Amal Al-Hadhrami

Branding & Media

• To manage the Branding & Media Buying functions strategically ensuring that all aspects of delivery as efficiently executed.
• Manage the media planning and buying process and ensure spend is kept within the agreed thresholds.

Media Buying & Branding

• Manage the selection of channels proposed by the media buying in house team and or agency with the right timings and frequencies to deliver maximum impact in the market.
• Negotiate, finalize and monitor annual media deals with suppliers.
• Manage annual brand activities roadmap and ensure delivery as per plan.
• Work with ooredoo group on planned brand activities and align on major brand campaigns in Oman and regionally.
• Work on brand related content and with ambassadors as per annual plans.
• Support sponsorship activities in terms of branding and executions.
• Work closely with stakeholders to ensure all events, locations, stores, offices, buildings are adequately and correctly branded.

Strategy and Planning

• Preparation of reporting and strategy documents as required and also for weekly ExCo meetings covering all areas above.
• Liaising with all relevant business units to align messaging, obtain strategic direction, obtain timelines and all other input as required for monthly comms plans and to ensure smooth and aligned work-flow

Social Media

• To manage the Social Media function strategically ensuring that all aspects of delivery as efficiently executed. Including:
• All social media platforms including launching new platforms. Social Media content development and planning for the organization.
• Social Influencer management and briefings including content development and delivery.
• Community management in cooperation with universal teams to ensure tone of voice alignment and engagement including Issue resolution for complaints raised via social media platforms end to end.
• Planning emergency messaging plans in emergency and crises situations in coordination with internal and external agencies
• Platform engagement activities and follower growth development.
• Regularly reviewing and amending internal social media policies and procedures as needed.

• Managed budgets for all media campaigns, ensuring optimal allocation of resources and costefficiency.
• Managed company social media pages and increased social media presence, monitoring user engagement.
• Oversaw day-to-day management of multiple client accounts, ensuring seamless communication and timely delivery of projects.
• Mentored junior team members, fostering a collaborative and positive work environment that encouraged ongoing professional development.
• Supervised online and offline ad campaigns, reporting on results.
• Negotiated favorable advertising rates with media vendors, resulting in lower costs and increased ad placements.
• Implemented innovative targeting techniques to reach niche markets and increase overall audience engagement.
• Developed comprehensive reports for senior leadership on the effectiveness of media campaigns, informing future decision-making processes.
• Increased brand visibility by developing and executing strategic media plans across various platforms.
• Collaborated with creative teams to produce engaging content tailored to target demographics.
• Increased brand awareness through creation of innovative print and digital productions for major publications.
• Coordinated closely with sales teams to align marketing objectives with revenue goals, driving significant increases in customer acquisition rates over time.
• Supported upcoming projects and promoted new product launches.

• Mentored junior team members, fostering a collaborative and positive work environment that encouraged ongoing professional development.
• Supervised online and offline ad campaigns, reporting on results.
• Analyzed campaign performance data to identify areas for improvement and optimize future strategies.
• Spearheaded cross-functional teams in the planning, execution, and evaluation of integrated marketing campaigns.