Deema Al-Najjar

medical Responsibilities & Scientific Engagement Additional Responsibilities

• Lead the Allergy Portfolio, supporting physicians in accurate diagnosis, guideline‑based management, and therapeutic decisions for CMPA and food allergies.
• Deliver scientific presentations, journal updates, and clinical practice guideline reviews to pediatricians, allergists, neonatologists, and GPs.
• Act as a scientific resource on allergy pathophysiology, diagnostic pathways, elimination diets, oral tolerance, and international best practices.
• Conduct peer‑to‑peer discussions, scientific meetings, and case‑based reviews to support clinical decision‑making.
• Build and maintain relationships with KOLs, gathering clinical insights to guide internal medical and marketing strategies.
• Support real‑world evidence (RWE) opportunities through investigator identification and field insights.
• Provide cross‑functional scientific support to sales, marketing, and regulatory teams to ensure accuracy and medical governance.
• Monitor therapeutic trends, emerging research, and competitive scientific data to maintain leadership in the allergy field.
• Ensure strict adherence to WHO Code, scientific governance, and ethical standards.
• Maintain high-level scientific knowledge to communicate product benefits and answer technical questions from HCPs.
• Conduct scientific audio/visual meetings and nutrition education activities.
• Identify business opportunities and develop tactics to achieve cycle objectives.
• Execute field visits, maintain databases, manage KPIs, and record call reports.
• Support events, conferences, and medical seminars.

• With the appropriate level of scientific based argumentation and relationship

development, convince MCPs to choose our solutions as first choice

• Ensure all doctors/HCP/KOL receive the right message, information

• Illustrate the benefit/s of our solutions to the HCPs

• Conduct scientific audio / visual meetings for HCPs

• Identify business opportunities within respective area and evaluate learning's to

develop business initiatives and tactics to realize results

• Implement 'weekly call cycle' in constant coordination with direct manager

• Understand and respond to competitive activities and initiate and recommend

actions to counter-act these in order to help protect our market position

• Maintain a high level of product knowledge to ensure the ability to understand

and explain all product information and hand outs and

• Answer any question from HCP

• Follow up customer queries/complaints

• Review business plan in line with cycle objectives on a quarterly basis with the

Healthcare Nutrition Field Manager

• Compile and submit reports on promotional activities

• Ensure that all business is conform to the WHO and local government code of

ethics for infant formula products

• Conduct seminars and detailing nutrition education activities

• Daily database management and compliance with administrative procedures

& processes

• Ensure the accomplishment of qualitative and quantitative key; performance

indicators assigned for him/her for his/her respective, area on daily, monthly

and yearly bases

• Arrange appointments with doctors, pharmacists and hospital medical teams, which may include prearranged appointments or regular 'cold' calling
• Make presentations to doctors, practice staff and nurses in GP surgeries, hospital doctors and pharmacists in the retail sector
• Organise conferences for doctors and other medical staff
• Manage budgets for catering, outside speakers, conferences and hospitality
• Keep detailed records of all contacts
• Meet and, if possible, exceed sales targets, regularly monitoring your business plans to make sure you achieve this
• Plan work schedules and weekly and monthly timetables with the area sales team or discuss future targets with the area sales manager
• Regularly attend company meetings, technical data presentations and briefings
• Keep up to date with the latest clinical data supplied by the company, and interpret, present and discuss this data with health professionals during presentations
• Analyse sales data to improve results and make sure resources are effectively allocated
• Monitor competitor activity and competitors' products
• Keep up to date with new developments in the NHS, anticipate potential negative and positive impacts on the business and adapt strategy accordingly
• Develop strategies for increasing opportunities to meet and talk to contacts in the medical and healthcare sector
• Stay informed about the activities of health services in a particular area