Summary
Overview
Work history
Education
Skills
Websites
Certification
Awards and Honors
Languages
Accomplishments
Languages
Timeline
Generic
Adeniyi Tola Johnson

Adeniyi Tola Johnson

Muscat,Oman

Summary

Dynamic sales and trade marketing specialist with 16 years of experience in driving brand success in FMCG and telecommunications. Demonstrated ability to create impactful sales strategies that yield significant growth. Proficient in understanding consumer behavior and market trends to strengthen brand positioning. Strong customer-facing skills and channel management expertise.

Overview

9
9
years of professional experience
2027
2027
years of post-secondary education
1
1
Certification

Work history

Area Sales Manager

Flour Mills of Nigeria Plc (AMTD Ibadan)
Ibadan, Nigeria
2020.12 - 2025.01
  • Achieved annual sales volume of 45097 mt against 39143 mt target in 2022–2023 fiscal year through effective client engagement and comprehensive market analysis.
  • Surpassed revenue goals by generating ₦37.58 billion naira, demonstrating strategic financial leadership within designated timeframe.
  • Conducted market analysis to identify untapped opportunities, resulting in establishment of over 50 retail outlets and 10 sub-dealers within 6 months.
  • Evaluated wholesaler performance metrics and customised promotional activities to incentivise and drive growth among 360 wholesalers and 25 sub-dealers.
  • Optimised CRM systems and strategic communication to manage relationships with six key partners and twelve distributors, ensuring high order fulfilment rate and enhancing repeat sales.

Regional capabilities manager(Lagos Region)

Lafargeholcim
Lagos, Nigeria
2018.04 - 2019.11

Develop workforce capabilities through targeted training programmes and mentorship initiatives.

Develop training, coaching, and development programmes to enhance employee skills and competencies across region.

Equip teams with resources and training to address current and future business needs.

Identify skill gaps and implement solutions to enhance team performance.

Analysed performance data to uncover capability gaps and implemented targeted interventions.

Align learning initiatives with business goals to drive organisational effectiveness and employee engagement.

Spearhead change initiatives and drive transformation projects that enhance organisational adaptability and efficiency.

Facilitated team adaptability and performance during transitions through strategic planning and effective communication.

Monitors training effectiveness and capability growth through comprehensive analysis of KPIs and metrics.

Enhance programmes to continuously optimise business outcomes.

  • Implemented cost reduction measures, reduced overhead expenses.
  • Identified growth opportunities through comprehensive market research.
  • Analysed market trends to inform strategic decision-making processes.
  • Boosted department efficiency by streamlining operational processes.
  • Enforced safety regulations to reduce workplace accidents.
  • Led performance reviews, identified areas for improvement.
  • Delegated tasks efficiently to maximise productivity.
  • Streamlined communication channels, enhanced internal information flow.
  • Negotiated vendor contracts to secure favourable terms and conditions.

Territory Sales Manager

Oriental Food Industry Ltd., Nig; Subsidiary company of National Food Industries Co.Ltd. KSA
Ibadan, Nigeria
2016.02 - 2017.02
  • Executed strategic client engagement and conducted comprehensive market analysis, resulting in sales of ₦738m and surpassing target of ₦620m.
  • Executed targeted strategies that resulted in 34% year-over-year growth against previous target of ₦547m naira, leveraging market analysis and performance metrics.
  • Oversaw training and development of territorial sales team, equipping members with skills to surpass monthly targets and drive revenue growth.
  • Utilised analytical tools to design detailed business plans and dashboards for presentation to distributor and region head, facilitating enhanced evaluation of business performance.
  • Executed comprehensive business health checks on weekly basis, analysing operational processes to guarantee efficiency and maximise profitability.
  • Implemented strategies for activating sales drivers, resulting in enhanced overall performance across teams.

Education

Master in Business Administration (MBA) - Business analysis

Lead city University
Ibadan, Oyo State, Nigeria, Nigeria

Higher National Diploma - Banking and Finance

The Polytechnic Ibadan
Ibadan, Oyo State, Nigeria

National Diploma - Banking and Finance

Federal Polytechnic Ado-Ekiti
Ado-Ekiti, Ekiti State, Nigeria

Skills

  • Team Leadership / Training
  • Key Account Management
  • Business Acumen
  • Sales Closing Technics
  • Collaboration mechanisms
  • Negotiation
  • Business-to-Business Sales
  • Proficient use of Saas, Customer Relationship Management(CRM) and Technical Support Tools:
  • Communications Tools: Trello/Asana/Slack/Loom/Vimeo/Zoom/Google Meet/Microsoft Teams
  • Productivity Tools: Microsoft Office(PowerPoint, Excel, Word) /Google Workspace(Drive, Calendar)

Certification

  • Member Chartered Institute of Banking Nigeria
  • Business Data Analysis Certificate
  • Project Manager Expert

Awards and Honors

Employee of the Month for 4 consecutive months in Oriental Food Industry Ltd, Won the best sales man of the year in Oriental 2016

Languages

English
French

Accomplishments

  • Successfully increased Net Invoice Value (NIV) in the assigned territory for Flour Mills of Nigeria by 63%, growing from ₦112M(31,972 Omani rial ) to ₦183M(52,240 Omani rial) within a year.
  • Expanded the customer base by 26%, increasing active retailers from 329 to 415 and wholesalers from 37 to 54, generating an additional ₦71M(20,268 Omani rial) in revenue.
  • Transformed a single-SKU-dominated market into a multi-SKU portfolio with substantial growth across all product lines.
  • Spearheaded the introduction of affordable combo packs to drive sales and market penetration.
  • Demonstrated strong leadership by training and restructuring the sales team for improved performance, resulting in 30% enhanced productivity with higher sales efficiency.
  • Achieved a 30% increase in sales revenue within the first year of my employment with the Flour mills of Nigeria by implementing targeted sales strategies and optimizing partner and distributor engagements.

Languages

1,A1,5,C1

Timeline

Area Sales Manager

Flour Mills of Nigeria Plc (AMTD Ibadan)
2020.12 - 2025.01

Regional capabilities manager(Lagos Region)

Lafargeholcim
2018.04 - 2019.11

Territory Sales Manager

Oriental Food Industry Ltd., Nig; Subsidiary company of National Food Industries Co.Ltd. KSA
2016.02 - 2017.02

Higher National Diploma - Banking and Finance

The Polytechnic Ibadan

National Diploma - Banking and Finance

Federal Polytechnic Ado-Ekiti

Master in Business Administration (MBA) - Business analysis

Lead city University
Adeniyi Tola Johnson