Fatma Al busaidi
Muscat
Summary
Experienced marketing professional skilled in developing and executing effective marketing strategies, managing budgets, and leveraging market research to identify customer needs. Demonstrated success in increasing brand visibility and capturing market share. Exceptional communication and customer service skills for engaging with diverse audiences.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Managing Director, Marketing
Tathmeer Properties
01.2024 - Current
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns.
- Devised marketing plans using digital strategies, print advertising.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Improved website visibility through development and implementation of SEO strategies.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
Team Lead - Marketing Executive
Tathmeer Properties
09.2022 - Current
- Developing and executing comprehensive marketing strategies to promote real estate development projects and achieve sales targets.
- Project Positioning- Defining unique selling points and value propositions for each real estate project to differentiate it in the market.
- Managing the company social media platforms and all online channels.
- Providing proactive support to the marketing manager by collaborating on the development and execution of important events.
- Hold regular meetings with the marketing/sales team to track & assure progress of all ongoing campaigns.
- Lead generation - Implementing lead generation strategies to attract potential buyers, investors, and partners to the real estate projects.
Market Research Analyst
Gain Inbound Marketing Agency
08.2021 - 09.2022
- Conducted in-depth data analysis to uncover opportunities, trends, and gaps, enabling clients to implement highly effective and data-driven marketing strategies and campaigns.
- Assessed market conditions to evaluate the potential for sales of products and services, identifying potential clients in regions like the UAE.
- Led the development and execution of influencer campaigns.
Marketing Strategist
Gain Inbound Marketing Agency
02.2020 - 07.2021
- Continuously evaluated client performance, resulting in data-driven recommendations that led to increased sales, improved customer retention and enhanced brand visibility.
- Created and executed highly effective digital marketing strategies for clients across diverse industries, including real estate, insurance, and F&B.
- Developed proposals for presentation to management, incorporating feedback to secure buy-in and approval for strategic initiatives.
- Played a key role in developing and executing unique station projects and event sponsorships, creating valuable opportunities for client exposure and community engagement.
Education
Bachelor of Science - Marketing
Sultan Qaboos University
2019
Skills
- Performance Tracking
- Advertising Campaigns
- Creative Direction
- Marketing automation
- Customer Segmentation
- Competitive Analysis
- Market Tracking & Understanding
- Communications management
- Sales understanding & Enablement
- Project Planning
- Proposal coordination
Languages
Arabic
Native language
English
Proficient
C2
Arabic
Proficient
C2
Certification
- Google Analytics for Beginners - Certified
- Advanced Google Analytics - Certified
Timeline
Managing Director, Marketing
Tathmeer Properties
01.2024 - Current
Team Lead - Marketing Executive
Tathmeer Properties
09.2022 - Current
Market Research Analyst
Gain Inbound Marketing Agency
08.2021 - 09.2022
Marketing Strategist
Gain Inbound Marketing Agency
02.2020 - 07.2021
Bachelor of Science - Marketing
Sultan Qaboos University
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