ALI NASSAR
Commercial Division Manager
Muscat
Summary
Experienced Senior Category Manager with a history demonstrated in the retail industry. Skilled in strategic planning, financial management, and merchandising. Exceptional ability to drive sales targets, identify business opportunities, and maximize profitability through effective strategies.
Overview
17
17
years of professional experience
2
2
Languages
Work History
Commercial Division Manager
The Sultan Center
04.2025 - Current
- Driving the sales and margin for 8 stores, managing a team of 6 buyers and 2 assistant buyers.
- Reduced stock cover by 24% through strategic in-store promotions.
- Enhanced margin by 2% points through better buying strategies and supplier negotiation.
- Enhanced sales by 3% through assortment rationalization by delisting non-performing items, and space planning for C1 items.
- Developed comprehensive marketing plans to drive brand awareness and generate leads for the commercial division.
- Collaborated with senior leadership to establish annual revenue targets for the commercial division, monitoring progress and implementing corrective actions as needed.
Senior Category Manager
The Sultan Center
04.2024 - 03.2025
- Managing foreign imports, purchasing, and operations for 30 stores, surpassing sales goals through strategic implementation.
- Boosted sales by 15% year-on-year via assortment rationalization and gap analysis.
- Increased SKU assortment from 2,400 to 4,350, identifying new business opportunities, resulting in profit growth of 30% year on year.
- Decreased shrinkage by 12% via improved stock allocation and visual merchandising adjustments.
- Boosted cash flow via enhanced payment terms, averaging 35% improvements through contract negotiation skills with suppliers and consolidators.
- Boosted profits through aggressive sales, promotional pricing strategies, and the introduction of private label brands to increase cash flow.
- Oversee financial targets, implementing corrective measures as required.
- Conduct market research and analysis to identify trends and opportunities.
- Delivering results through collaborative work and productive team management.
Merchandise Planning & Supply Chain Manager
Alshaya Group
04.2021 - 03.2024
- Oversaw the entire merchandising cycle for multiple beauty brands, including business planning, stock management, and P&L accountability.
- Surpassed business plan goals by 3% for two straight years, via strategic sales and stock turnover optimization.
- Effectively controlled stock orders based on sales forecasting, resulting in a 5% aged stock reduction through targeted promotions.
- Improved best-selling product stock availability from 92% to 98% through enhanced reordering parameters.
- Optimized orders and adjusted parameters, reducing stock cover from 25 to 20 weeks, and enhancing cash flow.
- Boosted stock margin through strategic aged stock provisions, leading to a 1% net profit increase on the P&L.
- Assess historical and current sales data to pinpoint risks and opportunities.
- Review store portfolio performance to ensure stores are in line with annual agreed budgets.
- Analyze the brand's P&L and operating results to ensure maximum profitability.
- Oversee MSSI/WSSI.
Brand Merchandising Manager
Alshaya Group American Eagle Outfitters
09.2013 - 03.2021
- Boosted stock margin through strategic aged stock provisions, leading to a 1% net profit increase on the P&L.
- Assess historical and current sales data to pinpoint risks and opportunities.
- Review store portfolio performance to ensure stores are in line with annual agreed budgets.
- Analyze the brand's P&L and operating results to ensure maximum profitability.
- Oversee MSSI/WSSI.
Regional Planning & Supply Chain Manager
The Sultan Centre
01.2012 - 08.2013
- Oversaw sales, inventory, and P&L for 100 stores in 9 markets.
- Increased foreign product stock availability to 98%.
- Boosted net profit by reducing shrink by 12% and minimizing expiry through order optimization.
- Managed financial and stock planning for imported products across five markets.
- Led the planning of sales and margin for the entire foreign business.
- Oversaw stock intakes and OTB.
- Maintained the ordering process, surpassing availability targets consistently.
- Managed the supply chain to ensure consistent product availability.
- Managed allocation approvals for 20 stores in 5 markets.
- Analyzed product performance and advised on the selection or discontinuation of underperforming products.
Senior Demand Planner
Alghanim Industries
04.2011 - 12.2011
Senior Demand Planner
Abyat Mega Stores
04.2008 - 04.2011
Education
Bachelor of Science - Computer Science
American University of Computer & Education
Lebanon09.2006
Skills
Financial Management
Sales Performance
Procurement and Supplier Management
Risk Management
Leadership and Teamwork
Communication and Problem-Solving
undefinedResidency
- KWT - UAE - OMAN
Core Skills
Budget management, Cost management, Financial planning and analysis, Financial data analysis, Feasibility studies, Financial guidance, Product Placement, Promotional activities, Sales Forecasts, Improve efficiency, High attention to detail, Sales Productivity, Marketing Sales, Procurement processes, Procurement optimization, Contract and supplier management, Commercial management, Supplier relationships management, Inventory Management, Forecast Accuracy, Data mining, Risk mitigation strategies, Performance and Efficiency, Business Objectives, Leadership, Team management, Work collaboratively, Manage multiple projects with a focus on timely delivery, Multi cultural environment, Presentation skills, Communication skills, Problem-solving skills, Team Leadership, Advanced MS Excel, Power BI, Power Queries, Power Pivots
Timeline
Commercial Division Manager
The Sultan Center
04.2025 - Current
Senior Category Manager
The Sultan Center
04.2024 - 03.2025
Merchandise Planning & Supply Chain Manager
Alshaya Group
04.2021 - 03.2024
Brand Merchandising Manager
Alshaya Group American Eagle Outfitters
09.2013 - 03.2021
Regional Planning & Supply Chain Manager
The Sultan Centre
01.2012 - 08.2013
Senior Demand Planner
Alghanim Industries
04.2011 - 12.2011
Senior Demand Planner
Abyat Mega Stores
04.2008 - 04.2011
Bachelor of Science - Computer Science
American University of Computer & Education
Similar Profiles
Rabin Emuan EndohRabin Emuan Endoh
Retail Sales Assistant/produce Receiver at The Sultan CenterRetail Sales Assistant/produce Receiver at The Sultan Center
Jana DasJana Das
Department Supervisor - Home Center at The Sultan CenterDepartment Supervisor - Home Center at The Sultan Center
ABDUL RAHMAN HARUNAABDUL RAHMAN HARUNA
SALES ASSOCIATE at The Sultan CenterSALES ASSOCIATE at The Sultan Center
Amirhossein TalaeiAmirhossein Talaei
Flight Dispatcher at Iran AirFlight Dispatcher at Iran Air
Salim Al DhawiSalim Al Dhawi
Field Accommodation Inspector at Superiority of Modern ServicesField Accommodation Inspector at Superiority of Modern Services