Dina Abdallah
Customer Relationship Management
oman ,oman
Summary
Accomplished sales and marketing professional with over 20 years of experience in financial services, hospitality, and customer relationship management. Demonstrated ability to drive business growth and expand market presence, evidenced by increasing Egyptian remittance transactions from 200 to over 6000 monthly. Expertise in sales strategy, digital marketing, and corporate relationship management, with a proven record of exceeding performance targets and enhancing customer satisfaction. Recognized for building strategic partnerships and leading high-performing teams to deliver measurable results.
Overview
1
1
Certification
7
7
years of post-secondary education
14
14
years of professional experience
Work history
Egyptian Remittance Officer
Modern Exchange – Sultanate of Oman
Muscat, Oman
2020.06 - Current
- Planned and executed sales and marketing campaigns targeting Egyptian customers.
- Built and maintained relationships with corporate clients, government entities, and embassy contacts.
- Organised promotional events, customer acquisition drives, and field marketing activities.
- Conducted customer meetings and delivered business presentations for decision-makers.
- Supported digital marketing campaigns using WhatsApp and social media channels.
- Monitored customer satisfaction and resolved issues with timely follow-up.
- Coordinated with branch teams to improve performance across 42 branches.
- Applied AML regulations and internal company policies during all transactions.
- Focused on growing Egyptian remittance transactions from 200 to 6000+.
- Expanded Modern Exchange market presence across Oman’s Egyptian community.
- Developed partnerships with embassies, government organisations, and major companies.
- Organised marketing campaigns and promotional events to drive significant business growth.
Executive Manager Group
City Center Hotel – Sultanate of Oman
Muscat, OMAN
2012.04 - 2020.04
- Supervised more than 240 employees and coordinated shift coverage and workflows.
- Led conference, corporate meeting, and VIP event planning with smooth guest flow.
- Managed hotel budgets and monitored operational performance against targets.
- Developed business strategies to raise revenue and improve guest satisfaction.
- Increased monthly hotel revenue from approximately 20000 OMR to 50000 OMR.
- Expanded hotel capacity from 40 rooms to 74 rooms.
- Improved operational efficiency while reducing operating costs for the hotel.
- Maintained high guest satisfaction ratings through service follow-ups.
- Managed hotel marketing strategy for the city centre property.
- Oversaw Booking.com, Agoda, and online travel platform listings.
- Increased online bookings and boosted occupancy rates through promotions.
- Managed guest check-in and check-out procedures for arrivals and departures.
- Handled reservations and provided customer service support daily.
- Maintained an excellent guest experience through attentive front desk service.
Education
Bachelor of Business Administration - Bachelor of Business Administration
Bachelor's Degree in Tourism Studies Future University in Eg
EGYPT 2007.01 - 2012.01
Master of Business Administration -
Future University in Egypt (FUE)
egypt 2010.02 - 2012.02
Skills
Business development and sales management
- Strategic sales planning
- Customer relationship management
- Customer acquisition and retention
- Key account management
- Egyptian remittance operations
- Financial services and banking
- Market research and analysis
- Lead generation
- Corporate sales
- B2B and B2C sales
- Digital marketing strategies
- Social media marketing
- Field sales and business expansion
- Strategic partnerships development
- Public relations management
- Event planning and execution
- Customer service excellence
- Team leadership and development
- Negotiation and communication skills
- Problem solving and decision making
- Target achievement strategies
- AML compliance awareness
- Microsoft Office proficiency
Languages
Arabic
Native
English
Proficient (C2)
Affiliations
- Networking & Relationship Building
- Community Engagement
- Marketing Trends
- Business Development
- Event Organization
- Traveling
Accomplishments
- Increased Egyptian remittance transactions from 200 to over 6,000 monthly transactions.
- Built and maintained a customer database of 10,000+ Egyptian customers across Oman.
- Increased hotel monthly revenue from OMR 20,000 to OMR 50,000.
- Expanded hotel capacity from 40 to 74 rooms.
- Successfully managed teams of up to 240 employees.
- Built strategic partnerships with the Egyptian Embassy, government entities, and corporate clients.
- Organized successful marketing campaigns and community events that contributed to business growth.
Certification
- Certified Anti-Money Laundering (AML)
- Advanced Anti-Money Laundering (AML)
- Digital Marketing
- Sales Management
- Leadership Development
- Human Resources
- Customer Service Excellence
- Accounting
- Amadeus Airline Ticketing
Custom
- Increased Egyptian remittance transactions from 200 to over 6,000 monthly transactions.
- Built and managed a customer database of 10,000+ Egyptian customers across Oman.
- Increased hotel monthly revenue from OMR 20,000 to OMR 50,000.
- Expanded hotel capacity from 40 to 74 rooms.
- Managed teams of up to 240 employees.
- Built strategic partnerships with the Egyptian Embassy, government entities, and major corporate clients.
- Successfully planned and executed marketing campaigns, promotional events, and customer engagement initiatives.
Timeline
Egyptian Remittance Officer
Modern Exchange – Sultanate of Oman
2020.06 - Current
Executive Manager Group
City Center Hotel – Sultanate of Oman
2012.04 - 2020.04
Master of Business Administration -
Future University in Egypt (FUE)
2010.02 - 2012.02
Bachelor of Business Administration - Bachelor of Business Administration
Bachelor's Degree in Tourism Studies Future University in Eg
2007.01 - 2012.01