet monthly goals.
Develop and implement sales and marketing strategies to strengthen competitiveness.
Maintain strong relationships with business associates for trust and teamwork.
Deliver technical and sales training to boost team confidence for penetration.
Represent Bahwan Motors and Alpha Motors for distributed battery lubricants parts.
Deliver product distribution for Amaron JPC Nviron battery and Valvoline lubricants.
Represent JPC Changan and Bestune parts distribution across
Promote Nexfil and Global Protective car films and premium car care products.
Promoting Threebond Automotive glue and sealers, Blackhawk Ceramic booster products,Riwax Polish Switzerland,CIlajet(USA) car detailing products and compounds, Veslee Brake clearnes and Rust solvent.
Senior Sales Executive
LRL Motors
Kerala, India
2020.03 - 2022.02
Managed account penetration by retaining new business with existing key accounts.
Created campaign-ready marketing materials to build customer relationships.
Handled importer and distributor duties for Liqui Moly lubricants in Kochi.
Distributed Vesra brake pads, RCB, Uma Racing products across markets.
Supplied 66bhp India offerings while maintaining product availability and standards.
Sales Executive
Zubair Automotive LLC
Sohar, Al Batinah North Governorate
2018.01 - 2019.11
Applied customer segmentation and SWOT analysis to improve penetration and sales growth.
Conducted site surveys and provided technical advice to existing customers.
Managed key accounts to drive major revenue through B2B transactions.
Organised trade shows, conferences, marketing events, and customer training sessions.
Expanded lubricant market in northern Oman with Shell products for sales uplift.
Managed key accounts and built new dealer relationships across automotive sector.
Ran regular product development drives and marketing campaigns for dealers.
Implemented after-sales service initiatives and warranty claim processes for loyalty.
Collaborated with Zubair management to plan and run promotional strategies.
Generated invoices and followed up for letters of purchase orders.
Prepared warranty replacement parts documentation for inspection with accurate records.
Jr. Sales Executive
Al Fairuz Trading
Muscat, Oman
2015.10 - 2017.12
Coordinated sales coverage for Terex, Hitachi, Yale, and Schwing Stetter offerings.
Owned customer requirement capture for construction, warehousing, and logistics operations.
Directed service order creation based on equipment scope, risks, and downtime needs.
Drove value-added service contracts, accessories, and technical selling across accounts.
Handled complaint escalation with structured follow-ups to protect customer satisfaction.
Managed corporate AMC frameworks, enabling steady service delivery and warranty approvals.
Education
Post Graduate in Business Administration - Marketing and Sales Strategy
Birla Institute of Technology
Ranchi
2012.01 - 2014.12
Graduate in Bachelor of Commerce - Computer application
Saintgits College of Applied Sciences
Kerala
2009.01 - 2012.12
Skills
Sales management and commercial negotiation
Key account management
New business and territory development
Training and leadership
Techno-commercial operations
Automotive parts expertise
Market and competitive analysis
Cross-cultural communication
Certification
Premium Sales 3
Value Selling
Toastmaster I
OEM DEALERSHIP ACCOUNTS
Middle East EM Dealership Accounts
Activated new OEM Dealership Accounts to promote value added services and achieve sustainable penetration levels
Actively worked with Government Fleet organizations to reduce carbon foot print and reduce running cost of vehicles
EXISTING ACCOUNT PRODUCT EXPANSION
INDIA/OMAN
Successfully added products in existing accounts, which has increased the sales growth by 19% as compared with the previous year.
PRODUCT PENETRATION
Oman
Appreciated and recognized by the management as a champion for selling Shell Lubricants, Coolant & Batteries and Car Care Products and Perfumes
Languages
English
Proficient (C2)
Hindi
Proficient (C2)
Arabic
Intermediate
Timeline
Assistant manager-SALES
Bahwan Motors(SUHAIL BAHWAN GROUP)
2022.04 - Current
Senior Sales Executive
LRL Motors
2020.03 - 2022.02
Sales Executive
Zubair Automotive LLC
2018.01 - 2019.11
Jr. Sales Executive
Al Fairuz Trading
2015.10 - 2017.12
Post Graduate in Business Administration - Marketing and Sales Strategy
Birla Institute of Technology
2012.01 - 2014.12
Graduate in Bachelor of Commerce - Computer application