Danielle A. Aychouh
Muscat
Summary
Passionate about marketing and communication with a proven track record across diverse industries, including manufacturing, process automation, shipping, hospitality, and publishing throughout the Middle East and Africa. Expertise in marketing and brand management, events management, media relations, and institutional relationships. Excels in building and nurturing strategic partnerships. Possesses skills in project management, team leadership, and digital and corporate communications. Strong belief in corporate social responsibility and actively promotes awareness of diversity, equity, and inclusion to create a more inclusive and responsible business environment.
Overview
27
27
years of professional experience
Work History
Director of Marketing & Communications MEA
Oman Cables Industry - Part of Prysmian Group
05.2022 - Current
- Established and led the Marketing and Communications Department, developing strategic frameworks to enhance brand presence and drive growth for local and multinational publicly listed companies, including internal and external events.
- Crafted and executed comprehensive marketing strategies aligned with corporate objectives, resulting in increased market share and revenue growth.
- Focused on brand positioning to differentiate products in competitive markets, ensuring clear messaging and value propositions.
- Chairing the Corporate Social Responsibility (CSR) Committee, promoting sustainable initiatives and fostering community engagement to enhance corporate reputation aligned with the company Social Ambition.
- Providing sustainability support by integrating eco-friendly practices into marketing strategies, ensuring alignment with environmental goals and stakeholder expectations.
- Cultivated strong institutional relations with key stakeholders, enhancing collaboration and support for marketing initiatives across diverse markets.
Senior Marketing Manager – Middle East & Africa
Emerson Automation Solutions
02.2018 - 04.2022
- Strategic Communication Development: Designed and implemented comprehensive internal and external communication strategies, enhancing public relations and brand awareness across the MEA region.
- Content Creation and Management: Produced engaging articles, blogs, and instructional posts focused on SEO, while also editing and proofreading various digital assets to ensure high-quality communication.
- Media Relations and Crisis Management: Developed media relations strategies to position Emerson’s Automation Solutions favorably, while managing crisis communications and supporting top management in the MEA region.
- Leadership and Collaboration: Served as the Communications Leader for the Diversity and Inclusion council and actively participated in the MEA CSR Council, collaborating with senior leaders to identify growth opportunities and develop targeted marketing programs.
- Event Positioning and Brand Expansion: Positioned Emerson as a thought leader at major industry events and expanded media presence in Egypt, Oman, Kuwait, and Qatar, achieving a 30% increase in coverage and enhancing corporate event engagement by tenfold.
Marketing Communications Manager – Middle East & Africa
Emerson Automation Solutions
02.2013 - 01.2018
- Comprehensive Communication Strategies: Designed and implemented internal and external communication strategies to enhance public relations and brand awareness across the MEA region.
- Engaging Content Production: Created and managed SEO-focused articles, blogs, and instructional posts, while ensuring high-quality communication through editing and proofreading.
- Effective Media Relations: Developed strategies to positively position Emerson’s Automation Solutions and managed crisis communications, supporting top management in the MEA region.
- Leadership in Diversity and Collaboration: Led the Diversity and Inclusion council and participated in the MEA CSR Council, working with senior leaders to identify growth opportunities and develop targeted marketing initiatives.
- Thought Leadership and Brand Visibility: Established Emerson as a thought leader at major industry events, expanding media presence in Egypt, Oman, Kuwait, and Qatar, resulting in a 30% increase in coverage and a tenfold enhancement in corporate event engagement.
Marketing Manager – Middle East
TNT Express Middle East
03.2011 - 10.2012
- Centralized Marketing and Communications: Established a centralized department to support marketing and communications across five owned countries and 18 associates in the Middle East, managing both internal and external communications in English and Arabic.
- Event Management and Facility Launches: Organized events such as customer days and family days, while also launching new hubs and offices in the region.
- Social Media and Internal Communication: Implemented social media strategies in coordination with the head office and published a quarterly internal newsletter to enhance communication within the organization.
Marketing & Communications Manager
Amwaj Rotana Jumeirah Beach Dubai
02.2010 - 02.2011
- Strategic Marketing for Rotana Hotel Launch: Overseeing the launch of a new Rotana Hotel at Jumeirah Beach Residence, focusing on brand positioning in local and regional markets.
- Media and PR Strategy: Developing media planning and public relations strategies for the hotel and its restaurants.
- Food & Beverage Planning: Implementing strategic planning for the hotel’s food and beverage outlets.
Marketing & Communications Manager
Yas Island Rotana & Centro Yas Island
06.2009 - 01.2010
- Staff Assistant, Rotana Corporate Office (1 month): Provided support in various administrative tasks and operations.
- Staff Assistant, Pre-Opening Hotels, Yas Island: Assisted in the preparations for two new hotel openings, ensuring smooth operational readiness.
- Strategic Marketing & Communications Implementation: Executed marketing strategies for the opening and launch of two properties, adhering to distinct brand guidelines.
Marketing & Communications Manager
Towers Rotana Dubai
12.2006 - 05.2009
- Developed and Executed Marketing Strategies: Designed and implemented effective marketing strategies to enhance property visibility.
- Market Positioning: Successfully positioned the property within local and regional markets.
- Public Relations Management: Fostered positive public relations and goodwill between the property and its target audiences.
- Corporate Social Responsibility Initiatives: Led the implementation of corporate social activities to engage with the community.
- Publication Compliance: Ensured all property publications and brochures adhered to company guidelines.
- Rebranding Project Implementation: Managed the Rotana rebranding project within the property.
- Renovation Project Involvement: Contributed to the property renovation project, enhancing overall guest experience.
Project manager
STR – Sons of Tanios Reaidy - Beirut
09.2006 - 11.2006
- Managed a Comprehensive Product Catalog: Oversaw and maintained a detailed product catalog consisting of 900 pages.
- Developed an Innovative Coding System: Created a new coding system to enhance organizational efficiency within the enterprise.
Marketing & PR Manager
Beirut Information & Studies Center - BISC
01.2005 - 01.2006
- Managed PR Campaigns: Led public relations campaigns in Lebanon and Dubai, enhancing brand visibility and engagement.
- Media Relations Management: Cultivated and maintained strong relationships with media outlets to support communication efforts.
Marketing & Sales consultant
Kompass Lebanon Sarl, Beirut, Lebanon
01.1998 - 01.2004
- Affiliated with Khalil Masri et Fils Sarl (Credit and financial Information)
- Marketing Campaign Development: Planned and executed effective marketing campaigns to drive engagement.
- Sales and Marketing
- Exhibition Management: Managed and supported various exhibitions to showcase products and services.
Education
Msc - Management
University of Liverpool
11.2024
BA degree - Advertising & Marketing
Notre Dame University – NDU
06.2005
IAA Diploma - Marketing Communications
Notre Dame University - NDU
03.2005
Skills
- Strategic Marketing Planning & Development
- Brand Management
- Stakeholders Engagement
- Digital Marketing & SEO
- Content Creation & Management
- Data Analysis & Reporting
- Team Leadership & Development
- Public Relations & Crisis Communication Strategy
- Media Training
Languages
Arabic
Advanced
C1
English
Advanced
C1
French
Intermediate
B1
Hobbies and Interests
Traveling - Swimming - Skydiving - Paragliding -Yoga
Training
- Regional Leadership Program with Prysmian, 10/01/24
- Leading at Emerson, 04/01/14
- 4th Annual Conference - Marketing to Women, 05/01/10
- DigiMedia.com, 05/01/10
- Strategic Marketing, Branding and Advertising, 10/01/07
- Managing Employee Development Program, 04/01/07
- Arab Media Forum, 04/01/06
- IAA World Congress, 03/01/06
- PR Congress in Dubai, UAE, 12/01/05
Personal Information
- Date of Birth: 03/03/78
- Gender: Female
- Nationality: Lebanese
- Marital Status: Single
Timeline
Director of Marketing & Communications MEA
Oman Cables Industry - Part of Prysmian Group
05.2022 - Current
Senior Marketing Manager – Middle East & Africa
Emerson Automation Solutions
02.2018 - 04.2022
Marketing Communications Manager – Middle East & Africa
Emerson Automation Solutions
02.2013 - 01.2018
Marketing Manager – Middle East
TNT Express Middle East
03.2011 - 10.2012
Marketing & Communications Manager
Amwaj Rotana Jumeirah Beach Dubai
02.2010 - 02.2011
Marketing & Communications Manager
Yas Island Rotana & Centro Yas Island
06.2009 - 01.2010
Marketing & Communications Manager
Towers Rotana Dubai
12.2006 - 05.2009
Project manager
STR – Sons of Tanios Reaidy - Beirut
09.2006 - 11.2006
Marketing & PR Manager
Beirut Information & Studies Center - BISC
01.2005 - 01.2006
Marketing & Sales consultant
Kompass Lebanon Sarl, Beirut, Lebanon
01.1998 - 01.2004
BA degree - Advertising & Marketing
Notre Dame University – NDU
IAA Diploma - Marketing Communications
Notre Dame University - NDU
Msc - Management
University of Liverpool
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