Amal Al-Hadhrami
Branding & Communications
Muscat,MA
Work Preference
Work Type
Full TimeSummary
- Strategic leader in Branding, Corporate Identity, Events, and Awareness Programs.
- More than 15 years of experience in national branding, corporate identity governance, and large-scale public initiatives.
- Strong experience working with government entities, municipalities, and strategic partners.
- Expert in protecting brand image and ensuring compliance with brand guidelines across all platforms.
- Proven ability to translate awareness objectives into impactful campaigns and community programs.
- Extensive experience in managing budgets, teams, and multi-stakeholder environments.
Overview
26
26
years of professional experience
5
5
years of post-secondary education
Work History
Specialist - Branding & Communication
Ooredoo
Muscat
04.2011 - 12.2025
- Led national brand strategy and corporate identity governance.
- Acted as the brand guardian, ensuring strict compliance with brand guidelines across all campaigns, events, and communications.
- Directed brand positioning and strengthened institutional image at a national level.
- Led branding, campaigns, events, sponsorships, CSR, and social media activities to support strategic objectives.
- Developed and implemented brand strategies and annual plans to increase brand awareness.
- Managed brand identity and ensured consistent application across all internal and external touchpoints.
- Planned and executed major corporate and commercial campaigns within budget and timelines.
- Led planning and execution of large-scale events and activations (corporate, community, retail).
- Managed sponsorships from opportunity identification to negotiation, activation, and ROI evaluation.
- Designed and implemented CSR programs in education, environment, and community support.
- Oversaw official social media channels and managed content, engagement, and crisis handling.
- Coordinated media buying (TV, radio, outdoor, digital, social) to maximize reach and ROI.
- Prepared performance reports with insights and recommendations for senior management.
- Represented the organization in government and municipal initiatives and partnerships.
Media Manger
Dream Center of Artistic Production
Muscat
02.2000 - 03.2009
- Managed online and offline advertising campaigns and reported results.
Led cross-functional teams in planning and executing integrated marketing campaigns.
Analyzed campaign performance and optimized media strategies for better results.
Media Manger
AlMunis Media
Muscat
04.2010 - 03.2011
- Planned and managed media campaigns across print, outdoor, and digital channels.
Negotiated media rates and placements to ensure cost-efficient campaigns.
Managed social media pages and monitored engagement to improve audience growth.
Prepared performance reports and recommendations based on campaign analytics.
Education
Bachelor of Arts - Communication & Translation
2005.02 - 2009.09
Skills
Branding & Identity Brand Strategy & Positioning Corporate Identity Governance & Brand Compliance Reputation & Brand Image Management
undefinedLanguages
Arabic
Native language
English
Advanced
C1
Timeline
Specialist - Branding & Communication - Ooredoo
04.2011 - 12.2025
Media Manger - AlMunis Media
04.2010 - 03.2011
• Ajman University of Science & Technology - Bachelor of Arts, Communication & Translation
2005.02 - 2009.09
Media Manger - Dream Center of Artistic Production
02.2000 - 03.2009