Abdullah Al Rawas
Muscat,Oman
Summary
Accomplished professional with expertise in pricing strategy development, market research, and business case development. Demonstrates exceptional written and verbal communication skills, coupled with a strong background in public relations and public speaking. Proficient in computer literacy and business performance reporting, with a proven track record in market analysis and customer engagement. Adept at email marketing and fostering effective customer interactions. Career goal includes leveraging analytical skills to drive business growth and enhance market positioning.
Overview
9
9
years of professional experience
Work History
Head of Marketing Department
Kunooz Gypsum
Salalah, Dhofar
01.2016 - 01.2025
- Boosted customer retention by implementing effective email marketing tactics.
- Organised special sales at specific times to drive customer engagement and move high volumes of products.
- Organised product launches, successfully generating public interest.
- Streamlined lead generation processes using various digital platforms, resulting in increased conversion rates.
- Maintained updated knowledge of emerging marketing trends and technologies, continuously seeking opportunities to enhance strategies.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
- Implemented innovative and strategic solutions to mitigate complex marketing and campaign performance challenges.
- Cultivated strong partnerships with key influencers, securing valuable media coverage and endorsements to drive growth.
- Conducted market research and analysis to identify emerging opportunities and maintain competitive market edge.
- Reduced expenditures by streamlining workflows with marketing automation tools.
- Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
- Guided clients on brand image and ethos to foster winning brand strategy and increased online engagement.
- Reviewed and incorporated performance data and client feedback to inform continuous improvement initiatives.
- Developed marketing plans to support department strategies.
- Identified new customer segments and target audiences to expand reach.
- Reported on departmental challenges and collaborated with cross-functional teams to mitigate friction.
- Coordinated with sales team to ensure alignment of marketing strategies and goals.
Education
Bachelor of Business Administration Studies - Business Administration Studies
Cardiff Metropolitan University
Llandaff Campus, Western Ave, Cardiff CF5 2YB, UniSkills
- Pricing strategy development
- Excellent written and verbal communicator
- Business case development
- Market research
- Public speaking
- Computer literacy
- Business performance reporting
- Public relations expert
- Market analysis
- Customer engagement and interaction
- Email Marketing
Languages
Arabic
Native
English
Advanced
Affiliations
- Reading and studying
- Swimming
Timeline
Head of Marketing Department
Kunooz Gypsum
01.2016 - 01.2025
Bachelor of Business Administration Studies - Business Administration Studies
Cardiff Metropolitan University
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