MS Photoshop
Sharon Tauro
Brand Manager
Summary
Result-driven brand manager with six years of experience managing a vast portfolio and executing successful brand strategies.
Overview
13
13
years of professional experience
Work History
Brand Manager
Capital Stores
9 2018 - Current
- Managing a brand portfolio which includes Guerlain, Shiseido Group, Puig Group, Dolce&Gabbana Beauty, Cartier, Parfums de Marly and Amouroud for the Oman market.
- Heading a team of 22 Beauty Advisors and Supervisors and collaborated with with cross functional store teams to ensure exceptional brand image and deliver targeted sell out and agreed upon budgets.
- Executed brand strategies and adhered to international standards while managing external marketing, retail and production partners.
- In detail stock management to ensure accurate assortment. stock coverage and maximum sell through.
- Created annual SO/SI, purchases and A&P Budgets per brand and monitoring the same to ensure that targets are met.
- Analysis of market, industry and consumer trends and relating the same to HQ, as well as implementing of innovative methods and best practices to increase market share.
- Conducted brand trainings, motivating the team with product knowledge and selling sils
Social Media and Community Management
Promostyl
01.2018 - 03.2018
- In depth analysis of fashion brands, shows and current fashion events and movements for social media posts.
- Collaborated on creating advertising and sales strategies to expand the reach of the brand
- Analysed and translated the trend books for the various social media channels such as Facebook, Twitter, Instagram, Pinterest and LinkedIn
Store Operations Manager
M. H. Alshaya Co.
03.2014 - 08.2016
- Looked after the brand in all of its aspects. From forecasting and procurement of stock, to sales management and customer analysis.
- Studied financial and sales reports, tracking store performances and working on promotions to enhance sales and customer footfall.
- Worked with visual guidelines to create an aesthetically appealing yet easy to-shop layout of stock.
Visual Merchandiser
Sharaf Retail
01.2012 - 01.2014
- Worked as VM for Forever 21, ensuring dynamic shop floor layouts and attractive client offerings.
- Best recreated and followed through with illustrations and sampling from the Visual team and in case of lack of direction, creatively placing and laying out stocks to make the floor have visual impact and a high rate of sell through.
- Monitored stock level and requesting for promotional or markdown action on stocks which have bypassed a certain period or are no longer in season.
Education
MBA - Fashion Business
IFA Paris
Paris 04.2001 -
Bachelor of Arts - Fashion And Apparel Design
National Institute of Fashion Technology
Bangalore, India 04.2001 -
Skills
Supply Chain Management
Category growth
Margin monitoring
Campaign Planning
Performance monitoring
Sales Tracking
Brand-building strategies
Market Analysis
Training delivery
Budget Development
Software
MS Corel Draw
Languages
English
Native language
French
Elementary
A2
Timeline
Social Media and Community Management
Promostyl
01.2018 - 03.2018
Store Operations Manager
M. H. Alshaya Co.
03.2014 - 08.2016
Visual Merchandiser
Sharaf Retail
01.2012 - 01.2014
MBA - Fashion Business
IFA Paris
04.2001 -
Bachelor of Arts - Fashion And Apparel Design
National Institute of Fashion Technology
04.2001 -
Brand Manager
Capital Stores
9 2018 - Current
Similar Profiles
Dwaina CrowderDwaina Crowder
Accounts Payable at Kwik Chek Food Stores Inc Dba TXB StoresAccounts Payable at Kwik Chek Food Stores Inc Dba TXB Stores
Moe ShádmanMoe Shádman
Personal Shopper at Refah, HYPER-STAR, Etka, large shoe stores, large home appliance storesPersonal Shopper at Refah, HYPER-STAR, Etka, large shoe stores, large home appliance stores
Carlos J. Otero LópezCarlos J. Otero López
IT Specialist at To Go Stores / Convenience Stores & Shell / Gasoline Service Station CompanyIT Specialist at To Go Stores / Convenience Stores & Shell / Gasoline Service Station Company